WHAT'S GROWING ON

Did you know that 80% of Americans are now familiar with podcasting and that men and women listen to them equally? That’s according to The Infinite Dial 2021. While listeners still skew slightly younger, podcasts can be just as effective as videos for showcasing your senior living community. Forbes reports that podcast consumers listen to 80% of each episode. This makes them an incredibly effective marketing tool for senior living when used as part of an integrated marketing strategy. They give you an opportunity to highlight the expertise of your staff, your community culture, and the stories of your residents. 

How often do you consider the vitality of your brand identity? Do you truly know when it is time for a brand refresh and, more importantly, why you might need one?

Ever wonder if one headline might grab a reader’s attention more than another? Or if your prospects might respond better to an offer for free parking or a meal discount? Whether you have a comprehensive marketing strategy or are planning a quick sales offer, you can implement A/B testing yourself. 

As a senior living operator, how many times a week do you receive an email offering to fill your pipeline with leads? I receive a couple of those emails a day. I don’t even open them–and yet, they keep coming…promising me a HUGE pipeline of leads. 

As we move into Q4, operators across the country are finalizing comprehensive marketing strategies and budgets. Senior living leaders can expect to see increases in marketing expenses in everything from digital media spend to paper costs. Are you budgeting enough for your comprehensive marketing strategy? Here is a quick look at the major categories for marketing in senior living.

Content marketing is essential for attracting and engaging with your target audience and can help you drive traffic, gain new leads, and build and retain brand authority for your business.

In the ever-evolving digital marketing landscape, strategies and tactics constantly shift to meet the changing demands of consumers. Amidst this dynamic environment, email marketing has managed to retain its prominence as a powerful tool for engagement and conversion. However, within the realm of email marketing, lead nurturing stands out as a cornerstone practice that holds immense importance. 

Search engine optimization (SEO) is not a new concept. In fact, the first recorded usage of the acronym SEO dates back to 1997. But, like all areas of marketing, SEO has evolved. 

As a senior living operator, you’re already familiar with the power of Grand Opening events to drive traffic through your doors. Prospective residents, families, neighbors, and maybe even competitors are all excited to see what’s new. Grand Opening events are a powerful lead generation tool that can bring in hundreds of prospects simultaneously. 

It’s a competitive market. Finding and retaining residents is harder than ever. It requires a robust marketing strategy, a focused team, and a commitment to continual improvement. And sometimes the best path to sustainable growth is through a new marketing agency.