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Markentum Monday: July 6, 2020

Posted by Markentum Team on Jul 6, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what books we're reading, who we're following on Instagram, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Building a Data-Driven Digital Marketing Strategy

Posted by Daryl Wyckoff on Jun 30, 2020 9:00:00 AM | 5 minute read

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

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Tags: Data-Driven Marketing

Markentum Monday: June 29, 2020

Posted by Markentum Team on Jun 29, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what books we're reading, what conferences we're attending, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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How to Trust an Agency with Your Senior Living Voice

Posted by Megan Daigle on Jun 23, 2020 9:00:00 AM | 6 minute read

Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.

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Tags: Senior Living, Content Marketing

Markentum Monday: June 22, 2020

Posted by Markentum Team on Jun 22, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what books are motivating us, what Netflix shows we're watching, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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SEO: Understanding Your Competitors Online

Posted by Loreal Hiscock on Jun 16, 2020 9:00:00 AM | 4 minute read

As a digital marketing agency focused on senior living communities, Markentum understands the marketing power of your physical location(s). You gain walk-in traffic from passing cars, and that traffic may be just as likely to walk into another community down the street or around the corner.

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Tags: Search Engine Optimization

Markentum Monday: June 15, 2020

Posted by Markentum Team on Jun 15, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what TED talks we're watching, what quote is inspiring us, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Copywriting in a Time of Crisis

Posted by Lauren Kaudelka on Jun 9, 2020 9:00:00 AM | 7 minute read

“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”

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Tags: Senior Living, Content Marketing

Markentum Monday: June 8, 2020

Posted by Markentum Team on Jun 8, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share who we're following, how we're staying active, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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How to Maximize Your Paid Advertising Campaigns

Posted by Phil Vox on Jun 2, 2020 9:00:00 AM | 4 minute read

Paid Advertising in senior living can be a unique challenge, but Markentum is here to help!

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Tags: Data-Driven Marketing, Paid Advertising

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