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Markentum’s Thoughts: NIC 2019 Spring Conference

Posted by Chris Mohrman on Mar 8, 2019 9:00:00 AM

From February 20th through 22nd, 2019, our President, Chris, represented Markentum at NIC Spring 2019 in San Diego, California. NIC, or the National Investment Conference, focuses on three key components: data, analytics, and connections. In attendance were a variety of people all engaging on different levels to further the conversation and momentum of what is happening in senior living and housing today.

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Tags: Senior Living, Events, Markentum's Thoughts

Markentum Monday: March 4, 2019

Posted by Markentum Team on Mar 4, 2019 8:30:00 AM

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

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Importance of Customer Service in the Senior Living Industry

Posted by Amber Wilcox on Mar 1, 2019 9:00:00 AM

The phrase, “The Customer Is Always Right” although cliché, is a statement that in today’s world of digital marketing, is extremely relevant. The truth is, even if the customer (or potential customer) is wrong, they have the ability (and power) to do great harm to your business.

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Tags: Senior Living, Branding

Markentum Monday: February 25, 2019

Posted by Markentum Team on Feb 25, 2019 8:30:00 AM

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

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Why Niche Marketing Matters for Senior Living

Posted by Tighe O'Connor on Feb 22, 2019 9:00:00 AM

When running a senior living community, it is always smart to hire employees who have worked in the industry before. Having senior living experience gives an applicant a considerable step up because you already know they would understand the nuanced language of senior living, reduce the time needed to onboard your employees, and prevent embarrassing mistakes.

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Tags: Senior Living, Inbound Marketing

Markentum Monday: February 18, 2019

Posted by Markentum Team on Feb 18, 2019 8:30:00 AM

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

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4 Wins with a Full-Service Marketing Agency

Posted by Chris Mohrman on Feb 15, 2019 9:00:00 AM

Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”  

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Tags: Senior Living, Inbound Marketing

Markentum Monday: February 11, 2019

Posted by Markentum Team on Feb 11, 2019 8:30:00 AM

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

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4 Ways to Leverage Your Senior Living Community for Content

Posted by Turner Kuell on Feb 8, 2019 9:00:00 AM

When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.

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Tags: Inbound Marketing, Content Marketing

Markentum Monday: February 4, 2019

Posted by Markentum Team on Feb 4, 2019 8:00:00 AM

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

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