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Video Marketing Trends for 2022

Posted by Charlie Hoff on Jan 25, 2022 9:00:00 AM | 5 minute read

In the digital age we live in, using video content will be more important to make your brand stand out. People learn things by seeing, hearing, and doing, and video marketing has become the best way to pack all of these into one.

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Tags: Video & Photography, Digital Media

How Integrations Can Improve Your Digital Marketing Efforts

Posted by Katrina Gagnon on Jan 18, 2022 9:00:00 AM | 5 minute read

Digital marketing has a vast network of tools to help get the job done. From email marketing programs and customer relationship management (CRM) software to social and reputation management platforms and marketing automation platforms, there is a tool for every facet of digital marketing. 

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Tags: Data-Driven Marketing, Marketing Automation

Take Advantage of Senior Living Website Development Services in 2022

Posted by Loreal Hiscock on Jan 11, 2022 9:00:00 AM | 3 minute read

Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.

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Tags: Web Design & Development

Digital Marketing Trends 2022: What to Expect

Posted by Rachelle Ransom on Jan 4, 2022 9:00:00 AM | 4 minute read

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

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Tags: Data-Driven Marketing, Integrated Marketing

Markentum Monday: January 2022

Posted by Markentum Team on Jan 3, 2022 8:30:00 AM | 4 minute read

Once a month, Markentum Monday highlights what our team is using, what quotes are inspiring us, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

Markentum’s Thoughts: Back to Business in 2022

Posted by Tom Hurlburt on Dec 28, 2021 9:00:00 AM | 3 minute read

Yet another year is coming to an end, and even with all that we have endured in 2021, I can’t believe the year is almost over. We were all hopeful that after 2020, this year would find us all back to our “normal” routines. 

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Tags: Markentum's Thoughts

Markentum Monday: December 27, 2021

Posted by Markentum Team on Dec 27, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what pre-released books we're reading, what movies we're watching, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Email Marketing 101: Subject Lines vs. Body Content

Posted by Rachelle Ransom on Dec 21, 2021 9:00:00 AM | 4 minute read

Email marketing is a great way to keep in touch and maintain a relationship with your senior living audience. In fact, “74% of Baby Boomers think email is the most personal channel to communicate with brands.”

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Tags: Email Marketing

Markentum Monday: December 20, 2021

Posted by Markentum Team on Dec 20, 2021 8:30:00 AM | 3 minute read

Markentum Monday allows our team to share what articles we're reading, what networking events we're attending, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Tags: Markentum Monday

How Pinterest Can Benefit Your SEO & Digital Marketing

Posted by Loreal Hiscock on Dec 14, 2021 9:00:00 AM | 4 minute read

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

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Tags: Social Media Marketing, Search Engine Optimization