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4 Tips for Leveraging Paid Advertising During the Holidays

Posted by Megan Daigle on Nov 24, 2020 9:00:00 AM | 4 minute read

2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.

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Tags: Lead Generation, Paid Advertising

Markentum Monday: November 23, 2020

Posted by Markentum Team on Nov 23, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share how we're getting into the holiday spirit early, what books we're loving, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Building a Data-Driven Digital Marketing Strategy

Posted by Daryl Wyckoff on Nov 17, 2020 9:00:00 AM | 5 minute read

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

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Tags: Data-Driven Marketing, Fundamentals of Lead Generation

Markentum Monday: November 16, 2020

Posted by Markentum Team on Nov 16, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what Chrome extensions we're using, what YouTube channels are motivating us, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Nov 10, 2020 9:00:00 AM | 3 minute read

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

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Tags: Content Marketing, Social Media Marketing, Fundamentals of Lead Generation

Markentum Monday: November 9, 2020

Posted by Markentum Team on Nov 9, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what social media influencers we're following, what apps we're loving, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Nov 3, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation

Markentum Monday: November 2, 2020

Posted by Markentum Team on Nov 2, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share how we celebrated Halloween weekend, what quotes are inspiring our marketing creativity, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Using Marketing Automation to Connect with Your Prospects

Posted by Katrina Gagnon on Oct 27, 2020 9:00:00 AM | 4 minute read

When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.

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Tags: Marketing Automation, Fundamentals of Lead Generation

Markentum Monday: October 26, 2020

Posted by Markentum Team on Oct 26, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what books are inspiring us, what events we're participating in, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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