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Single-Page Website: Good or Bad Idea?

Posted by Hope Dawson on Jun 21, 2022 9:00:00 AM | 6 minute read
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Tags: Web Design & Development

Markentum's Thoughts: Connecting Senior Living Professionals at Argentum 2022

Posted by Heaven Cassata on Jun 14, 2022 9:00:00 AM | 5 minute read

The senior living sector deserves the proper experience - and in keeping with the theme of Argentum 2022, Better Together, four incredible senior living organizations collaborated to highlight the power and the importance of combining ideas, energy, and passion.

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Tags: Events, Markentum's Thoughts

Markentum Monday: June 2022

Posted by Markentum Team on Jun 6, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what conferences we're attending, what books are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

Leveraging LinkedIn for Senior Living Hiring

Posted by Jordan Remington on May 31, 2022 9:00:00 AM | 3 minute read

Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.

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Tags: Social Media Marketing, Paid Advertising

Digital Marketing: Targeting Senior Living Prospects More Effectively

Posted by Rachelle Ransom on May 17, 2022 9:00:00 AM | 4 minute read

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

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Tags: Lead Generation, Senior Living

Why You Should Be Managing Your Business Listings

Posted by Loreal Hiscock on May 10, 2022 9:00:00 AM | 3 minute read

When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.

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Tags: Search Engine Optimization, Reputation Management

Senior Wellness Programs Are a Marketing Win for Your Community

Posted by Heaven Cassata on May 3, 2022 9:00:00 AM | 3 minute read

Game rooms, libraries, on-site salons, restaurants and dining, arts and crafts studios - the list of amenities for your senior living community can go on and on. But, there’s one amenity that could set your community apart from the rest, and that’s a senior wellness program.

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Tags: Senior Living, Content Marketing

Markentum Monday: May 2022

Posted by Markentum Team on May 2, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books we're reading, what Instagram accounts are sharing inspiration, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

Local SEO: How It Works & Why It Matters

Posted by Loreal Hiscock on Apr 26, 2022 9:00:00 AM | 5 minute read

Search engine optimization (SEO) is a well-known phrase and practice for those familiar with the marketing space. It's about getting your website found naturally or organically when a user does a Google (or search engine) search. When it comes to general SEO, you want your website to get found regardless of a user's physical location, especially for news articles, online retailers, or other resources.

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Tags: Search Engine Optimization

Video Storytelling: 5 Ideas for Your Senior Living Community

Posted by Markentum Team on Apr 19, 2022 9:00:00 AM | 7 minute read

Storytelling is something that humans have been doing since the beginning of time; it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our storytelling techniques. We now have the amazing ability to capture stories as they happen and have them permanently frozen in time. Not only this, but we can make these stories accessible to every person from their home, office, or on the road through the power of video.

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Tags: Senior Living, Video & Photography