WHAT'S GROWING ON

In the digital age we live in, using video content will be more important to make your brand stand out. People learn things by seeing, hearing, and doing, and video marketing has become the best way to pack all of these into one.

Digital marketing has a vast network of tools to help get the job done. From email marketing programs and customer relationship management (CRM) software to social and reputation management platforms and marketing automation platforms, there is a tool for every facet of digital marketing. 

Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

Once a month, Markentum Monday highlights what our team is using, what quotes are inspiring us, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

Yet another year is coming to an end, and even with all that we have endured in 2021, I can’t believe the year is almost over. We were all hopeful that after 2020, this year would find us all back to our “normal” routines. 

Markentum Monday allows our team to share what pre-released books we're reading, what movies we're watching, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

Email marketing is a great way to keep in touch and maintain a relationship with your senior living audience. In fact, “74% of Baby Boomers think email is the most personal channel to communicate with brands.”

Markentum Monday allows our team to share what articles we're reading, what networking events we're attending, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.