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Using Digital Marketing to Inform & Educate During a Crisis Situation

Posted by Loreal Hiscock on Mar 24, 2020 9:00:00 AM | 4 minute read

During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.

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Tags: Senior Living, Integrated Marketing

Markentum Monday: March 23, 2020

Posted by Markentum Team on Mar 23, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what shows we're binge-watching, what's keeping us active, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Mar 17, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

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Tags: Data-Driven Marketing, Content Marketing

Markentum Monday: March 16, 2020

Posted by Markentum Team on Mar 16, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what apps we're using on Instagram, what quotes are motivating us, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Should Your Senior Living Community Use Instagram?

Posted by Lexie Robles on Mar 10, 2020 9:00:00 AM | 8 minute read

As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.

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Tags: Social Media Marketing, Video & Photography

Markentum Monday: March 9, 2020

Posted by Markentum Team on Mar 9, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what conferences we're attending, what apps we use when we travel, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Channel Your Integrated Marketing Voice

Posted by Chris Mohrman on Mar 3, 2020 9:00:00 AM | 5 minute read

What concept could The Beatles and omnichannel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.

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Tags: Lead Generation, Integrated Marketing

Markentum Monday: March 2, 2020

Posted by Markentum Team on Mar 2, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what we're participating in, what YouTube videos we're watching, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Markentum Monday: February 24, 2020

Posted by Markentum Team on Feb 24, 2020 8:30:00 AM | 3 minute read

Markentum Monday allows our team to share where we're visiting, what products we're using, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Feb 21, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing

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