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The Role of Artificial Intelligence in Senior Living Marketing

Posted by Fred Styles on Apr 4, 2024 7:00:00 AM | 2 minute read

In senior living, marketing is not just about reaching potential residents; it's about connecting with them in a meaningful way. However, this is easier said than done.

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Tags: Senior Living, Integrated Marketing, Marketing Automation, AI

Reinforcing the Fabric of Your Team

Posted by Kim Rosengren on Mar 25, 2024 8:00:00 AM | 3 minute read

In today’s professional life, where remote work and virtual connections are the norm, gathering in a single place feels novel and a bit old-fashioned. In our increasingly digital and distanced world, an in-person meeting feels like a luxury—superfluous, ineffective, or downright risky.

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Tags: Senior Living

The Impact of Good Graphic Design on Senior Living Engagement

Posted by Fred Styles on Mar 19, 2024 11:07:42 AM | 3 minute read

The world of senior living is transforming, and within this evolution, graphic design emerges as a critical player in orchestrating experiences. For senior living communities, the visual narrative crafted through design is more than just a means of decorative appeal — it is a language that connects, informs, and ultimately shapes perceptions and engagements. We are exploring how good graphic design is revolutionizing the way senior living communities engage with their audience.

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Tags: Senior Living, Digital Media, Digital Marketing

Engaging Seniors Through the Power of Social Media Marketing

Posted by Fred Styles on Mar 5, 2024 10:44:54 AM | 4 minute read

Hashtags, likes, and followers are the staples of our social interactions, and the myth that the senior demographic is impervious to the allure of social media is quickly losing ground. For senior living communities, the question isn't whether social media is a viable platform to connect with seniors—it's how to do it effectively. We want to help you answer this question, so our team is uncovering the many facets of social media marketing that can serve as potent tools for engaging your target audience.

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Tags: Senior Living, Social Media Marketing

How to Create an Effective Senior Living Content Marketing Plan

Posted by Fred Styles on Feb 26, 2024 7:00:00 AM | 5 minute read

Content marketing for senior living communities is a process that requires patience, attention to detail, and a continuous willingness to learn and adapt. By building a robust strategy, understanding your audience, and leveraging the right channels, you can strengthen your community’s visibility and forge deeper connections with those you aim to serve. Remember, content marketing is the bridge that converts digital presence into community trust and, ultimately, resident well-being.

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Tags: Senior Living, Content Marketing, marketing strategy, Digital Marketing

Optimize Your Senior Living Community's Website Through SEO Efforts

Posted by Fred Styles on Feb 16, 2024 7:00:00 AM | 3 minute read

The digital world is constantly evolving, and with it, the strategies for effective search engine optimization (SEO). For senior living communities, establishing an online presence is not just about having a website; it's about being discoverable to the right audience. SEO ensures a website’s pages have relevant keywords to help people find it and improve company rankings in the search results.

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Tags: Content Marketing, Search Engine Optimization, Digital Marketing

Is Your Brand Truly Alive?

Posted by Kim Rosengren on Jan 29, 2024 12:23:15 PM | 4 minute read

A few months ago, I lost my beloved chocolate lab. Shortly after canceling a recurring order with Chewy, I received a heartfelt condolence card from the Chewy team. Chewy is more than a company, it’s a brand that truly understands the importance of a pet-parent bond. From their commercials to customer service, Chewy's brand is present in everything they do.

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Tags: Branding

Why You Need a Senior Living Marketing Agency

Posted by Kim Rosengren on Jan 17, 2024 7:00:00 AM | 3 minute read

In today’s digital world, marketing is the secret sauce for any business, and yes, that includes senior living communities like yours. You might be wondering, "Do we need a senior living marketing agency?" The answer is a big, fat yes! There are a ton of reasons why, and they range from getting your foundation right to mastering the art of attracting and nurturing the right audience. 

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Tags: Senior Living, marketing strategy, Digital Marketing

The Revolution of Senior Living Marketing is About to Begin: Enter AI

Posted by Kim Rosengren on Dec 29, 2023 8:00:00 AM | 1 minute read

In today's ever-evolving landscape of senior living marketing, the role of artificial intelligence (AI) cannot be underestimated. From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities connect with their target audience and drive growth.

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Tags: Content Marketing, case studies, AI

How to Unwind and Embrace the Holiday Season: MArkentum's Top Tips

Posted by Kim Rosengren on Dec 22, 2023 7:00:00 AM | 2 minute read

The holidays are upon us, and while it's a time for family, laughter, and joy, it can also be a bit stressful. But don't worry! The team at Markentum has your back, and we've compiled a list of our favorite "unwind" activities to help you relax and make the most of this festive season. So, grab a cup of cocoa, get cozy, and let's dive into some delightful ways to unwind during the holidays.

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Tags: Markentum's Thoughts