<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Blogs and SEO: Why They’re Key to Your Senior Living Marketing Strategy

Posted by Rachelle Ransom on Mar 22, 2023 9:00:00 AM | 3 minute read

Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.

Read More

Tags: Content Marketing, Search Engine Optimization

Your Community Value Comes to Life When You Showcase Your Heroes

Posted by Rachelle Ransom on Mar 1, 2023 9:00:00 AM | 3 minute read

Senior living communities, yours included, are full of heroes. Both residents and caregivers go above and beyond to make a positive impact on the lives of those around them. These heroes serve as powerful ambassadors for the communities they live and work in when you use their stories to showcase the value of senior living and the positive impact it has on their lives.

Read More

2023 Will Be the Year of Storytelling

Posted by Kim Rosengren on Jan 3, 2023 9:00:00 AM | 3 minute read

“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.

Read More

Tags: Lead Generation, Video & Photography

What You Need to Know About Google Analytics 4 (GA4)

Posted by Loreal Hiscock on Dec 13, 2022 9:00:00 AM | 4 minute read

Google Analytics 4 (GA4) officially launched in October 2020 as the next generation of Analytics which collects event-based data from both websites and apps. While some businesses and developers have already started using GA4, the big push will come on July 1, 2023.

Read More

Tags: Data-Driven Marketing

Markentum Hires New Chief Executive Officer with an Eye on Growth

Posted by Markentum Team on Dec 8, 2022 8:00:00 AM | 2 minute read

DAYTONA BEACH, FL—December 8, 2022—Markentum, the digital marketing agency that helps the senior living industry gain marketing momentum, announced the appointment of Kim Rosengren as Chief Executive Officer. Bringing an extensive marketing background in healthcare and senior living to the company, Rosengren will lead the company and its clients into a new era of performance marketing that integrates traditional and new digital strategies that reach prospective residents, family members, existing and future employees and even the community at large where they are.

Read More

Tags: Markentum's Thoughts

Markentum Monday: December 2022

Posted by Markentum Team on Dec 5, 2022 8:30:00 AM | 4 minute read

Once a month, Markentum Monday highlights what holiday events we're attending, what Instagram accounts are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

Read More

Tags: Markentum Monday

Introducing Facebook’s New Page Experience

Posted by Rachelle Ransom on Nov 29, 2022 9:30:00 AM | 4 minute read

If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.

Read More

Tags: Social Media Marketing

Content Marketing for Senior Living Doesn't Have to be Boring

Posted by Rachelle Ransom on Nov 15, 2022 9:00:00 AM | 3 minute read

Content marketing is essential in any industry, for any business. It helps drive traffic, gain new leads or customers, and build authority for your brand.

Read More

Tags: Senior Living, Content Marketing

Markentum Monday: November 2022

Posted by Markentum Team on Nov 7, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what activities we're doing to reduce stress, what accounts we're following on TikTok, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

Read More

Tags: Markentum Monday

5 TikTok Ideas to Promote Your Senior Living Community

Posted by Nicole Kitchens on Nov 1, 2022 9:00:00 AM | 4 minute read

TikTok has only been around for a few years, but it’s no secret that the platform has quickly gained popularity and reach. While you may think of TikTok as dance trends and challenges, it has also become a great way to promote your brand and reach a wide audience, thanks to the app’s unique algorithm. 

Read More

Tags: Social Media Marketing