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Top 5 Content Pieces to Utilize in Your Marketing Strategy

Posted by Nicole Kitchens on Sep 7, 2023 7:00:00 AM | 3 minute read

Content marketing is essential for attracting and engaging with your target audience and can help you drive traffic, gain new leads, and build and retain brand authority for your business.

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Tags: Content Marketing, Paid Advertising, case studies

Why Lead Nurturing is Crucial for Successful Email Marketing

Posted by Rachelle Ransom on Aug 29, 2023 7:00:00 AM | 3 minute read

In the ever-evolving digital marketing landscape, strategies and tactics constantly shift to meet the changing demands of consumers. Amidst this dynamic environment, email marketing has managed to retain its prominence as a powerful tool for engagement and conversion. However, within the realm of email marketing, lead nurturing stands out as a cornerstone practice that holds immense importance. 

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Tags: Lead Nurturing, Email Marketing

How Deep is Your SEO Strategy?

Posted by Loreal Hiscock on Aug 22, 2023 8:00:00 AM | 5 minute read

Search engine optimization (SEO) is not a new concept. In fact, the first recorded usage of the acronym SEO dates back to 1997. But, like all areas of marketing, SEO has evolved. 

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Tags: Search Engine Optimization

How to Drive Traffic to Your Special Events

Posted by Matt Grant and Kim Rosengren on Aug 18, 2023 7:00:00 AM | 3 minute read

As a senior living operator, you’re already familiar with the power of Grand Opening events to drive traffic through your doors. Prospective residents, families, neighbors, and maybe even competitors are all excited to see what’s new. Grand Opening events are a powerful lead generation tool that can bring in hundreds of prospects simultaneously. 

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Tags: Lead Generation, Event Management

Need a Marketing Boost? Hire an Agency!

Posted by Kim Rosengren on Aug 10, 2023 7:00:00 AM | 6 minute read

It’s a competitive market. Finding and retaining residents is harder than ever. It requires a robust marketing strategy, a focused team, and a commitment to continual improvement. And sometimes the best path to sustainable growth is through a new marketing agency. 

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Tags: Data-Driven Marketing, case studies

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

Posted by Kim Rosengren on Jul 28, 2023 7:00:00 AM | 2 minute read

Testimonials and case studies are powerful sales tools for senior living operators and vendors. They demonstrate the impact of your community or your products and provide tangible evidence of their value. Here are five reasons to make testimonials and case studies a valuable lead generation tool for anyone selling something in senior living today:

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Tags: Lead Generation, Sales Qualifies Leads, case studies, testimonials

5 Simple Ways to Align Your Marketing & Sales Strategies

Posted by Matt Grant on Jul 21, 2023 7:00:00 AM | 2 minute read

Generating sales qualified leads is hard. Here are 5 ways to produce leads your organization can execute!

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Tags: Lead Generation, Content Marketing, Email Marketing, Sales Qualifies Leads

Are You Truly Optimizing Your Website for Search Engines?

Posted by Kim Rosengren on Jul 7, 2023 7:00:00 AM | 3 minute read

I will be the first to admit that I underestimated not the value of search engine optimization (SEO), but the sheer volume of work it takes to improve a company’s rankings in the search engine results pages (or SERPs) that bring readers to a site. 

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Tags: Content Marketing, Search Engine Optimization

Consistent Lead Generation Requires a Solid Marketing Foundation

Posted by Kim Rosengren on Jun 28, 2023 7:00:00 AM | 3 minute read

Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:

  1. Is your brand consistent? 
  2. Does your website score “10s” across key performance indicators? 
  3. Are you truly leveraging SEO? 
  4. Do your marketing programs leverage the same automation platform?
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Tags: Lead Generation, Content Marketing, Search Engine Optimization, Fundamentals of Lead Generation

Generate More Leads with Digital Advertising

Posted by Matt Grant on Jun 22, 2023 9:00:00 AM | 2 minute read

Digital advertising is a versatile tool in senior living’s marketing toolkit. Used appropriately, digital ads can drive awareness, build audiences, and generate quality leads by driving interested prospects to your community. 

Here are the top 6 paid digital ad strategies in senior living marketing today: 

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Tags: Lead Generation, Paid Advertising