Markentum's Thoughts: 2018 Argentum Senior Living Conference

Posted by Jill Fiala on May 25, 2018 9:00:00 AM

At national conferences, we all have different goals and takeaways, but one thing we all have in common in the senior living industry is the love we have for the people we care for and work with. Markentum values growing relationships and engaging in the industry we love - senior living.

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Tags: Markentum, Senior Living

Markentum Monday: May 21, 2018

Posted by Markentum Team on May 21, 2018 9:00:00 AM

Our Markentum team wants to help you get moving and motivated every week, so we've created Markentum Monday as a way to share what is moving and inspiring us! 🌱Make sure to follow our 'Music with Momentum' Spotify playlist -- updated every week -- to hear our latest music favorites! 

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Tags: Markentum Monday

The Importance of Data-Driven Marketing Campaigns

Posted by Valerie Stephen on May 18, 2018 9:00:00 AM

Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed. 

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Tags: Data-Driven Marketing

Markentum Monday: May 14, 2018

Posted by Markentum Team on May 14, 2018 8:00:00 AM

Our Markentum team wants to help you get moving and motivated every week, so we've created Markentum Monday as a way to share what is moving and inspiring us! 🌱Make sure to follow our 'Music with Momentum' Spotify playlist -- updated every week -- to hear our latest music favorites! 

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Tags: Markentum Monday

4 Ways to Bring Traffic to Your Senior Living Website

Posted by Tighe O'Connor on May 11, 2018 9:00:00 AM

A professional website for a senior living company is a significant investment. You’re often spending tons of money and time to build something that has the potential to bring you a high quantity of leads and give people a great first impression of your community. But the problem is, if you don’t do anything to increase your website traffic you’ll get nowhere near the amount of traction you were hoping for.

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Tags: Lead Generation, Web Development

Markentum Monday: May 7, 2018

Posted by Markentum Team on May 7, 2018 8:30:00 AM

Our Markentum team wants to help you get moving and motivated every week, so we've created Markentum Monday as a way to share what is moving and inspiring us! Make sure to follow our 'Music with Momentum' Spotify playlist -- updated every week -- to hear our latest music favorites! 

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Tags: Markentum Monday

5 Reasons Your Senior Living Community Needs Inbound Marketing

Posted by Tighe O'Connor on May 4, 2018 9:00:00 AM

The internet has changed the way people are buying, and it has dramatically impacted the way senior living companies are expected to market. It has given consumers a tool to educate themselves on your services before ever visiting a community. 

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Tags: Senior Living, Inbound Marketing

Building a Senior Living Website the Smart Way: Infinity Development

Posted by Garrett Johnson on Apr 27, 2018 8:30:00 AM

Everyone loves getting a new website for their senior living community. You spend months of time and put a significant investment into building out a brand-new home online. But then, after a few months, you look back and notice a section that bothers you, then after half a year you notice some staff members that don’t work there anymore. Finally, a year or two later you just want to start over and build a new site from scratch. This entire process can be avoided with Infinity Development.

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Tags: Web Development, Senior Living

Markentum's Future is Bright

Posted by Jill Fiala on Apr 20, 2018 12:00:00 PM

As we have previously announced, Kaleb Lee, our Founder, our Rock Star, has not only auditioned for The Voice, but has made it! He had a two-chair turnaround, jumped from Team Blake to Team Kelly and is still going strong. Will he make it all the way? 

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Tags: Our Team, Markentum

4 Steps to Generating Leads Better Than Referral Services

Posted by Tighe O'Connor on Apr 7, 2018 10:00:00 AM

Many senior living communities think that they are stuck in generating leads online from referral services that take a hefty commission. Not only are referral services expensive, but any benefit you see from them immediately stops once you stop paying.

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Tags: Lead Generation

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