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Web Design and User Experience Tips for 2020

Posted by Jalin Burton on Sep 29, 2020 9:00:00 AM | 4 minute read

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

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Tags: Web Development, Search Engine Optimization

Markentum Monday: September 28, 2020

Posted by Markentum Team on Sep 28, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what we're participating in, what apps we're excited to download, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Markentum's Thoughts: COVID-19 & the "New Normal" of our Digital World

Posted by Chris Mohrman on Sep 22, 2020 9:00:00 AM | 4 minute read

In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.

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Tags: Senior Living, Markentum's Thoughts, Integrated Marketing

Markentum Monday: September 21, 2020

Posted by Markentum Team on Sep 21, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what book our Book Club is reading this month, what quote is inspiring us, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Sep 15, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

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Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation

Markentum Monday: September 14, 2020

Posted by Markentum Team on Sep 14, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share how we manage our finances, what tools we use to stay efficient, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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The Evolving Language of the Senior Living Industry

Posted by Loreal Hiscock on Sep 8, 2020 9:00:00 AM | 4 minute read

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

Markentum Monday: September 7, 2020

Posted by Markentum Team on Sep 7, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what conferences we're attending, what seasonal shows we're binge-watching, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

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Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

Markentum Monday: August 31, 2020

Posted by Markentum Team on Aug 31, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share how we get out of bed, what thought-leaders are inspiring us, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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