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Digital Marketing: Targeting Senior Living Prospects More Effectively

Posted by Rachelle Ransom on May 17, 2022 9:00:00 AM | 4 minute read

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

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Tags: Lead Generation, Senior Living

Why You Should Be Managing Your Business Listings

Posted by Loreal Hiscock on May 10, 2022 9:00:00 AM | 3 minute read

When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.

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Tags: Search Engine Optimization, Reputation Management

Senior Wellness Programs Are a Marketing Win for Your Community

Posted by Heaven Cassata on May 3, 2022 9:00:00 AM | 3 minute read

Game rooms, libraries, on-site salons, restaurants and dining, arts and crafts studios - the list of amenities for your senior living community can go on and on. But, there’s one amenity that could set your community apart from the rest, and that’s a senior wellness program.

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Tags: Senior Living, Content Marketing

Markentum Monday: May 2022

Posted by Markentum Team on May 2, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books we're reading, what Instagram accounts are sharing inspiration, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

Local SEO: How It Works & Why It Matters

Posted by Loreal Hiscock on Apr 26, 2022 9:00:00 AM | 5 minute read

Search engine optimization (SEO) is a well-known phrase and practice for those familiar with the marketing space. It's about getting your website found naturally or organically when a user does a Google (or search engine) search. When it comes to general SEO, you want your website to get found regardless of a user's physical location, especially for news articles, online retailers, or other resources.

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Tags: Search Engine Optimization

Video Storytelling: 5 Ideas for Your Senior Living Community

Posted by Markentum Team on Apr 19, 2022 9:00:00 AM | 7 minute read

Storytelling is something that humans have been doing since the beginning of time; it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our storytelling techniques. We now have the amazing ability to capture stories as they happen and have them permanently frozen in time. Not only this, but we can make these stories accessible to every person from their home, office, or on the road through the power of video.

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Tags: Senior Living, Video & Photography

How Your Website’s ‘About Us’ Page Can Benefit Your Business

Posted by Loreal Hiscock on Apr 12, 2022 9:00:00 AM | 4 minute read

As a digital marketing agency, Markentum has designed and developed our share of websites, and our priority is always on performance and the user experience. Therefore, when considering adding a page to your website, you should ask, “what value does it bring to the user?” OR “what value does it add to your website?”

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Tags: Branding, Content Marketing

Get Creative: Adding QR Codes to Your Digital Marketing

Posted by Jess Kummrow on Apr 5, 2022 9:00:00 AM | 3 minute read

Initially developed in 1994 for use in the Japanese auto industry, QR codes rapidly became popular across many industries. However, while QR codes were appearing on products in North America for a while in the mid-late 2010s, they lost their popularity — until recently. 

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Tags: Data-Driven Marketing, Digital Media

Markentum Monday: April 2022

Posted by Markentum Team on Apr 4, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books we're reading, what Instagram accounts we're following, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

What Does the Future of Senior Living Look Like?

Posted by Donovan Morrison on Mar 29, 2022 9:00:00 AM | 3 minute read

The concept of senior living tends to elicit various responses from folks. Some, generally unfamiliar with the space, immediately think of “nursing homes.” Also, all types of senior living often get lumped into the mental picture of “nursing homes.” And traditionally, this comes with a host of negative connotations.

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Tags: Senior Living