WHAT'S GROWING ON

From February 20^th through 22^nd, 2019, our President, Chris, represented Markentum at NIC Spring 2019 in San Diego, California. NIC, or the National Investment Conference, focuses on three key components: data, analytics, and connections. In attendance were a variety of people all engaging on different levels to further the conversation and momentum of what is happening in senior living and housing today.

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

The phrase, “The Customer Is Always Right” although cliché, is a statement that in today’s world of digital marketing, is extremely relevant. The truth is, even if the customer (or potential customer) is wrong, they have the ability (and power) to do great harm to your business.

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

When running a senior living community, it is always smart to hire employees who have worked in the industry before. Having senior living experience gives an applicant a considerable step up because you already know they would understand the nuanced language of senior living, reduce the time needed to onboard your employees, and prevent embarrassing mistakes.

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”  

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to! 

When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.

Our Markentum team wants to share what is moving and motivating us every week, so we created Markentum Monday 🌱Make sure to follow our Spotify playlist called 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to!