WHAT'S GROWING ON

Senior living communities, yours included, are full of heroes. Both residents and caregivers go above and beyond to make a positive impact on the lives of those around them. These heroes serve as powerful ambassadors for the communities they live and work in when you use their stories to showcase the value of senior living and the positive impact it has on their lives.

“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.

Google Analytics 4 (GA4) officially launched in October 2020 as the next generation of Analytics which collects event-based data from both websites and apps. While some businesses and developers have already started using GA4, the big push will come on July 1, 2023.

DAYTONA BEACH, FL—December 8, 2022—Markentum, the digital marketing agency that helps the senior living industry gain marketing momentum, announced the appointment of Kim Rosengren as Chief Executive Officer. Bringing an extensive marketing background in healthcare and senior living to the company, Rosengren will lead the company and its clients into a new era of performance marketing that integrates traditional and new digital strategies that reach prospective residents, family members, existing and future employees and even the community at large where they are.

Once a month, Markentum Monday highlights what holiday events we're attending, what Instagram accounts are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.

Content marketing is essential in any industry, for any business. It helps drive traffic, gain new leads or customers, and build authority for your brand.

Once a month, Markentum Monday highlights what activities we're doing to reduce stress, what accounts we're following on TikTok, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

TikTok has only been around for a few years, but it’s no secret that the platform has quickly gained popularity and reach. While you may think of TikTok as dance trends and challenges, it has also become a great way to promote your brand and reach a wide audience, thanks to the app’s unique algorithm. 

With Facebook growing and changing daily, it can be challenging to understand the different data aspects of your business. That’s why being able to interpret your Facebook Insights dashboard is crucial to successful Facebook marketing.