WHAT'S GROWING ON

Once a month, Markentum Monday highlights what books are captivating us, what quotes are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

Once a month, Markentum Monday highlights what books are inspiring us, what our team members are participating in, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

The senior living sector deserves the proper experience - and in keeping with the theme of Argentum 2022, Better Together, four incredible senior living organizations collaborated to highlight the power and the importance of combining ideas, energy, and passion.

Once a month, Markentum Monday highlights what conferences we're attending, what books are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.

Game rooms, libraries, on-site salons, restaurants and dining, arts and crafts studios - the list of amenities for your senior living community can go on and on. But, there’s one amenity that could set your community apart from the rest, and that’s a senior wellness program.

Once a month, Markentum Monday highlights what books we're reading, what Instagram accounts are sharing inspiration, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!