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Markentum Monday: October 2022

Posted by Markentum Team on Oct 3, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what novels we're reading, what shows we're binge-watching, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

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Markentum Monday: September 2022

Posted by Markentum Team on Sep 5, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what podcasts we're listening to, what apps we're using, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

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5 Things to Know When Starting Paid Advertising

Posted by Markentum Team on Aug 16, 2022 9:00:00 AM | 4 minute read

Whether you refer to it as paid advertising, paid media buying, PPC, or programmatic advertising, one thing is certain – it’s quickly becoming the method of choice for reaching new customers. In fact, research firm Statistica reports that digital advertising commands about 60% of the U.S. advertising market already, with expected revenue approaching $700 billion by 2025. To put that into perspective, billboard, or out-of-home (OOH) advertising, is projected to reach revenue just north of $5 billion by 2023.

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Tags: Paid Advertising

Markentum Monday: August 2022

Posted by Markentum Team on Aug 1, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books are captivating us, what quotes are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

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Markentum Monday: July 2022

Posted by Markentum Team on Jul 4, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books are inspiring us, what our team members are participating in, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

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Single-Page Website: Good or Bad Idea?

Posted by Hope Dawson on Jun 21, 2022 9:00:00 AM | 6 minute read
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Tags: Web Design & Development

Markentum's Thoughts: Connecting Senior Living Professionals at Argentum 2022

Posted by Heaven Cassata on Jun 14, 2022 9:00:00 AM | 5 minute read

The senior living sector deserves the proper experience - and in keeping with the theme of Argentum 2022, Better Together, four incredible senior living organizations collaborated to highlight the power and the importance of combining ideas, energy, and passion.

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Tags: Events, Markentum's Thoughts

Markentum Monday: June 2022

Posted by Markentum Team on Jun 6, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what conferences we're attending, what books are inspiring us, and more! 🌱If you're looking for musical motivation,follow our Spotify playlist, 2022: Music with Momentum!

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Leveraging LinkedIn for Senior Living Hiring

Posted by Jordan Remington on May 31, 2022 9:00:00 AM | 3 minute read

Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.

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Tags: Social Media Marketing, Paid Advertising

Digital Marketing: Targeting Senior Living Prospects More Effectively

Posted by Rachelle Ransom on May 17, 2022 9:00:00 AM | 4 minute read

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

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Tags: Lead Generation, Senior Living