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How Call Tracking Can Enhance Your Lead Generation

Posted by Katrina Gagnon on May 11, 2021 9:00:00 AM | 4 minute read

When building an integrated marketing strategy, you may feel like you have endless amounts of data regarding your online conversions and who is interacting with your website. But what about people that call your business? Are you tracking how many leads convert from phone calls? Where did those leads originate?

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Tags: Lead Generation, Call Tracking & Intelligence

Markentum Monday: May 10, 2021

Posted by Markentum Team on May 10, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what our next Book Club pick is, who we're following on Instagram, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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What is Digital PR, and How Can It Help Your Business?

Posted by Denise Galang on May 4, 2021 9:00:00 AM | 3 minute read

Now, more than ever, digital evolution is inevitable. According to statista.com, there are 4.66 billion active internet users worldwide, 59.5% of the global population, as of January 2021.

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Tags: Reputation Management

Markentum Monday: May 3, 2021

Posted by Markentum Team on May 3, 2021 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what books we're reading, what Oscar-winning documentaries we're watching, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Tips & Strategies for Creating Powerful Testimonials

Posted by Lauren Kaudelka on Apr 27, 2021 9:00:00 AM | 6 minute read

All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?

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Tags: Video & Photography, Digital Media, Reputation Management

Markentum Monday: April 26, 2021

Posted by Markentum Team on Apr 26, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share our community clean-up participation, what books we're reading, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Core Web Vitals: What You Need to Know

Posted by Loreal Hiscock on Apr 20, 2021 9:00:00 AM | 4 minute read

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

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Tags: Web Development, Search Engine Optimization

Markentum Monday: April 19, 2021

Posted by Markentum Team on Apr 19, 2021 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share our community clean-up participation, what books we're reading, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Emotional Marketing 101: Connecting with Your Audience

Posted by Rachelle Ransom on Apr 13, 2021 9:00:00 AM | 5 minute read

Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.

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Tags: Senior Living, Content Marketing

Markentum Monday: April 12, 2021

Posted by Markentum Team on Apr 12, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what coffee shops we're visiting, what our Book Club is reading, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Tags: Markentum Monday