Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.
One example of this is how social media can impact your SEO efforts. While your social media efforts won’t affect search rankings, research has found “an equivocal link between social shares and SEO. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank your website (semrush.com)."
Semrush continues by explaining:
“Those signals strengthen the factors Google considers when ranking a website. You can accumulate those signals in mass sharing on different social media sites. The more you share useful content across social media, the more your audience will likely share the posts with their friends and followers. So, as the sharing continues, several people could link back to the posts. Collectively, the shared materials could increase your blog content visibility and SEO ranking. Google values quality links and deems them a part of the ranking factors.”
As an integrated marketing agency offering social media and search engine optimization services, we are sharing three ways you can use your social media presence to boost your SEO.
Increase Brand Awareness ⬆️
Brands with a strong social media presence and who respond directly to their customers on these platforms see a noticeable increase in overall satisfaction.
Why does this matter for SEO?
Google pays attention to the context of your online engagement and how people are talking about your brand, which impacts what search queries you rank for. By using these online mentions, Google categorizes you as relevant (or irrelevant) for search queries.
Social media is a great way to generate these positive brand mentions. These mentions can include Facebook recommendations, comments, or posts that link or share your content.
Posting to your social media accounts on the recommended days/times can ensure your posts are being seen by your audience. Users can’t share your content if they don’t see it!
Build Connections 🤝With the increase of new social media platforms, advertising opportunities, and more, it’s, unfortunately, becoming more and more difficult to organically reach your audience on social media.
One benefit that social media offers, though, is its original intent - to connect people. And there are various connections you can make via social media that can benefit your brand and SEO.
- Content Partners: These can include businesses or experts within your industry who complement your offerings. For example, a senior living community may want to build a relationship with a local geriatrician. Through these connections, you can reach out and see if they would be willing to create (or co-create) content that can benefit both businesses.
- Brand Advocates: In some cases, these connections may overlap with your content partners. These advocates are active social media users who promote your brand for free, helping you reach a larger audience at no additional cost. These could include your content partners (for example, the local geriatrician highlighting your community on his personal Facebook page) or residents, family members, or friends of your brand.
Why does this matter for SEO?
See bullet point number one! These connections can broaden your reach, build trust with new users, and increase your opportunities for mentions or shares on social media.
Enhance Content Engagement 💬
At Markentum, we know the value of regularly adding content to your website via blogs, landing pages, etc. However, despite your best efforts to write and publish informative and engaging content, if people aren’t finding it, you’re not getting the traffic you should be.
Sharing your content on social media platforms can help people discover (or rediscover) your content and brand. This allows you to get the most out of your content marketing efforts.
Boost Your Social Media & SEO Efforts
While your SEO performance is based on a combination of factors, finding new opportunities to improve and enhance your efforts is always a good strategy. At Markentum, we work with each partner to establish their goals and implement best practices to help them get found online. Contact us for a free evaluation and discover how we can add momentum to your digital marketing.