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Amber Wilcox

Recent Posts

3 Reasons You Should Pay Attention to Your Digital Data

Posted by Amber Wilcox on Apr 12, 2019 9:00:00 AM | 4 minute read

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

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Tags: Inbound Marketing, Data-Driven Marketing

Importance of Customer Service in the Senior Living Industry

Posted by Amber Wilcox on Mar 1, 2019 9:00:00 AM | 5 minute read

The phrase, “The Customer Is Always Right” although cliché, is a statement that in today’s world of digital marketing, is extremely relevant. The truth is, even if the customer (or potential customer) is wrong, they have the ability (and power) to do great harm to your business.

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Tags: Senior Living, Branding

Understanding Marketing Terms: Part 2

Posted by Amber Wilcox on Nov 23, 2018 9:00:00 AM | 5 minute read

It was during my time at The Walt Disney company that I began to understand the value of education in business. The thorough training provided by The Walt Disney company is something that I will forever carry along with me to future employers.

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Tags: Markentum, Inbound Marketing

Understanding Marketing Terms: Part 1

Posted by Amber Wilcox on Nov 2, 2018 9:00:00 AM | 6 minute read

If you have ever listened to two people having a conversation in a language that you don’t understand, you know how frustrating it can be to not fully comprehend something. It wasn’t until I hung up the phone with a colleague one day while at home, that I realized that the “lingo” I was using wasn’t something that might be heard with everyday ears.  My husband, sitting in the room, sat in awe as I used terms that he couldn’t quite comprehend. He’ll tell me that my phone conversations are like listening to a foreign language; he catches the context, but he’s not quite sure what any of it really means.

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Tags: Markentum, Inbound Marketing

Why Choose A Senior Living Focused Marketing Agency

Posted by Amber Wilcox on Oct 5, 2018 9:00:00 AM | 5 minute read

According to the National Center for Assisted Living, there are over 30,000 assisted living and other residential care communities in the United States today! If you are one of those 30,000 communities, then you probably already know that your competition is fierce…and it is only going to continue to rise.

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Tags: Markentum, Senior Living

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