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Chris Mohrman

Chris Mohrman

Recent Posts

Markentum's Thoughts: Our Marketing Momentum for 2021

Posted by Chris Mohrman on Jan 5, 2021 9:00:00 AM | 6 minute read

Welcome to 2021! The year that felt like it took ten years to get to! After all the ups and downs we experienced in 2020, we're ready to take new and courageous steps into a new year. As we step forward this year, we are confident that we will continue to gain momentum with what is truly important and valuable to our partners and us.

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Tags: Senior Living, Markentum's Thoughts

Markentum's Thoughts: COVID-19 & the "New Normal" of our Digital World

Posted by Chris Mohrman on Sep 22, 2020 9:00:00 AM | 4 minute read

In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.

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Tags: Senior Living, Markentum's Thoughts, Integrated Marketing

Markentum's Thoughts: The Fight to End Alzheimer's 2020

Posted by Chris Mohrman on Jul 21, 2020 9:00:00 AM | 4 minute read

As a company focused solely on the senior living industry, Markentum believes that we are responsible for both providing successful marketing efforts for our partners and raising awareness and support for specific issues that impact older adults.

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Tags: Events, Markentum's Thoughts

Encouraging Teamwork in a Time of Crisis

Posted by Chris Mohrman on Apr 21, 2020 9:00:00 AM | 6 minute read

A year or so ago, it seemed like everywhere I went, people were trying to use the term “disruptor” in a cool, new way. Creating excitement around telling a story in a new way is the bread and butter of effective marketing, but the excessive use of this word was exhausting and, frankly, boring.

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Tags: Senior Living

Channel Your Integrated Marketing Voice

Posted by Chris Mohrman on Mar 3, 2020 9:00:00 AM | 5 minute read

What concept could The Beatles and omni-channel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.

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Tags: Lead Generation, Integrated Marketing

Markentum's Thoughts: 2019 LeadingAge Annual Meeting + Expo

Posted by Chris Mohrman on Nov 8, 2019 9:00:00 AM | 3 minute read

As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”

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Tags: Senior Living, Events, Markentum's Thoughts

Markentum's Thoughts: Growing Our Commitment to Senior Living & Marketing

Posted by Chris Mohrman on Aug 16, 2019 9:00:00 AM | 3 minute read

Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.

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Tags: Senior Living, Inbound Marketing, Markentum's Thoughts

Markentum Thoughts: 2019 Argentum Senior Living Conference

Posted by Chris Mohrman on May 3, 2019 9:00:00 AM | 3 minute read

As the most visited city in Texas, San Antonio was a wonderful choice for hosting this year’s Argentum Senior Living Executive Conference. With a mission to help connect, discover, and advance the senior living and care industry, Argentum continues to provide a meaningful opportunity for ongoing education – and this year was no different!

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Tags: Senior Living, Events, Markentum's Thoughts

Markentum’s Thoughts: NIC 2019 Spring Conference

Posted by Chris Mohrman on Mar 8, 2019 9:00:00 AM | 3 minute read

From February 20th through 22nd, 2019, our President, Chris, represented Markentum at NIC Spring 2019 in San Diego, California. NIC, or the National Investment Conference, focuses on three key components: data, analytics, and connections. In attendance were a variety of people all engaging on different levels to further the conversation and momentum of what is happening in senior living and housing today.

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Tags: Events, Markentum's Thoughts

4 Wins with a Full-Service Marketing Agency

Posted by Chris Mohrman on Feb 15, 2019 9:00:00 AM | 3 minute read

Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”  

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Tags: Senior Living, Inbound Marketing