WHAT'S GROWING ON

As a digital marketing agency focused on senior living, we believe that Markentum has a responsibility to be involved in advocating for our seniors, especially given the unique challenges that they face. One of the toughest challenges (for them and all of us) is the fight against Alzheimer's disease.

As a digital marketing agency focused on providing services for the senior living industry, Markentum looks for new opportunities to share resources related to the field of aging. Despite COVID, one of those opportunities grew from an idea into reality this past year.

Welcome to 2021! The year that felt like it took ten years to get to! After all the ups and downs we experienced in 2020, we're ready to take new and courageous steps into a new year. As we step forward this year, we are confident that we will continue to gain momentum with what is truly important and valuable to our partners and us.

In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.

As a company focused solely on the senior living industry, Markentum believes that we are responsible for both providing successful marketing efforts for our partners and raising awareness and support for specific issues that impact older adults.

A year or so ago, it seemed like everywhere I went, people were trying to use the term “disruptor” in a cool, new way. Creating excitement around telling a story in a new way is the bread and butter of effective marketing, but the excessive use of this word was exhausting and, frankly, boring.

What concept could The Beatles and omni-channel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.

As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”

Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.

As the most visited city in Texas, San Antonio was a wonderful choice for hosting this year’s Argentum Senior Living Executive Conference. With a mission to help connect, discover, and advance the senior living and care industry, Argentum continues to provide a meaningful opportunity for ongoing education – and this year was no different!