As a company focused solely on the senior living industry, Markentum believes that we are responsible for both providing successful marketing efforts for our partners and raising awareness and support for specific issues that impact older adults.
A year or so ago, it seemed like everywhere I went, people were trying to use the term “disruptor” in a cool, new way. Creating excitement around telling a story in a new way is the bread and butter of effective marketing, but the excessive use of this word was exhausting and, frankly, boring.
What concept could The Beatles and omnichannel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.
As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”
Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.
As the most visited city in Texas, San Antonio was a wonderful choice for hosting this year’s Argentum Senior Living Executive Conference. With a mission to help connect, discover, and advance the senior living and care industry, Argentum continues to provide a meaningful opportunity for ongoing education – and this year was no different!
From February 20th through 22nd, 2019, our President, Chris, represented Markentum at NIC Spring 2019 in San Diego, California. NIC, or the National Investment Conference, focuses on three key components: data, analytics, and connections. In attendance were a variety of people all engaging on different levels to further the conversation and momentum of what is happening in senior living and housing today.
Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”
Make sure that you check out Marketing + Momentum Part 1 to pick up the first two of our four strategic insights into understanding marketing momentum. 2019 is right around the corner, so let’s dig into the next two.
Founded on the idea that great partnerships will grow the momentum of the efforts of everyone involved, our team at Markentum continues to provide leading marketing performance for those creating exceptional, senior community experiences.