Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.
An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.
At Markentum, websites are a vital part of the digital marketing process for our senior living partners. Its where visitors from all of your digital marketing and advertising efforts go to learn more about your company, research your services, and make a buying decision. For this reason, it should be one of the most essential investments your business makes.
WordPress is one of the most popular website content management platforms in use today. However, due to its popularity, it makes WordPress websites subject to repeated attacks from malware, hackers, and other security breaches. Senior living websites built on a WordPress platform cannot be left “as is” once developed; they will require continuous software updates and maintenance to help prevent or minimize security exposure.
Tags: Web Development