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Katrina Gagnon

Katrina Gagnon

Recent Posts

Connecting with your Audience through Chat Automation

Posted by Katrina Gagnon on Aug 17, 2021 9:00:00 AM | 4 minute read

If you’ve been searching on a company’s website for a quick answer, odds are you’ve seen or used automated chat messaging. Chat Automation, also known as chatbots, is the fastest-growing channel for companies to provide information and handle customer service inquiries. In fact, the use of chatbots has increased 92% since 2019.

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Tags: Lead Generation, Lead Nurturing

How Call Tracking Can Enhance Your Lead Generation

Posted by Katrina Gagnon on May 11, 2021 9:00:00 AM | 4 minute read

When building an integrated marketing strategy, you may feel like you have endless amounts of data regarding your online conversions and who is interacting with your website. But what about people that call your business? Are you tracking how many leads convert from phone calls? Where did those leads originate?

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Tags: Lead Generation, Call Tracking & Intelligence

Explore the Benefits of Lead Nurturing

Posted by Katrina Gagnon on Feb 23, 2021 9:00:00 AM | 4 minute read

With COVID-19 pushing more research and business interactions virtual and the increasing necessity to represent brands in the digital space, senior living communities have had to reevaluate how to interact with their prospects online.

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5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Nov 3, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation

Using Marketing Automation to Connect with Your Prospects

Posted by Katrina Gagnon on Oct 27, 2020 9:00:00 AM | 4 minute read

When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.

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Tags: Marketing Automation, Fundamentals of Lead Generation

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

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Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

Using Email & Marketing Automation to Grow Your Brand

Posted by Katrina Gagnon on Jul 14, 2020 9:00:00 AM | 3 minute read

We receive emails every day. They let us know when our favorite brands are having sales or if our recent Amazon order has been received. With our inboxes becoming increasingly cluttered with emails, it may be tempting to abandon email marketing altogether.

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Tags: Branding, Email Marketing, Marketing Automation