<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Katrina Gagnon

Katrina Gagnon

Recent Posts

Explore the Benefits of Lead Nurturing

Posted by Katrina Gagnon on Feb 23, 2021 9:00:00 AM | 4 minute read

With COVID-19 pushing more research and business interactions virtual and the increasing necessity to represent brands in the digital space, senior living communities have had to reevaluate how to interact with their prospects online.

Read More

5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Nov 3, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

Read More

Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation

Using Marketing Automation to Connect with Your Prospects

Posted by Katrina Gagnon on Oct 27, 2020 9:00:00 AM | 4 minute read

When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.

Read More

Tags: Marketing Automation, Fundamentals of Lead Generation

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

Read More

Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

Using Email & Marketing Automation to Grow Your Brand

Posted by Katrina Gagnon on Jul 14, 2020 9:00:00 AM | 3 minute read

We receive emails every day. They let us know when our favorite brands are having sales or if our recent Amazon order has been received. With our inboxes becoming increasingly cluttered with emails, it may be tempting to abandon email marketing altogether.

Read More

Tags: Branding, Email Marketing, Marketing Automation