Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).
Katrina Gagnon

Recent Posts
5 Ways to Create a User-Focused Email Marketing Strategy
Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation
Using Marketing Automation to Connect with Your Prospects
When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.
What is a Qualified Lead in Senior Living?
When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?
Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation
Using Email & Marketing Automation to Grow Your Brand
We receive emails every day. They let us know when our favorite brands are having sales or if our recent Amazon order has been received. With our inboxes becoming increasingly cluttered with emails, it may be tempting to abandon email marketing altogether.