Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.
Katrina Gagnon

Recent Posts
Understanding the Senior Living Sales Cycle
Tags: Lead Generation, Lead Nurturing
How Integrations Can Improve Your Digital Marketing Efforts
Digital marketing has a vast network of tools to help get the job done. From email marketing programs and customer relationship management (CRM) software to social and reputation management platforms and marketing automation platforms, there is a tool for every facet of digital marketing.
iOS 15: How it Impacts Email Marketing
As you well know, Apple continues to prioritize user privacy in each new update to its software by changing what information third-party companies can access. While these updates benefit the individual user, marketing companies have had to adjust to an ever-changing landscape and rethink how they quantify their results.
Tags: Email Marketing
Call Intelligence 101: Getting the Most from Your Community's Calls
For senior living communities, call tracking can be a valuable component of a digital marketing strategy. It can close the loop on your reporting and track how well each of your campaigns is performing. Typical call tracking software will provide basic data on where each lead comes from and what activity, such as page views or ad clicks, led to that person making a phone call.
Connecting with your Audience through Chat Automation
If you’ve been searching on a company’s website for a quick answer, odds are you’ve seen or used automated chat messaging. Chat Automation, also known as chatbots, is the fastest-growing channel for companies to provide information and handle customer service inquiries. In fact, the use of chatbots has increased 92% since 2019.
Tags: Lead Generation, Lead Nurturing
How Call Tracking Can Enhance Your Lead Generation
When building an integrated marketing strategy, you may feel like you have endless amounts of data regarding your online conversions and who is interacting with your website. But what about people that call your business? Are you tracking how many leads convert from phone calls? Where did those leads originate?
Explore the Benefits of Lead Nurturing
With COVID-19 pushing more research and business interactions virtual and the increasing necessity to represent brands in the digital space, senior living communities have had to reevaluate how to interact with their prospects online.
5 Ways to Create a User-Focused Email Marketing Strategy
Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).
Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation
Using Marketing Automation to Connect with Your Prospects
When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.
What is a Qualified Lead in Senior Living?
When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?
Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation