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Katrina Gagnon

Katrina Gagnon

Recent Posts

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

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Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

Using Email & Marketing Automation to Grow Your Brand

Posted by Katrina Gagnon on Jul 14, 2020 9:00:00 AM | 3 minute read

We receive emails every day. They let us know when our favorite brands are having sales or if our recent Amazon order has been received. With our inboxes becoming increasingly cluttered with emails, it may be tempting to abandon email marketing altogether.

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Tags: Branding, Email Marketing, Marketing Automation

5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Feb 21, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing

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