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Kim Rosengren

Kim Rosengren

Recent Posts

Need a Marketing Boost? Hire an Agency!

Posted by Kim Rosengren on Aug 10, 2023 7:00:00 AM | 6 minute read

It’s a competitive market. Finding and retaining residents is harder than ever. It requires a robust marketing strategy, a focused team, and a commitment to continual improvement. And sometimes the best path to sustainable growth is through a new marketing agency. 

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Tags: Data-Driven Marketing, case studies

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

Posted by Kim Rosengren on Jul 28, 2023 7:00:00 AM | 2 minute read

Testimonials and case studies are powerful sales tools for senior living operators and vendors. They demonstrate the impact of your community or your products and provide tangible evidence of their value. Here are five reasons to make testimonials and case studies a valuable lead generation tool for anyone selling something in senior living today:

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Tags: Lead Generation, Sales Qualifies Leads, case studies, testimonials

Are You Truly Optimizing Your Website for Search Engines?

Posted by Kim Rosengren on Jul 7, 2023 7:00:00 AM | 3 minute read

I will be the first to admit that I underestimated not the value of search engine optimization (SEO), but the sheer volume of work it takes to improve a company’s rankings in the search engine results pages (or SERPs) that bring readers to a site. 

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Tags: Content Marketing, Search Engine Optimization

Consistent Lead Generation Requires a Solid Marketing Foundation

Posted by Kim Rosengren on Jun 28, 2023 7:00:00 AM | 3 minute read

Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:

  1. Is your brand consistent? 
  2. Does your website score “10s” across key performance indicators? 
  3. Are you truly leveraging SEO? 
  4. Do your marketing programs leverage the same automation platform?
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Tags: Lead Generation, Content Marketing, Search Engine Optimization, Fundamentals of Lead Generation

A Multi-Channel Lead Generation Strategy Will Keep Your Lead Funnel Full

Posted by Kim Rosengren on Jun 8, 2023 9:00:00 AM | 2 minute read

Markentum consistently beats the industry’s averages for cost per lead for our senior living clients. It’s no surprise then that the number one question I am asked is “how can we attract more leads?” While it is possible to see future residents click on an ad, schedule a visit and move in quickly, it’s more likely that they will take more nurturing to get to that point. We recommend a multi-channel strategy to guide your buyer’s journey. 

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Tags: Lead Generation, Lead Nurturing, Fundamentals of Lead Generation

2023 Will Be the Year of Storytelling

Posted by Kim Rosengren on Jan 3, 2023 9:00:00 AM | 3 minute read

“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.

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Tags: Lead Generation, Video & Photography