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Kim Rosengren

Kim Rosengren

Recent Posts

Is Your Brand Truly Alive?

Posted by Kim Rosengren on Jan 29, 2024 12:23:15 PM | 4 minute read

A few months ago, I lost my beloved chocolate lab. Shortly after canceling a recurring order with Chewy, I received a heartfelt condolence card from the Chewy team. Chewy is more than a company, it’s a brand that truly understands the importance of a pet-parent bond. From their commercials to customer service, Chewy's brand is present in everything they do.

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Tags: Branding

Why You Need a Senior Living Marketing Agency

Posted by Kim Rosengren on Jan 17, 2024 7:00:00 AM | 3 minute read

In today’s digital world, marketing is the secret sauce for any business, and yes, that includes senior living communities like yours. You might be wondering, "Do we need a senior living marketing agency?" The answer is a big, fat yes! There are a ton of reasons why, and they range from getting your foundation right to mastering the art of attracting and nurturing the right audience. 

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Tags: Senior Living, marketing strategy, Digital Marketing

The Revolution of Senior Living Marketing is About to Begin: Enter AI

Posted by Kim Rosengren on Dec 29, 2023 8:00:00 AM | 1 minute read

In today's ever-evolving landscape of senior living marketing, the role of artificial intelligence (AI) cannot be underestimated. From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities connect with their target audience and drive growth.

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Tags: Content Marketing, case studies, AI

How to Unwind and Embrace the Holiday Season: MArkentum's Top Tips

Posted by Kim Rosengren on Dec 22, 2023 7:00:00 AM | 2 minute read

The holidays are upon us, and while it's a time for family, laughter, and joy, it can also be a bit stressful. But don't worry! The team at Markentum has your back, and we've compiled a list of our favorite "unwind" activities to help you relax and make the most of this festive season. So, grab a cup of cocoa, get cozy, and let's dive into some delightful ways to unwind during the holidays.

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Tags: Markentum's Thoughts

Should You be Podcasting?

Posted by Kim Rosengren on Nov 29, 2023 8:30:00 AM | 3 minute read

Did you know that 80% of Americans are now familiar with podcasting and that men and women listen to them equally? That’s according to The Infinite Dial 2021. While listeners still skew slightly younger, podcasts can be just as effective as videos for showcasing your senior living community. Forbes reports that podcast consumers listen to 80% of each episode. This makes them an incredibly effective marketing tool for senior living when used as part of an integrated marketing strategy. They give you an opportunity to highlight the expertise of your staff, your community culture, and the stories of your residents. 

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Tags: Social Media Marketing, Digital Media

Lead Quality vs. Quantity: Why Senior Living Executives Should Demand More

Posted by Kim Rosengren on Oct 23, 2023 7:00:00 AM | 2 minute read

As a senior living operator, how many times a week do you receive an email offering to fill your pipeline with leads? I receive a couple of those emails a day. I don’t even open them–and yet, they keep coming…promising me a HUGE pipeline of leads. 

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Tags: Lead Generation, Paid Advertising, Sales Qualifies Leads

Are You Budgeting Enough for Marketing in 2024?

Posted by Kim Rosengren on Oct 9, 2023 7:00:00 AM | 4 minute read

As we move into Q4, operators across the country are finalizing comprehensive marketing strategies and budgets. Senior living leaders can expect to see increases in marketing expenses in everything from digital media spend to paper costs. Are you budgeting enough for your comprehensive marketing strategy? Here is a quick look at the major categories for marketing in senior living.

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Tags: Senior Living, Integrated Marketing, marketing strategy

Need a Marketing Boost? Hire an Agency!

Posted by Kim Rosengren on Aug 10, 2023 7:00:00 AM | 6 minute read

It’s a competitive market. Finding and retaining residents is harder than ever. It requires a robust marketing strategy, a focused team, and a commitment to continual improvement. And sometimes the best path to sustainable growth is through a new marketing agency. 

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Tags: Data-Driven Marketing, case studies

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

Posted by Kim Rosengren on Jul 28, 2023 7:00:00 AM | 2 minute read

Testimonials and case studies are powerful sales tools for senior living operators and vendors. They demonstrate the impact of your community or your products and provide tangible evidence of their value. Here are five reasons to make testimonials and case studies a valuable lead generation tool for anyone selling something in senior living today:

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Tags: Lead Generation, Sales Qualifies Leads, case studies, testimonials

Are You Truly Optimizing Your Website for Search Engines?

Posted by Kim Rosengren on Jul 7, 2023 7:00:00 AM | 3 minute read

I will be the first to admit that I underestimated not the value of search engine optimization (SEO), but the sheer volume of work it takes to improve a company’s rankings in the search engine results pages (or SERPs) that bring readers to a site. 

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Tags: Content Marketing, Search Engine Optimization