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All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?
Tags: Video & Photography, Digital Media, Reputation Management
The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.
Tags: Lead Generation, Paid Advertising
2020 was the year nobody could have predicted. If anyone had “global pandemic shuts down the world and forever changes the way we live” on their 2020 prediction list, they should consider buying a lottery ticket.
Tags: Content Marketing
As a senior living marketing agency, Markentum is actively involved in the Fight to End Alzheimer’s. Our team members wear purple with pride, participate in The Longest Day (June 20) and the Walk to End Alz, and raise funds and awareness for a disease that impacts so many.
Tags: Senior Living
As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).
Tags: Lead Generation, Content Marketing, Fundamentals of Lead Generation
Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.
“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”
Tags: Senior Living, Content Marketing
