WHAT'S GROWING ON

Did you know that over 10 million tons of plastic are dumped into our oceans each year? Plastic pollution is a massive problem globally—wreaking havoc on our oceans, wildlife, and the planet in general. You may have even heard the horrifying prediction that by the year 2050, there will be more plastic in the ocean than fish.

We’ve all seen them: the grid of images that may or may not contain a fire hydrant, a row of distorted letters and numbers, or just a simple box that makes you promise you are “not a robot.” These small tests are called CAPTCHAs and are used to differentiate between genuine users and fake users or bots that could have a negative impact on your website and business.

All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?

The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.

2020 was the year nobody could have predicted. If anyone had “global pandemic shuts down the world and forever changes the way we live” on their 2020 prediction list, they should consider buying a lottery ticket. 

As a senior living marketing agency, Markentum is actively involved in the Fight to End Alzheimer’s. Our team members wear purple with pride, participate in The Longest Day (June 20) and the Walk to End Alz, and raise funds and awareness for a disease that impacts so many.

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.

“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”