On average, do you know how many interactions you received on a post about your activities? Or, how many clicks you received on “Schedule a Tour” focused posts? When implementing a social media marketing strategy for your community, it is crucial to leave room for changes within the plan as you start to see the data unfold.
Lexie Robles
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Recent Posts
Understanding Facebook Analytics for Your Senior Living Community's Page
Should Your Senior Living Community Use Instagram?
As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.
Why You Should Have Google My Business For Your Senior Living Community
We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!
How Baby Boomers Interact with Social Media
One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!
Benefits of Facebook Live for Your Senior Living Community
In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?
How To Handle a Negative Online Review of Your Senior Living Community
We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.
Tags: Senior Living, Social Media Marketing, Reputation Management
3 Ways to Implement Video Into Your Social Media Marketing
Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.
Tags: Inbound Marketing, Social Media Marketing, Video & Photography
3 Ways To Attract An Engaged Audience On Social Media
From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it?
Posting to Your Senior Living Social Media Accounts
Brand consistency is important for your social media accounts, but it is also important to understand what outside resources can help build your brand on social media. Users enjoy being "social" - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.
The Importance of Brand Consistency in Social Media
As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.
Tags: Branding, Social Media Marketing