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Lexie Robles

Recent Posts

How To Handle A Negative Online Review of Your Senior Living Community

Posted by Lexie Robles on Aug 2, 2019 9:00:00 AM

We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.

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Tags: Senior Living, Social Media Marketing

3 Ways to Implement Video Into Your Social Media Marketing

Posted by Lexie Robles on May 10, 2019 9:00:00 AM

Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.

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Tags: Inbound Marketing, Social Media Marketing, Video & Photography

3 Ways To Attract An Engaged Audience On Social Media

Posted by Lexie Robles on Mar 29, 2019 9:00:00 AM

From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it? 

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Tags: Senior Living, Social Media Marketing

Posting to Your Senior Living Social Media Accounts

Posted by Lexie Robles on Jan 18, 2019 9:00:00 AM

Brand consistency is important for your social media accounts, but it is also important to understand what outside resources can help build your brand on social media. Users enjoy being "social" - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.

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Tags: Content Marketing, Social Media Marketing

The Importance of Brand Consistency in Social Media

Posted by Lexie Robles on Sep 28, 2018 9:00:00 AM

As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.

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Tags: Branding, Social Media Marketing

4 Ways to Improve Social Media for Your Senior Living Community

Posted by Lexie Robles on Jul 20, 2018 9:00:00 AM

Social media is an essential tool for any business wanting to be found online. Everyone wants to have a social media presence, but the most common misconception is that just having a social media account is enough. Even if your goal isn’t to become the top Facebook account, it is important to apply social media marketing strategies! Think about what you want your social media to do for your business so that your strategy can help you produce the best results on your account.

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Tags: Senior Living, Social Media Marketing

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