WHAT'S GROWING ON

Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

A robust SEO strategy is a combination of multiple efforts. Gone are the days of stuffing a keyword onto a landing page. Instead, SEO in 2021 is about the user experience and the value your website brings to users.

Many people tend to attach greater weight to negative experiences. As a business, you have likely seen this many times. A user could read multiple positive reviews about your business, but one negative review may turn them away.

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.

Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”

As a brand, you control what you say about your company, but you can’t always control what others say about you. Whether it’s a customer or an employee, users are taking to the online community to share their thoughts and experiences regarding companies, brands, and products.