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Loreal Hiscock

Loreal Hiscock

Recent Posts

Why You Should Be Managing Your Business Listings

Posted by Loreal Hiscock on May 10, 2022 9:00:00 AM | 3 minute read

When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.

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Tags: Search Engine Optimization, Reputation Management

Local SEO: How It Works & Why It Matters

Posted by Loreal Hiscock on Apr 26, 2022 9:00:00 AM | 5 minute read

Search engine optimization (SEO) is a well-known phrase and practice for those familiar with the marketing space. It's about getting your website found naturally or organically when a user does a Google (or search engine) search. When it comes to general SEO, you want your website to get found regardless of a user's physical location, especially for news articles, online retailers, or other resources.

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Tags: Search Engine Optimization

How Your Website’s ‘About Us’ Page Can Benefit Your Business

Posted by Loreal Hiscock on Apr 12, 2022 9:00:00 AM | 4 minute read

As a digital marketing agency, Markentum has designed and developed our share of websites, and our priority is always on performance and the user experience. Therefore, when considering adding a page to your website, you should ask, “what value does it bring to the user?” OR “what value does it add to your website?”

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Tags: Branding, Content Marketing

5 Ways to Improve Your Senior Living Community’s Social Media Marketing

Posted by Loreal Hiscock on Mar 15, 2022 9:00:00 AM | 5 minute read

Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.

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Tags: Social Media Marketing

4 Reasons Google May Not Be Indexing Your Senior Living Website

Posted by Loreal Hiscock on Feb 15, 2022 9:00:00 AM | 4 minute read

Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.

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Tags: Web Design & Development, Search Engine Optimization

Take Advantage of Senior Living Website Development Services in 2022

Posted by Loreal Hiscock on Jan 11, 2022 9:00:00 AM | 3 minute read

Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.

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Tags: Web Design & Development

How Pinterest Can Benefit Your SEO & Digital Marketing

Posted by Loreal Hiscock on Dec 14, 2021 9:00:00 AM | 4 minute read

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

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Tags: Social Media Marketing, Search Engine Optimization

No More Third-Party Cookies: What You Need to Know for 2022

Posted by Loreal Hiscock on Oct 26, 2021 9:00:00 AM | 4 minute read

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

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Tags: Data-Driven Marketing, Paid Advertising

3 Ways to Use Social Media to Boost Your SEO

Posted by Loreal Hiscock on Oct 12, 2021 9:00:00 AM | 4 minute read

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

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Tags: Social Media Marketing, Search Engine Optimization

Understanding Backlinking and How It Impacts Your SEO

Posted by Loreal Hiscock on Sep 7, 2021 9:00:00 AM | 4 minute read

A robust SEO strategy is a combination of multiple efforts. Gone are the days of stuffing a keyword onto a landing page. Instead, SEO in 2021 is about the user experience and the value your website brings to users.

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Tags: Search Engine Optimization