We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.
Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”
As a brand, you control what you say about your company, but you can’t always control what others say about you. Whether it’s a customer or an employee, users are taking to the online community to share their thoughts and experiences regarding companies, brands, and products.
Tags: Reputation Management
With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.
From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.
As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.
Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?
As a digital marketing agency focused on senior living communities, Markentum understands the marketing power of your physical location(s). You gain walk-in traffic from passing cars, and that traffic may be just as likely to walk into another community down the street or around the corner.
While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.
During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.