<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Loreal Hiscock

Recent Posts

4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

Read More

Tags: Lead Generation, Data-Driven Marketing, Content Marketing

How Your Senior Living Residents Can Help Your Marketing Efforts

Posted by Loreal Hiscock on Sep 13, 2019 9:00:00 AM | 3 minute read

The goal of your marketing efforts is to attract your target audience to your community. You create emails, blog articles, resources, graphics, and more to highlight your community’s amenities, services, and beautiful grounds. However, you may not realize that one of your strongest marketing assets are the residents that currently call your community home.

Read More

Tags: Lead Generation, Inbound Marketing

Avoiding Search Engine Optimization Scams

Posted by Loreal Hiscock on Jul 5, 2019 9:00:00 AM | 3 minute read

Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”

Read More

Tags: Inbound Marketing, Search Engine Optimization

Simplify Your Efforts with Marketing Automation

Posted by Loreal Hiscock on Jun 7, 2019 9:00:00 AM | 3 minute read

A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.

Read More

Tags: Inbound Marketing, Email Marketing

The Power of Call-To-Actions in Your Marketing Strategy

Posted by Loreal Hiscock on Mar 15, 2019 9:00:00 AM | 3 minute read

A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal? 

Read More

Tags: Lead Generation, Inbound Marketing

Why Your Senior Living Community Needs Email Marketing

Posted by Loreal Hiscock on Feb 1, 2019 9:00:00 AM | 3 minute read

Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”

Read More

Tags: Inbound Marketing, Email Marketing

Lead Management: Benefits of Using a CRM System

Posted by Loreal Hiscock on Jan 25, 2019 9:00:00 AM | 3 minute read

Managing your senior living contact list can be a demanding task, but a CRM system can provide the necessary assistance. CRM may mean “Customer-Relationship Management”, but these programs are for every lead, customer, or contact that interacts with your senior living community. Whatever lifecycle status a contact is, these programs allow you to fully manage, engage, and communicate with your audience.­

Read More

Tags: Inbound Marketing, Lead Nurturing

Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Dec 14, 2018 9:00:00 AM | 3 minute read

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

Read More

Tags: Content Marketing, Social Media Marketing

What SEO Rankings Mean for Your Senior Living Community

Posted by Loreal Hiscock on Dec 7, 2018 9:00:00 AM | 3 minute read

For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.

Read More

Tags: Senior Living, Inbound Marketing, Search Engine Optimization

Lead Nurturing: Turning Leads into Community Move-ins

Posted by Loreal Hiscock on Nov 9, 2018 9:00:00 AM | 4 minute read

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

Read More

Tags: Inbound Marketing, Lead Nurturing

Grow Your Digital Strategy

Expand your knowledge of agency news. Build your community. The Markentum Blog is what is growing on. Read newsworthy, agency advice within each post. Subscribe to stay connected to internet marketing with momentum.

Subscribe to Email Updates

Recent Posts