WHAT'S GROWING ON

For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

Simply put, content marketing is the practice of creating and sharing valuable content to attract, educate and engage your online audience. Whether it’s through your company website, social media accounts or other efforts, you want to provide your audience with information and content that they want or need.