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Loreal Hiscock

Loreal Hiscock

Recent Posts

Take Advantage of Senior Living Website Development Services in 2022

Posted by Loreal Hiscock on Jan 11, 2022 9:00:00 AM | 3 minute read

Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.

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Tags: Web Design & Development

How Pinterest Can Benefit Your SEO & Digital Marketing

Posted by Loreal Hiscock on Dec 14, 2021 9:00:00 AM | 4 minute read

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

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Tags: Social Media Marketing, Search Engine Optimization

No More Third-Party Cookies: What You Need to Know for 2022

Posted by Loreal Hiscock on Oct 26, 2021 9:00:00 AM | 4 minute read

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

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Tags: Data-Driven Marketing, Paid Advertising

3 Ways to Use Social Media to Boost Your SEO

Posted by Loreal Hiscock on Oct 12, 2021 9:00:00 AM | 4 minute read

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

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Tags: Social Media Marketing, Search Engine Optimization

Understanding Backlinking and How It Impacts Your SEO

Posted by Loreal Hiscock on Sep 7, 2021 9:00:00 AM | 4 minute read

A robust SEO strategy is a combination of multiple efforts. Gone are the days of stuffing a keyword onto a landing page. Instead, SEO in 2021 is about the user experience and the value your website brings to users.

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Tags: Search Engine Optimization

Enhancing Brand Reputation: Creating Your Own Positive Media

Posted by Loreal Hiscock on May 18, 2021 9:00:00 AM | 3 minute read

Many people tend to attach greater weight to negative experiences. As a business, you have likely seen this many times. A user could read multiple positive reviews about your business, but one negative review may turn them away.

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Tags: Reputation Management

Core Web Vitals: What You Need to Know

Posted by Loreal Hiscock on Apr 20, 2021 9:00:00 AM | 4 minute read

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

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Tags: Web Design & Development, Search Engine Optimization

How Sales and Marketing Alignment Can Increase Revenue

Posted by Loreal Hiscock on Apr 6, 2021 9:00:00 AM | 4 minute read

We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.

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Tags: Lead Generation, Senior Living

Using Video Marketing to Enhance SEO Efforts

Posted by Loreal Hiscock on Mar 2, 2021 9:00:00 AM | 4 minute read

Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”

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Tags: Video & Photography, Search Engine Optimization

3 Reasons Why Online Reputation Management Matters

Posted by Loreal Hiscock on Feb 9, 2021 9:00:00 AM | 4 minute read

As a brand, you control what you say about your company, but you can’t always control what others say about you. Whether it’s a customer or an employee, users are taking to the online community to share their thoughts and experiences regarding companies, brands, and products.

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Tags: Reputation Management