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Loreal Hiscock

Recent Posts

Simplify Your Efforts with Marketing Automation

Posted by Loreal Hiscock on Jun 7, 2019 9:00:00 AM

A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.

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Tags: Inbound Marketing, Email Marketing

The Power of Call-To-Actions in Your Marketing Strategy

Posted by Loreal Hiscock on Mar 15, 2019 9:00:00 AM

A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal? 

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Tags: Lead Generation, Inbound Marketing

Why Your Senior Living Community Needs Email Marketing

Posted by Loreal Hiscock on Feb 1, 2019 9:00:00 AM

Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”

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Tags: Inbound Marketing, Email Marketing

Lead Management: Benefits of Using a CRM System

Posted by Loreal Hiscock on Jan 25, 2019 9:00:00 AM

Managing your senior living contact list can be a demanding task, but a CRM system can provide the necessary assistance. CRM may mean “Customer-Relationship Management”, but these programs are for every lead, customer, or contact that interacts with your senior living community. Whatever lifecycle status a contact is, these programs allow you to fully manage, engage, and communicate with your audience.­

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Tags: Inbound Marketing, Lead Nurturing

Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Dec 14, 2018 9:00:00 AM

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

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Tags: Content Marketing, Social Media Marketing

What SEO Rankings Mean for Your Senior Living Community

Posted by Loreal Hiscock on Dec 7, 2018 9:00:00 AM

For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.

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Tags: Senior Living, Inbound Marketing, Search Engine Optimization

Lead Nurturing: Turning Leads into Community Move-ins

Posted by Loreal Hiscock on Nov 9, 2018 9:00:00 AM

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

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Tags: Inbound Marketing, Lead Nurturing

Creating a Content Marketing Strategy

Posted by Loreal Hiscock on Oct 26, 2018 9:00:00 AM

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

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Tags: Lead Generation, Content Marketing

SEO and Your Senior Living Website

Posted by Loreal Hiscock on Sep 7, 2018 9:00:00 AM

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

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Tags: Lead Generation, Web Development, Search Engine Optimization

What is Content Marketing?

Posted by Loreal Hiscock on Jul 6, 2018 9:00:00 AM

Simply put, content marketing is the practice of creating and sharing valuable content to attract, educate and engage your online audience. Whether it’s through your company website, social media accounts or other efforts, you want to provide your audience with information and content that they want or need.

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Tags: Content Marketing

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