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Markentum Team

Markentum Team

Recent Posts

Markentum Monday: March 2022

Posted by Markentum Team on Mar 7, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what documentaries we're watching, what events we're attending, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Markentum Monday: February 2022

Posted by Markentum Team on Feb 7, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books our team is reading, what documentaries we're watching, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Markentum Monday: January 2022

Posted by Markentum Team on Jan 3, 2022 8:30:00 AM | 4 minute read

Once a month, Markentum Monday highlights what our team is using, what quotes are inspiring us, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Moving Forward & Combatting Staffing Shortages with Integrated Marketing Solutions

Posted by Markentum Team on Nov 30, 2021 9:00:00 AM | 4 minute read

The global economy’s labor crisis is something that the senior housing industry knows all too well. Senior living communities have been struggling with high employee turnover rates long before the pandemic and unfortunately, COVID-19 made matters worse. “According to the Bureau of Labor Statistics, nursing homes and residential care facilities lost nearly 13% or 380,000 workers between February and July 2020 (seniorlivingnews.com).”

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Tags: Senior Living, Integrated Marketing

5 Recommended Video Platforms for Senior Living

Posted by Markentum Team on Sep 21, 2021 9:00:00 AM | 9 minute read

Video can be a big component of your marketing efforts. It will give potential residents a view into your senior living community, and let them get to know your team before they show up. But video can have downsides for your web experience if you’re not thoughtful about where you host it.

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Tags: Web Design & Development, Video & Photography

5 Tips for Enhancing Your Instagram Strategy

Posted by Markentum Team on Aug 31, 2021 9:00:00 AM | 4 minute read

Instagram started as a simple photo-sharing platform but quickly rose to become the most influential app of the current generation. With over 500 million users per day, Instagram is the fourth most used social media platform globally, only behind Facebook, YouTube, and WhatsApp, all of which have a significant international presence. 

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Tags: Social Media Marketing

How Markentum Enhances Speed for WordPress Sites

Posted by Markentum Team on Jun 15, 2021 9:00:00 AM | 4 minute read

While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.

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Tags: Web Design & Development, Search Engine Optimization

REVIEW: Q1 2021 Senior Housing Occupancy

Posted by Markentum Team on May 25, 2021 9:00:00 AM | 3 minute read

The numbers are in, and they are not good. According to data from NIC Map senior living occupancy in Q1 2021 was the lowest it has ever been - 78.8%.

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Tags: Lead Generation, Senior Living

What is Digital PR, and How Can It Help Your Business?

Posted by Markentum Team on May 4, 2021 9:00:00 AM | 3 minute read

Now, more than ever, digital evolution is inevitable. According to statista.com, there are 4.66 billion active internet users worldwide, 59.5% of the global population, as of January 2021.

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Tags: Reputation Management

Are You Taking Your Social Media Marketing Seriously?

Posted by Markentum Team on Mar 9, 2021 9:00:00 AM | 9 minute read

Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.

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Tags: Senior Living, Social Media Marketing, Paid Advertising