WHAT'S GROWING ON

We shop online, chat online, and surf online. The audience that you want to reach, I'm pretty sure, is online. So how do we reach them? There are many excellent tools we can use, and the sledgehammer is digital media.

As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.

Imagine only experiencing the Super Bowl as still photos. Admittedly, we would be more excited about the snacks (some already are) if the game wasn’t engaging us through, edge of your seat, play-by-play, fast and slow-motion video.

When thinking about a digital marketing strategy to promote your senior living community, you may think that an in-house marketing team is the answer. However, they may not always have the time or resources to execute effective results.

At Markentum, websites are a vital part of the digital marketing process for our senior living partners. Its where visitors from all of your digital marketing and advertising efforts go to learn more about your company, research your services, and make a buying decision. For this reason, it should be one of the most essential investments your business makes.

If you’re reading this, it likely means you want to be inspired. You are always looking for new ways to spark creativity. Maybe you are experiencing a creative block, or perhaps you’re just seeking some practices to stay inspired. Everyone has their own ways of staying inspired, but here are a few ways to add to your arsenal for creative fire starting. [Proceed with caution, because fire can be hard to put out!]

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

As technology advances, current and aspiring web designers and developers are responsible for protecting the world wide web. This is an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another, commonly known as the web (www).

When people think of online searches, they inevitably think of Google. The company has made such a name for itself over the years that its name has now become a verb. Curious about something? Google it. With a reputation that grand, the company certainly has some high standards of living up to the modern world.

WordPress is one of the most popular website content management platforms in use today. However, due to its popularity, it makes WordPress websites subject to repeated attacks from malware, hackers, and other security breaches. Senior living websites built on a WordPress platform cannot be left “as is” once developed; they will require continuous software updates and maintenance to help prevent or minimize security exposure.