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Matt Grant

Recent Posts

Is A/B Testing for You? A Senior Living Digital Marketing Best Practice

Posted by Matt Grant on Nov 1, 2023 7:00:00 AM | 2 minute read

Ever wonder if one headline might grab a reader’s attention more than another? Or if your prospects might respond better to an offer for free parking or a meal discount? Whether you have a comprehensive marketing strategy or are planning a quick sales offer, you can implement A/B testing yourself. 

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Tags: Senior Living, Data-Driven Marketing, marketing strategy, Digital Marketing, A/B Testing

5 Simple Ways to Align Your Marketing & Sales Strategies

Posted by Matt Grant on Jul 21, 2023 7:00:00 AM | 2 minute read

Generating sales qualified leads is hard. Here are 5 ways to produce leads your organization can execute!

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Tags: Lead Generation, Content Marketing, Email Marketing, Sales Qualifies Leads

Generate More Leads with Digital Advertising

Posted by Matt Grant on Jun 22, 2023 9:00:00 AM | 2 minute read

Digital advertising is a versatile tool in senior living’s marketing toolkit. Used appropriately, digital ads can drive awareness, build audiences, and generate quality leads by driving interested prospects to your community. 

Here are the top 6 paid digital ad strategies in senior living marketing today: 

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Tags: Lead Generation, Paid Advertising