2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.
Paid advertising services are beneficial to any business, including senior living. Allocating resources toward digital advertising efforts allows you to bring in qualified leads to your growing community. Of course, your community can run its own paid advertising services, but there are also significant benefits to hiring experts.
Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.
The Traffic & Conversion Summit (T&C) describes itself as “The Premier Gathering of Digital Marketers on Planet Earth!” This conference is built entirely around digital marketing - addressing issues in the industry and offering insight into what’s working now.