If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.
Rachelle Ransom
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Recent Posts
Introducing Facebook’s New Page Experience
Tags: Social Media Marketing
Content Marketing for Senior Living Doesn't Have to be Boring
Content marketing is essential in any industry, for any business. It helps drive traffic, gain new leads or customers, and build authority for your brand.
Tags: Senior Living, Content Marketing
Digital Marketing: Targeting Senior Living Prospects More Effectively
While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.
Tags: Lead Generation, Senior Living
Using Content Marketing to be a Resource for Your Senior Living Audience
When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.
Tags: Content Marketing
Google Business Profile: New Name, New Opportunities
Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update.
Digital Marketing Trends 2022: What to Expect
The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?
Email Marketing 101: Subject Lines vs. Body Content
Email marketing is a great way to keep in touch and maintain a relationship with your senior living audience. In fact, “74% of Baby Boomers think email is the most personal channel to communicate with brands.”
Tags: Email Marketing
How to Generate More Positive Reviews for Your Community
You are proud of your senior living community, the care it provides, and the amenities it offers. You have a great website and an engaging social media presence that showcase your brand, but how do you get to the next level? How do you go one step further in building trust and a good reputation for your community?
Breast Cancer Awareness Month: Show Your Support This October
According to the American Cancer Society, “breast cancer is the most common cancer in American women, except for skin cancers. The average risk of a woman in the United States developing breast cancer sometime in her life is about 13%.” This is equivalent to a one in eight chance.
Tags: Community Involvement
6 Common Content Marketing Questions + Answers
We have all heard that "Content is King (or Queen!)," but what does that mean? It means that your brand's content is what helps users see the value of your services. Without quality content, your audience will have a harder time engaging and building trust with your brand.
Tags: Senior Living, Content Marketing