WHAT'S GROWING ON

In the ever-evolving digital marketing landscape, strategies and tactics constantly shift to meet the changing demands of consumers. Amidst this dynamic environment, email marketing has managed to retain its prominence as a powerful tool for engagement and conversion. However, within the realm of email marketing, lead nurturing stands out as a cornerstone practice that holds immense importance. 

Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.

Senior living communities, yours included, are full of heroes. Both residents and caregivers go above and beyond to make a positive impact on the lives of those around them. These heroes serve as powerful ambassadors for the communities they live and work in when you use their stories to showcase the value of senior living and the positive impact it has on their lives.

If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.

Content marketing is essential in any industry, for any business. It helps drive traffic, gain new leads or customers, and build authority for your brand.

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.

Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update. 

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

Email marketing is a great way to keep in touch and maintain a relationship with your senior living audience. In fact, “74% of Baby Boomers think email is the most personal channel to communicate with brands.”