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Rachelle Ransom

Rachelle Ransom

Recent Posts

Why Lead Nurturing is Crucial for Successful Email Marketing

Posted by Rachelle Ransom on Aug 29, 2023 7:00:00 AM | 3 minute read

In the ever-evolving digital marketing landscape, strategies and tactics constantly shift to meet the changing demands of consumers. Amidst this dynamic environment, email marketing has managed to retain its prominence as a powerful tool for engagement and conversion. However, within the realm of email marketing, lead nurturing stands out as a cornerstone practice that holds immense importance. 

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Tags: Lead Nurturing, Email Marketing

Blogs and SEO: Why They’re Key to Your Senior Living Marketing Strategy

Posted by Rachelle Ransom on Mar 22, 2023 9:00:00 AM | 3 minute read

Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.

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Tags: Content Marketing, Search Engine Optimization

Your Community Value Comes to Life When You Showcase Your Heroes

Posted by Rachelle Ransom on Mar 1, 2023 9:00:00 AM | 3 minute read

Senior living communities, yours included, are full of heroes. Both residents and caregivers go above and beyond to make a positive impact on the lives of those around them. These heroes serve as powerful ambassadors for the communities they live and work in when you use their stories to showcase the value of senior living and the positive impact it has on their lives.

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Introducing Facebook’s New Page Experience

Posted by Rachelle Ransom on Nov 29, 2022 9:30:00 AM | 4 minute read

If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.

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Tags: Social Media Marketing

Content Marketing for Senior Living Doesn't Have to be Boring

Posted by Rachelle Ransom on Nov 15, 2022 9:00:00 AM | 3 minute read

Content marketing is essential in any industry, for any business. It helps drive traffic, gain new leads or customers, and build authority for your brand.

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Tags: Senior Living, Content Marketing

Digital Marketing: Targeting Senior Living Prospects More Effectively

Posted by Rachelle Ransom on May 17, 2022 9:00:00 AM | 4 minute read

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

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Tags: Lead Generation, Senior Living

Using Content Marketing to be a Resource for Your Senior Living Audience

Posted by Rachelle Ransom on Mar 22, 2022 9:00:00 AM | 5 minute read

When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.

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Tags: Content Marketing

Google Business Profile: New Name, New Opportunities

Posted by Rachelle Ransom on Feb 8, 2022 9:00:00 AM | 5 minute read

Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update. 

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Tags: Search Engine Optimization, Reputation Management

Digital Marketing Trends 2022: What to Expect

Posted by Rachelle Ransom on Jan 4, 2022 9:00:00 AM | 4 minute read

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

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Tags: Data-Driven Marketing, Integrated Marketing

Email Marketing 101: Subject Lines vs. Body Content

Posted by Rachelle Ransom on Dec 21, 2021 9:00:00 AM | 4 minute read

Email marketing is a great way to keep in touch and maintain a relationship with your senior living audience. In fact, “74% of Baby Boomers think email is the most personal channel to communicate with brands.”

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Tags: Email Marketing