WHAT'S GROWING ON

Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.

Whether you are an experienced marketer or are just beginning your marketing efforts, you likely have marketing objectives that you want to reach (and hopefully, exceed!). One of best ways to approach these goals is by creating a comprehensive marketing strategy.

We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?

Put yourself in the mind of an adult child beginning his or her search for a senior living community for their parent. You scroll through websites, community after community, taking note of a few and dismissing the others. What causes those few communities to stand out?