Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”
SEO scams typically target small businesses that have little knowledge about search engine optimization and can be easily swayed with the promise of quick results and increased website traffic, but big corporations can also fall victim. A few years back, J.C. Penney fell prey to one of these SEO “strategies” that resulted in a negative hit to their revenue and pushed the company back multiple pages in online search results!
While Markentum is a digital marketing agency that offers SEO services, you may ask yourself, “How am I supposed to know when I’m dealing with a reputable agency versus a scam?” Here are a few red flags to look for to avoid search engine optimization scams!
Guaranteed Rankings on Page One 🚩
While a strong, well thought out and executed SEO strategy will typically result in positive results and improved rankings, there is no guarantee with SEO. In today’s digital market, so many factors alter search results, that it’s almost impossible for a marketing agency to guarantee rankings to their customers. With previous searches, location, and device used all impacting the search results a user is delivered, you can see why it’s deceptive for a company to promise a specific page rank.
When SEO first started to grow, the main goal was always to rank number one when it came to users searching for your businesses name. While ranking high for specific keywords is beneficial, it should not be your primary focus.
The average click-through rate for first position on a Google search query is 19.30%, and the click-through rate for second position is almost half at 10.57%. (Source: Internet Marketing Ninjas)
The SEO and inbound marketing approach we take at Markentum is to create and implement high-quality content that targets your senior living audience. Whether you’re ranked number one or number ten, our primary focus is to deliver high-quality, qualified leads.
“We have a partnership with Google.” 🚩
This statement might seem too good to be true – and that’s because it is. Many SEO scammers will claim that they have built a partnership with Google and know insider information regarding their algorithm, which will significantly improve your senior living companies’ rankings. False! Within Google itself, there are employees who don’t even have all the details regarding the algorithm, so this information is surely not being shared with outside parties. A professional and honest SEO expert knows there is no secret sauce when it comes to SEO.
How to Find SEO Success 🏆
Do your research! Not just into search engine optimization practices, but into any company that is contacting you regarding your search engine marketing efforts. Ask questions, connect with referrals, and when you’re ready to enter a working partnership with a company or SEO professional, remember that long-term SEO results will take time.
In addition, your new SEO team will need you and your company to provide information and feedback to better adapt their approach. You play a key role in finding SEO success for your senior living community!
Through SEO techniques implemented during website development, content and blog writing, and social media profile optimization, Markentum strives to increase your senior living community’s website visibility. Contact our team of experts for a free evaluation!