Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.
According to HubSpot, “56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment.”
Let’s take a look at the value of blogs.
Increase Website Traffic
Blogging increases your website traffic, and more traffic means more leads. By publishing high-quality blog posts regularly, you improve your website's search engine rankings and attract more visitors to your site. This increased traffic also leads to more engagement, shares, and backlinks and further improves your SEO.
More is not necessarily better; you need a consistent level of blogs to keep the search engines crawling and indexing your site frequently.
Boost Your Search Engine Rankings
Blogs are an effective way to boost your search engine rankings. Search engines like Google and Bing prioritize fresh, high-quality content. Regularly publishing blog posts on your website helps you achieve this.
Additionally, blogs give you an opportunity to use long-tail keywords, which are more specific and less competitive than short-tail keywords. Using long-tail keywords in your blog posts can help you rank for more specific searches and attract more targeted traffic.
For example, if you are writing a blog on the benefits of exercise for seniors, a long-tail keyword phrase that you could implement into your blog could be “benefits of exercise for older adults.”
Establish Yourself as an Authority
Blogging helps you establish your authority in the senior living industry. By regularly publishing high-quality blog posts on similar topics, you showcase your expertise, share your insights, and provide valuable information to your readers. This builds trust and credibility with your audience and leads to more engagement, shares, and backlinks. This also shows search engines (and your readers) that you are an expert in your field, which helps improve rankings.
Provide Content for Social Media
Blogs are a great tool for creating content that can be repurposed and served in a steady social media stream. We all know that content is king, so creating enough content to keep your audience coming back to your brand is key to building trust.
By sharing your blog posts on social media, you attract more visitors to your website, increase engagement, and improve your SEO. Additionally, social media helps you reach a wider audience and increase brand awareness.
Backlinks, links from other websites that point to your own website, help raise your domain authority on a topic. Domain authority is a search engine ranking score that estimates how well a website will rank in the search engine results pages (SERPs) relative to competitors. The lower your score, the less likely you are to rank in the search engines.
Backlinks are an important factor in search engine rankings, and blogs help generate more of them. By publishing informative blog posts on various topics, you attract other websites to link to your content, which helps improve your domain authority and search engine rankings.
A great example of this is if you have a blog post about common symptoms of dementia and a website for a neurologist’s office in your area links to the post. This shows search engines that you know what you are talking about since an expert in the field of neurology is linking to your content.
Blogging encourages audience engagement. By providing valuable content, asking questions, and encouraging comments, you can create a community of engaged readers who are more likely to share your content and provide backlinks. Additionally, engagement improves your search engine rankings by signaling to search engines that your content is relevant and valuable.
Provide Opportunities for Internal Linking
Internal linking, links to other pages on your website from within your blog posts, helps search engines understand the structure of your website and how your pages are related. Internal linking can also keep visitors on your website longer, which reduces your bounce rate and improves your search engine rankings.
Blogs and SEO go hand in hand. By regularly publishing high-quality blog posts, you can improve your SEO and attract more visitors to your website. It is important to note that creating a successful blog takes time, effort, and a well-thought-out senior living marketing content strategy.
This is something that we can help you achieve at Markentum. Contact us to request your free evaluation today!