We have all heard that "Content is King (or Queen!)," but what does that mean? It means that your brand's content is what helps users see the value of your services. Without quality content, your audience will have a harder time engaging and building trust with your brand.
Even though content marketing is so important, many individuals do not know how to create quality content or what content marketing entails. This is where we come in. As a digital marketing agency focused on senior living, Markentum is answering the most commonly asked questions about content marketing.
1. What is Content Marketing?
The Content Marketing Institute defines content marketing as "…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action."
This can be time-consuming but creating high-quality content for your marketing strategy is highly beneficial for your brand. Producing and maintaining content for each of our partners' platforms is what we love to do, and it allows busy senior living administrators and operators to take this responsibility off their plates.
2. What Types of Businesses Can Content Marketing Help?
Content marketing is beneficial for every industry and business type. With a good, strategic content marketing plan, companies can meet their goals, build their audience, and increase awareness of their products or services.
3. How Can Content Marketing Benefit MY Senior Living Community?
From building brand awareness to positioning your senior living community as an authority figure in the industry, the quality of your content can make all the difference.
HubSpot points out that a good content marketing strategy includes staying consistent with your content. By staying consistent, content marketing can generate more qualified leads and improve conversions. Additionally, consistency increases your visibility on the platforms you post your content.
4. How Much Does Content Marketing Cost?
This question is a little more complicated to answer. Each digital marketing agency has its own prices, and the cost will depend on what services or packages you decide on.
Reach out to a member of our team to learn more about our services and how we can help you improve your current marketing efforts.
5. What Kinds of Results Can You Expect to See?
Content marketing is a long-term strategy rather than a quick solution. Each brand has different goals and needs. Your results will depend on what you are trying to accomplish.
When we create a strategy for our partners, we focus on coming up with a data-driven plan that looks back on previous efforts and goals and what each company is trying to accomplish now. The results your senior living community receives depends on these needs.
Over time, however, your company should see one or more of the following:
- Increased brand awareness
- More engagement with your content
- Improved search visibility
- More brand authority
- Better lead generation and nurturing
- Return on investment
6. How is Content Marketing Different from SEO?
While these two services may seem similar, they have different purposes.
Content marketing is a broad strategy that targets your audience through the different channels that you post content. SEO, on the other hand, is about making your content visible across these channels.
Combining content marketing with SEO efforts is the most effective way to increase your visibility and brand authority all at the same time.
Content marketing can be time-consuming, but it is well worth the effort. Our senior living partners entrust us with creating consistent, high-quality content for the communities to reach their marketing goals to save time and energy. Contact a member of our team today!