If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.
Our team at Markentum offers marketing for senior living communities, and we do our best to stay on top of the latest trends in the industry. We want to help you make the most of this update, so we share everything you need to know about Facebook’s new page experience.
What is the New Page Experience?
Before diving into what this update entails, we thought it would be best to explain exactly what the new page experience is. According to Meta, “the new page experience is a way for you to manage your professional presence on Facebook. It can help you build your brand or business, grow your audience and connect with followers.”
The new page experience has been active since October 2020, but as of right now, this update is only being rolled out to a specific category of pages. Essentially, only professional and business pages are being affected.
Facebook shared an overview of which pages can switch to the new page experience. To view the complete list, visit their New Pages Experience API Overview page.
A New Layout
With the new page experience, your business page will get a refreshed layout complete with a redesigned and simplified interface.
With a much more intuitive design, the new page experience’s layout is similar to that of personal profiles. This will help you navigate your page more easily since you are likely more familiar with where everything is on a personal Facebook profile. For example, page notifications and messages are now located at the top of the page.
However, one drawback to this new layout is the limit on the bio length. In the classic page version, users had a 255-character limit for their bio. In the new page experience, though, this limit has been shortened to only 101 characters.
If your page has been updated to the new page experience, make sure to update your bio to optimize it and ensure it’s the appropriate length.
Manage Page and Profile Separately
One of the significant updates for the new page experience is that you now have to manage your page and personal profile separately. In the classic page version, once logged into your personal profile, you opened and managed your page from your account.
The new page experience now requires you to switch “profiles” to be able to manage your page. While this may seem like an extra step, Facebook has made it simple to switch between your page and profile. Additionally, this will help avoid confusion when interacting with your audience, ensuring that you are interacting as your community or business page and not as yourself or personal profile.
New Page Feeds
Introducing page feeds! Until now, only personal profiles had news feeds, but the new page experience enables pages to have their own dedicated feed separate from the personal feed.
According to Meta, this means “seamless interactions with other public figures, brands, and people via access to Feed: Follow other public figures, brands, and partners to create a Feed with topics that matter to you. Stay up to date and connect with people and content on your new Page Feed.”
One important note is that whatever you like, comment, or follow as your page will also be visible to other page admins.
Changes to Page Roles
In the classic page version, you could assign very specific roles to individuals on your page, including admins, moderators, editors, and more.
In the new page experience, there are only two main roles: Facebook access and task access. Within these roles, however, there are more levels of access that you can assign to users.
Individuals with Facebook access can be granted either full or partial control, having essentially all the rights of an admin and the ability to manage the page from Facebook. If you give a user with task access, they have more limited access. They will have to manage the page from Facebook management tools such as Meta Business Suite, Ads Manager, Creator Studio, or Business Manager.
At Markentum, we strive to stay on top of the latest trends that affect marketing for senior living to help optimize our partners’ presence on social media and develop their brands. If you would like to learn more about our services and how we can help you grow your audience, reach out to us for a free evaluation!