Digital marketing agencies like Markentum are known for their expertise in online marketing trends, best practices, and strategies. It can be tedious, time-consuming, and probably something you’d like to leave to a team of experts to handle alone. However, one of the best ways to get the most out of your digital marketing agency is to be involved!
We don’t mean everyday involvement with tasks, ongoing maintenance, and evaluation; that is what we are here to do! But we want feedback directly from the source [you] on the quality of leads, what questions prospective customers are asking, and what initiatives and goals you have.
1. Communication is Key
Goals… let’s talk goals real quick. It’s so important to share your goals with your agency to have success! It’s also important to have realistic and SMART goals in place so that the digital marketing team has a defined benchmark to measure success. When this information is provided, the agency can refine its services to your specific needs and provide the best outcome for both parties.
It’s best to establish the most accessible and efficient way of communication early in the relationship, to make involvement easy. Whether that is a phone call, email or texting, determine that out early on and be comfortable utilizing that method. Strong communication leads to a great partnership of honesty, trust, and transparency.
2. Utilize What’s Available to You
Another way to get the most out of your partnership with a digital marketing agency is by using the tools and programs available to you. For example, Markentum encourages utilizing a marketing automation platform such as HubSpot (recommended), SharpSpring, or Enquire to be in place if we are brought on to do email marketing and lead nurturing.
These platforms are user-friendly and should be used by the agency on the marketing side and the partner/client on the sales side. They provide a wealth of knowledge, resources, and organization for the partner and help the digital marketing agency recognize and analyze data when prospect information is consistently entered and updated. This, in turn again, helps refine the services and strategy being implemented.
Unfortunately, if the client doesn’t properly use the platform, the agency can’t close the loop from prospect to customer conversion, making it challenging to fully understand what strategies are working and what needs to be adjusted. Marketing automation platforms are just one type of tool that may be available to you. Be sure to ask your digital marketing agency and understand what tools you should be taking advantage of!
3. Have Trust
An essential fact of digital marketing is that it is constantly changing and evolving, and it happens fast. Day after day, Google and Facebook updates happen, new policies and methods come into the picture, algorithms improve, and so forth. Many advertising approaches people are most familiar with no longer work or are not enough to get maximum results.
Digital marketing agencies worldwide, representing all different industries and company types, are challenged to think outside the box and find new innovative ways to produce results utilizing new strategies and technologies.
“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”
As the client, to get the most benefit of working with a digital marketing agency, it is vital to be open to new opportunities. And by “opportunities,” I mean ones that have been thought out and researched, not just throwing spaghetti on a wall to see if it sticks. Exploring new digital marketing tactics will help your brand stay competitive in today’s digital world.
Every strategy isn’t going to knock it out of the park, and that’s okay. When it doesn’t work, it’s important to review why it didn’t work, continue evaluating other digital marketing trends and technologies and try again. When the correct technique(s) are found, your company is sure to reap the benefits, and your digital marketing agency should continue innovating ideas to stay ahead of the consistent evolution!
Markentum is a digital marketing agency focused on senior living, and we strive to create strong relationships with our partners. To learn more about our services and how we can help your brand, we invite you to contact us for a free evaluation.