DAYTONA BEACH, FL—December 8, 2022—Markentum, the digital marketing agency that helps the senior living industry gain marketing momentum, announced the appointment of Kim Rosengren as Chief Executive Officer. Bringing an extensive marketing background in healthcare and senior living to the company, Rosengren will lead the company and its clients into a new era of performance marketing that integrates traditional and new digital strategies that reach prospective residents, family members, existing and future employees and even the community at large where they are.
“Digital platforms have truly expanded the scope of marketing,” said Markentum Chairman of the Board, Brian Dawson. “Operators need a marketing partner who understands how to build brands and how to use newer, proven strategies to build momentum. With experience across healthcare and senior living, software, and services, Kim will lead Markentum and the senior living industry into a new era of performance marketing.”
Rosengren joins Markentum from senior living technology leader Sentrics where she was the Chief Marketing Officer and led the company’s product and marketing initiatives, including the launch of four platform solutions, a single integrated brand with national recognition, and a consolidated GoToMarket strategy across four individual product divisions. Prior to Sentrics, Rosengren led marketing for the North American healthcare division of Atos and held leadership roles with Aldera, Matrix Medical Network, Audax Health (now Rally Health), and TriZetto.
“Marketing strategies and tactics in senior living are changing fast,” said Kim Rosengren, Markentum Chief Executive Officer. “We can create marketing momentum in days and measure performance just as quickly. My vision for Markentum is to integrate proven strategies with newer digital tactics to help operators expand their reach and impact so they can attract new team members more easily, put family members at ease and even help future residents ‘see’ themselves living in a community more easily. When we create the right marketing momentum, the ultimate impact will be higher staffing and increased census for operators and more satisfied residents.”
Markentum is a digital marketing agency focused on creating performance-based marketing momentum. It leverages a deep understanding of the habits of online consumers and then uses the preferred on- and off-line media each audience prefers to attract, stay connected to and drive action.
Markentum, digital marketing with momentum, provides the senior housing sector with integrated and digital marketing services from web design, SEO, SEM, paid advertising, social media and video marketing to branding and messaging, content development, email marketing, and call tracking and intelligence. www.GrowMarkentum.com.