Blog

Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

The Role of Artificial Intelligence in Senior Living Marketing

While artificial intelligence (AI) possesses the potential to revolutionize senior living marketing through enhanced customer experiences and operational efficiency, many operators remain on the sidelines, hesitant to tap into this dynamic resource due to a lack of AI knowledge or concerns about privacy and security.

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Reinforcing the Fabric of Your Team

In today’s professional life, where remote work and virtual connections are the norm, gathering in a single place feels novel and a bit old-fashioned. In our increasingly digital and distanced world, an in-person meeting feels like a luxury—superfluous, ineffective, or downright risky.

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Engaging Seniors Through the Power of Social Media Marketing

Hashtags, likes, and followers are the staples of our social interactions, and the myth that the senior demographic is impervious to the allure of social media is quickly losing ground.

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Is Your Brand Truly Alive?

Branding is much more than just a logo or a set of visual elements. It's an experience that should permeate every corner of your community.

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The Revolution of Senior Living Marketing is About to Begin: Enter AI

From predictive analytics to personalized content recommendations, AI-powered tools can transform how senior living communities drive growth.

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