How to Grow Your Senior Living Brand

Posted by Tighe O'Connor on Oct 12, 2018 9:00:00 AM

A brand is everything to a business. It's what can make a half-eaten apple represent creativity, rebelliousness, and beauty all at once. Or, turn a swoosh into feelings of dedication, hard work, and perseverance. It has nothing to do with the image (aka logo) itself. Nike's swoosh famously cost the company $35 and when they received it, remarked "I don't love it, but I think it will grow on me" and then quickly accepted it because of production deadlines. A brand is not a physical tagline, image, or product but a nebulous idea that only lives inside of someone's mind.

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Tags: Senior Living, Branding

The Importance of Brand Consistency in Social Media

Posted by Lexie Robles on Sep 28, 2018 9:00:00 AM

As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.

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Tags: Social Media Marketing, Branding

How-To Guide For Custom Photography

Posted by Tighe O'Connor on Aug 31, 2018 9:00:00 AM

 

Everyone understands that great photos are important in creating a beautiful and user friendly website. In fact, 37% of marketers say it is the most important form of content, only second to blogs coming in at 38% (read the report here).

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Tags: Branding, Video & Photography

Why First Impressions Matter

Posted by Valerie Stephen on Jun 8, 2018 9:00:00 AM

Most of us would like to be able to say that we don’t judge a book by its cover, but unfortunately, this is a lot easier said than done. This reaction derives from a natural instinct to make quick judgments on another creature - an essential safety precaution.

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Tags: Senior Living, Branding

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