<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

3 Reasons You Should Never Buy an Email List

Posted by Loreal Hiscock on Jan 10, 2020 9:00:00 AM | 4 minute read

The new year is here, and you may be considering an email marketing campaign to generate buzz around your senior living community. You have your current contact list to reach out to, but you want new email addresses – and you want them fast.

Read More

Tags: Branding, Email Marketing

Achieving a Tone of Voice for Your Senior Living Brand

Posted by Markentum Team on May 17, 2019 9:00:00 AM | 3 minute read

In today’s crowded, chaotic business world, it can be hard to make your  brand stand alone and demand digital attention. With thousands of other senior living communities to compete with, establishing a tone of voice for your brand is essential because it gives your company a unique personality.

Read More

Tags: Branding, Content Marketing

What Are The Elements You Need for Your Brand?

Posted by Tighe O'Connor on Mar 22, 2019 9:00:00 AM | 4 minute read

We have senior living partners come to us all the time looking for someone to build them a brand. One thing we often have to educate them on are all the elements that make up a brand. It’s so much more than just a logo. It is having a consistent image and message across multiple mediums. 

Read More

Tags: Senior Living, Branding

Importance of Customer Service in the Senior Living Industry

Posted by Markentum Team on Mar 1, 2019 9:00:00 AM | 5 minute read

The phrase, “The Customer Is Always Right” although cliché, is a statement that in today’s world of digital marketing, is extremely relevant. The truth is, even if the customer (or potential customer) is wrong, they have the ability (and power) to do great harm to your business.

Read More

Tags: Senior Living, Branding

How to Grow Your Senior Living Brand

Posted by Tighe O'Connor on Oct 12, 2018 9:00:00 AM | 4 minute read

A brand is everything to a business. It's what can make a half-eaten apple represent creativity, rebelliousness, and beauty all at once. Or, turn a swoosh into feelings of dedication, hard work, and perseverance. It has nothing to do with the image (aka logo) itself. Nike's swoosh famously cost the company $35 and when they received it, remarked "I don't love it, but I think it will grow on me" and then quickly accepted it because of production deadlines. A brand is not a physical tagline, image, or product but a nebulous idea that only lives inside of someone's mind.

Read More

Tags: Senior Living, Branding

The Importance of Brand Consistency in Social Media

Posted by Lexie Robles on Sep 28, 2018 9:00:00 AM | 5 minute read

As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.

Read More

Tags: Branding, Social Media Marketing

How-To Guide For Custom Photography

Posted by Tighe O'Connor on Aug 31, 2018 9:00:00 AM | 4 minute read


Everyone understands that great photos are important in creating a beautiful and user friendly website. In fact, 37% of marketers say it is the most important form of content, only second to blogs coming in at 38% (read the report here).

Read More

Tags: Branding, Video & Photography

Why First Impressions Matter

Posted by Markentum Team on Jun 8, 2018 9:00:00 AM | 6 minute read

Most of us would like to be able to say that we don’t judge a book by its cover, but unfortunately, this is a lot easier said than done. This reaction derives from a natural instinct to make quick judgments on another creature - an essential safety precaution.

Read More

Tags: Senior Living, Branding

Grow Your Digital Strategy

Expand your knowledge of agency news. Build your community. The Markentum Blog is what is growing on. Read newsworthy, agency advice within each post. Subscribe to stay connected to internet marketing with momentum.

Subscribe to Email Updates

Recent Posts