A brand is everything to a business. It's what can make a half-eaten apple represent creativity, rebelliousness, and beauty all at once. Or, turn a swoosh into feelings of dedication, hard work, and perseverance. It has nothing to do with the image (aka logo) itself. Nike's swoosh famously cost the company $35 and when they received it, remarked "I don't love it, but I think it will grow on me" and then quickly accepted it because of production deadlines. A brand is not a physical tagline, image, or product but a nebulous idea that only lives inside of someone's mind.
As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.
Everyone understands that great photos are important in creating a beautiful and user friendly website. In fact, 37% of marketers say it is the most important form of content, only second to blogs coming in at 38% (read the report here).
Most of us would like to be able to say that we don’t judge a book by its cover, but unfortunately, this is a lot easier said than done. This reaction derives from a natural instinct to make quick judgments on another creature - an essential safety precaution.