WHAT'S GROWING ON

Game rooms, libraries, on-site salons, restaurants and dining, arts and crafts studios - the list of amenities for your senior living community can go on and on. But, there’s one amenity that could set your community apart from the rest, and that’s a senior wellness program.

As a digital marketing agency, Markentum has designed and developed our share of websites, and our priority is always on performance and the user experience. Therefore, when considering adding a page to your website, you should ask, “what value does it bring to the user?” OR “what value does it add to your website?”

When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.

As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.

As the saying goes, out with the old and in with the new. But, that shouldn't be the case when it comes to your social media content! Although there is always room for new content on social media, sometimes it's not worth creating new content when you can repurpose content you know is working.

The idea of blogging is just over 20 years old, but in those 20 years, the nature of blogging has changed and transformed and is still changing to this day. When they first started, blogs were called “online diaries” and “personal pages” and were mainly used as places where people could document their thoughts and interests—what we now know as personal blogs.

We have all heard that "Content is King (or Queen!)," but what does that mean? It means that your brand's content is what helps users see the value of your services. Without quality content, your audience will have a harder time engaging and building trust with your brand.

Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.

2020 was the year nobody could have predicted. If anyone had “global pandemic shuts down the world and forever changes the way we live” on their 2020 prediction list, they should consider buying a lottery ticket. 

We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?