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Google’s BERT Update: Changing the Way Search Engines Think

Posted by Turner Kuell on Nov 1, 2019 9:00:00 AM | 5 minute read

When people think of online searches, they inevitably think of Google. The company has made such a name for itself over the years that its name has now become a verb. Curious about something? Google it. With a reputation that grand, the company certainly has some high standards of living up to the modern world.

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Tags: Content Marketing, Search Engine Optimization

4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

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Tags: Lead Generation, Data-Driven Marketing, Content Marketing

Achieving a Tone of Voice for Your Senior Living Brand

Posted by Turner Kuell on May 17, 2019 9:00:00 AM | 3 minute read

In today’s crowded, chaotic business world, it can be hard to make your  brand stand alone and demand digital attention. With thousands of other senior living communities to compete with, establishing a tone of voice for your brand is essential because it gives your company a unique personality.

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Tags: Branding, Content Marketing

Keywords & SEO:  Why It's Still Relevant for Your Senior Living Community

Posted by Emily Miller on Apr 5, 2019 9:00:00 AM | 2 minute read

The internet reaches more than half of the world’s population, making it one of the most important channels for reaching your audience. To reach your senior living audience effectively, it is essential to understand how to make your content readily available to them.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

4 Ways to Leverage Your Senior Living Community for Content

Posted by Turner Kuell on Feb 8, 2019 9:00:00 AM | 3 minute read

When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.

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Tags: Inbound Marketing, Content Marketing

Posting to Your Senior Living Social Media Accounts

Posted by Lexie Robles on Jan 18, 2019 9:00:00 AM | 5 minute read

Brand consistency is important for your social media accounts, but it is also important to understand what outside resources can help build your brand on social media. Users enjoy being "social" - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.

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Tags: Content Marketing, Social Media Marketing

Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Dec 14, 2018 9:00:00 AM | 3 minute read

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

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Tags: Content Marketing, Social Media Marketing

Creating a Content Marketing Strategy

Posted by Loreal Hiscock on Oct 26, 2018 9:00:00 AM | 4 minute read

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

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Tags: Lead Generation, Content Marketing

How to Be A Resource for Your Senior Living Audience

Posted by Valerie Stephen on Aug 10, 2018 9:00:00 AM | 5 minute read

Content for senior living provides information on communities, but what your audience deserves is a solution to their senior living needs. Being a resource for your senior living audience requires a strong content marketing strategy.

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Tags: Inbound Marketing, Content Marketing

What is Content Marketing?

Posted by Loreal Hiscock on Jul 6, 2018 9:00:00 AM | 5 minute read

Simply put, content marketing is the practice of creating and sharing valuable content to attract, educate and engage your online audience. Whether it’s through your company website, social media accounts or other efforts, you want to provide your audience with information and content that they want or need.

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Tags: Content Marketing

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