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6 Common Content Marketing Questions + Answers

Posted by Rachelle Ransom on Jun 8, 2021 9:00:00 AM | 4 minute read

We have all heard that "Content is King (or Queen!)," but what does that mean? It means that your brand's content is what helps users see the value of your services. Without quality content, your audience will have a harder time engaging and building trust with your brand.

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Tags: Senior Living, Content Marketing

Emotional Marketing 101: Connecting with Your Audience

Posted by Rachelle Ransom on Apr 13, 2021 9:00:00 AM | 5 minute read

Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.

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Tags: Senior Living, Content Marketing

4 Content Marketing Trends You Can Expect to See in 2021

Posted by Lauren Kaudelka on Feb 16, 2021 9:00:00 AM | 4 minute read

2020 was the year nobody could have predicted. If anyone had “global pandemic shuts down the world and forever changes the way we live” on their 2020 prediction list, they should consider buying a lottery ticket. 

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Tags: Content Marketing

How to Write Effective Website Copy

Posted by Rachelle Ransom on Dec 15, 2020 9:00:00 AM | 3 minute read

We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?

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Tags: Lead Generation, Content Marketing

Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Nov 10, 2020 9:00:00 AM | 3 minute read

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

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Tags: Content Marketing, Social Media Marketing, Fundamentals of Lead Generation

4 Types of Content for Your Senior Living Community

Posted by Lauren Kaudelka on Oct 6, 2020 9:00:00 AM | 6 minute read

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

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Tags: Lead Generation, Content Marketing, Fundamentals of Lead Generation

How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Sep 15, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

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Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation

The Evolving Language of the Senior Living Industry

Posted by Loreal Hiscock on Sep 8, 2020 9:00:00 AM | 4 minute read

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

How to Trust an Agency with Your Senior Living Voice

Posted by Megan Daigle on Jun 23, 2020 9:00:00 AM | 6 minute read

Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.

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Tags: Senior Living, Content Marketing

Copywriting in a Time of Crisis

Posted by Lauren Kaudelka on Jun 9, 2020 9:00:00 AM | 7 minute read

“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”

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Tags: Senior Living, Content Marketing