Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.
2020 was the year nobody could have predicted. If anyone had “global pandemic shuts down the world and forever changes the way we live” on their 2020 prediction list, they should consider buying a lottery ticket.
Tags: Content Marketing
We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?
With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.
As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).
From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.
As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.
Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.
“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”
An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.