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How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Sep 15, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

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Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation

The Evolving Language of the Senior Living Industry

Posted by Loreal Hiscock on Sep 8, 2020 9:00:00 AM | 4 minute read

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

4 Types of Content for Your Senior Living Community

Posted by Lauren Kaudelka on Jul 28, 2020 9:00:00 AM | 5 minute read

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

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Tags: Lead Generation, Content Marketing

How to Trust an Agency with Your Senior Living Voice

Posted by Megan Daigle on Jun 23, 2020 9:00:00 AM | 6 minute read

Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.

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Tags: Senior Living, Content Marketing

Copywriting in a Time of Crisis

Posted by Lauren Kaudelka on Jun 9, 2020 9:00:00 AM | 7 minute read

“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”

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Tags: Senior Living, Content Marketing

4 Key Elements of an Effective Website

Posted by Jalin Burton on May 19, 2020 9:00:00 AM | 4 minute read

An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.

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Tags: Web Development, Content Marketing, Search Engine Optimization, Design

Establishing Your Brand’s Voice Through Content Marketing

Posted by Rachelle Ransom on May 12, 2020 9:00:00 AM | 4 minute read

Put yourself in the mind of an adult child beginning his or her search for a senior living community for their parent. You scroll through websites, community after community, taking note of a few and dismissing the others. What causes those few communities to stand out?

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Tags: Content Marketing

4 Biggest Content Marketing Mistakes: Are You Making Them?

Posted by Loreal Hiscock on Nov 22, 2019 9:00:00 AM | 4 minute read

As 2020 approaches, businesses and brands are evaluating their year and strategizing how to make the new year bigger, better, and more successful. Whether its blog post creation, infographics, or video, content continues to be a driving force in marketing strategies to target audiences and generate leads.

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Tags: Content Marketing, Search Engine Optimization

Google’s BERT Update: Changing the Way Search Engines Think

Posted by Markentum Team on Nov 1, 2019 9:00:00 AM | 5 minute read

When people think of online searches, they inevitably think of Google. The company has made such a name for itself over the years that its name has now become a verb. Curious about something? Google it. With a reputation that grand, the company certainly has some high standards of living up to the modern world.

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Tags: Content Marketing, Search Engine Optimization

4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

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Tags: Lead Generation, Data-Driven Marketing, Content Marketing