Content marketing is essential for attracting and engaging with your target audience and can help you drive traffic, gain new leads, and build and retain brand authority for your business.
Generating sales qualified leads is hard. Here are 5 ways to produce leads your organization can execute!
I will be the first to admit that I underestimated not the value of search engine optimization (SEO), but the sheer volume of work it takes to improve a company’s rankings in the search engine results pages (or SERPs) that bring readers to a site.
Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:
- Is your brand consistent?
- Does your website score “10s” across key performance indicators?
- Are you truly leveraging SEO?
- Do your marketing programs leverage the same automation platform?
Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.
Content marketing is essential in any industry, for any business. It helps drive traffic, gain new leads or customers, and build authority for your brand.
Game rooms, libraries, on-site salons, restaurants and dining, arts and crafts studios - the list of amenities for your senior living community can go on and on. But, there’s one amenity that could set your community apart from the rest, and that’s a senior wellness program.
As a digital marketing agency, Markentum has designed and developed our share of websites, and our priority is always on performance and the user experience. Therefore, when considering adding a page to your website, you should ask, “what value does it bring to the user?” OR “what value does it add to your website?”
When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.
Tags: Content Marketing
As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.