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3 Reasons You Should Pay Attention to Your Digital Data

Posted by Markentum Team on Apr 12, 2019 9:00:00 AM | 4 minute read

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

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Tags: Data-Driven Marketing, Integrated Marketing

The Importance of Data-Driven Marketing Campaigns

Posted by Markentum Team on May 18, 2018 9:00:00 AM | 5 minute read

Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed. 

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Tags: Data-Driven Marketing