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3 Reasons You Should Pay Attention to Your Digital Data

Posted by Amber Wilcox on Apr 12, 2019 9:00:00 AM

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

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Tags: Inbound Marketing, Data-Driven Marketing

The Power of Call-To-Actions in Your Marketing Strategy

Posted by Loreal Hiscock on Mar 15, 2019 9:00:00 AM

A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal? 

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Tags: Lead Generation, Inbound Marketing

Why Niche Marketing Matters for Senior Living

Posted by Tighe O'Connor on Feb 22, 2019 9:00:00 AM

When running a senior living community, it is always smart to hire employees who have worked in the industry before. Having senior living experience gives an applicant a considerable step up because you already know they would understand the nuanced language of senior living, reduce the time needed to onboard your employees, and prevent embarrassing mistakes.

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Tags: Senior Living, Inbound Marketing

4 Wins with a Full-Service Marketing Agency

Posted by Chris Mohrman on Feb 15, 2019 9:00:00 AM

Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”  

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Tags: Senior Living, Inbound Marketing

4 Ways to Leverage Your Senior Living Community for Content

Posted by Turner Kuell on Feb 8, 2019 9:00:00 AM

When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.

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Tags: Inbound Marketing, Content Marketing

Why Your Senior Living Community Needs Email Marketing

Posted by Loreal Hiscock on Feb 1, 2019 9:00:00 AM

Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”

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Tags: Inbound Marketing, Email Marketing

Lead Management: Benefits of Using a CRM System

Posted by Loreal Hiscock on Jan 25, 2019 9:00:00 AM

Managing your senior living contact list can be a demanding task, but a CRM system can provide the necessary assistance. CRM may mean “Customer-Relationship Management”, but these programs are for every lead, customer, or contact that interacts with your senior living community. Whatever lifecycle status a contact is, these programs allow you to fully manage, engage, and communicate with your audience.­

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Tags: Inbound Marketing, Lead Nurturing

What SEO Rankings Mean for Your Senior Living Community

Posted by Loreal Hiscock on Dec 7, 2018 9:00:00 AM

For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.

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Tags: Senior Living, Inbound Marketing, Search Engine Optimization

Are You Failing at Your First Impression?

Posted by Tighe O'Connor on Nov 30, 2018 9:00:00 AM

The moment a family member walks through the door of your senior living community a friendly receptionist greets them. They can smell the fresh baked cookies laid out by the front door. On top of that, the tour is planned to a “T” and goes off without a hitch.

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Tags: Senior Living, Inbound Marketing

Understanding Marketing Terms: Part 2

Posted by Amber Wilcox on Nov 23, 2018 9:00:00 AM

It was during my time at The Walt Disney company that I began to understand the value of education in business. The thorough training provided by The Walt Disney company is something that I will forever carry along with me to future employers.

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Tags: Markentum, Inbound Marketing

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