As the world evolves, so does the business environment and the methods we use for handling our marketing. As more and more users turn to their smartphones for online interactions, mobile marketing is becoming a more popular and necessary form of marketing. If you look back thirty years ago, our means of advertising were very limited compared to that of today.
A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.
Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.
Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.
Although WordPress has a lot of great features built right in to make websites easily manageable, there is still a lot of desired functionality missing from the core.
In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.
A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal?
When running a senior living community, it is always smart to hire employees who have worked in the industry before. Having senior living experience gives an applicant a considerable step up because you already know they would understand the nuanced language of senior living, reduce the time needed to onboard your employees, and prevent embarrassing mistakes.
Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”
When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.