<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

What Is The Buyer’s Journey?

Posted by Lauren Kaudelka on Aug 25, 2020 9:00:00 AM | 5 minute read

Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.

Read More

Tags: Lead Generation, Inbound Marketing, Lead Nurturing

6 Things to Consider When Choosing a Digital Marketing Agency

Posted by Markentum Team on Jan 24, 2020 9:00:00 AM | 3 minute read

When thinking about a digital marketing strategy to promote your senior living community, you may think that an in-house marketing team is the answer. However, they may not always have the time or resources to execute effective results.

Read More

Tags: Inbound Marketing, Account Management

3 Top Marketing Trends for 2020

Posted by Hollee Kennedy on Jan 17, 2020 9:00:00 AM | 6 minute read

The evolution of marketing and technology over the years has been explosive and has no plans of slowing down. It was just a few years ago that social media started entering the marketing world, and today it is a basic fundamental practice to have a social media presence.

Read More

Tags: Inbound Marketing, Digital Media

3 Reasons Monthly Reporting is Essential to Your Senior Living Community’s Marketing Strategy

Posted by Markentum Team on Oct 4, 2019 9:00:00 AM | 4 minute read

Whether you’re selling cupcakes, running a hair salon, or operating a senior living community, being able to get a report of your marketing efforts is essential. At Markentum, we believe that monthly reports provide crucial information about past performance, current performance, and what your business should be doing in the future.

Read More

Tags: Markentum, Inbound Marketing, Data-Driven Marketing

How Your Senior Living Residents Can Help Your Marketing Efforts

Posted by Loreal Hiscock on Sep 13, 2019 9:00:00 AM | 3 minute read

The goal of your marketing efforts is to attract your target audience to your community. You create emails, blog articles, resources, graphics, and more to highlight your community’s amenities, services, and beautiful grounds. However, you may not realize that one of your strongest marketing assets are the residents that currently call your community home.

Read More

Tags: Lead Generation, Inbound Marketing

Markentum's Thoughts: Growing Our Commitment to Senior Living & Marketing

Posted by Chris Mohrman on Aug 16, 2019 9:00:00 AM | 3 minute read

Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.

Read More

Tags: Senior Living, Inbound Marketing, Markentum's Thoughts

Diving Deeper: Google Ads vs. Facebook Ads

Posted by Phil Vox on Jul 19, 2019 9:00:00 AM | 3 minute read

In a previous blog, Markentum shared some marketing basics when considering paid social (Facebook) versus paid search advertising. Before beginning with either, it’s important to understand how they work, and which platform would be the most beneficial for your message and your budget.

Read More

Tags: Inbound Marketing, Paid Advertising

4 Digital Marketing Mistakes: Are You Making Them?

Posted by Markentum Team on Jul 12, 2019 9:00:00 AM | 3 minute read

The age of digital marketing is upon us, and it is a lively one. If you are wondering, “how can my community benefit from digital marketing?”, you may be shocked to learn just how valuable it can be to the senior living industry!

Read More

Tags: Lead Generation, Inbound Marketing

Avoiding Search Engine Optimization Scams

Posted by Loreal Hiscock on Jul 5, 2019 9:00:00 AM | 3 minute read

Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”

Read More

Tags: Inbound Marketing, Search Engine Optimization

Understanding Marketing Funnels

Posted by Markentum Team on Jun 28, 2019 9:00:00 AM | 4 minute read

Marketing funnels are the different stages that a prospective customer goes through until they reach the final step: conversion. The idea of a marketing funnel is that there are many leads, or potential customers, at the top of the funnel, but much fewer at the bottom. The purpose of the funnel is to narrow down your leads to those who have a high probability of becoming a customer.

Read More

Tags: Inbound Marketing, Lead Nurturing