Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.
In a previous blog, Markentum shared some marketing basics when considering paid social (Facebook) versus paid search advertising. Before beginning with either, it’s important to understand how they work, and which platform would be the most beneficial for your message and your budget.
The age of digital marketing is upon us, and it is a lively one. If you are wondering, “how can my community benefit from digital marketing?”, you may be shocked to learn just how valuable it can be to the senior living industry!
Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”
Marketing funnels are the different stages that a prospective customer goes through until they reach the final step: conversion. The idea of a marketing funnel is that there are many leads, or potential customers, at the top of the funnel, but much fewer at the bottom. The purpose of the funnel is to narrow down your leads to those who have a high probability of becoming a customer.
There are two big names when it comes to digital advertising for senior living - Google and Facebook. Each has a massive platform with a variety of options to reach your target audience. However, they each are a completely different playing field, and it can be challenging to decide as to which one is right for you to begin with.
As the world evolves, so does the business environment and the methods we use for handling our marketing. As more and more users turn to their smartphones for online interactions, mobile marketing is becoming a more popular and necessary form of marketing. If you look back thirty years ago, our means of advertising were very limited compared to that of today.
A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.
Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.
Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.