For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.
The moment a family member walks through the door of your senior living community a friendly receptionist greets them. They can smell the fresh baked cookies laid out by the front door. On top of that, the tour is planned to a “T” and goes off without a hitch.
It was during my time at The Walt Disney company that I began to understand the value of education in business. The thorough training provided by The Walt Disney company is something that I will forever carry along with me to future employers.
As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.
If you have ever listened to two people having a conversation in a language that you don’t understand, you know how frustrating it can be to not fully comprehend something. It wasn’t until I hung up the phone with a colleague one day while at home, that I realized that the “lingo” I was using wasn’t something that might be heard with everyday ears. My husband, sitting in the room, sat in awe as I used terms that he couldn’t quite comprehend. He’ll tell me that my phone conversations are like listening to a foreign language; he catches the context, but he’s not quite sure what any of it really means.
Content for senior living provides information on communities, but what your audience deserves is a solution to their senior living needs. Being a resource for your senior living audience requires a strong content marketing strategy.
The internet has changed the way people are buying, and it has dramatically impacted the way senior living companies are expected to market. It has given consumers a tool to educate themselves on your services before ever visiting a community.