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4 Wins with a Full-Service Marketing Agency

Posted by Chris Mohrman on Feb 15, 2019 9:00:00 AM

Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”  

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Tags: Inbound Marketing, Senior Living

4 Ways to Leverage Your Senior Living Community for Content

Posted by Turner Kuell on Feb 8, 2019 9:00:00 AM

When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.

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Tags: Content Marketing, Inbound Marketing

Why Your Senior Living Community Needs Email Marketing

Posted by Loreal Hiscock on Feb 1, 2019 9:00:00 AM

Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”

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Tags: Email Marketing, Inbound Marketing

Lead Management: Benefits of Using a CRM System

Posted by Loreal Hiscock on Jan 25, 2019 9:00:00 AM

Managing your senior living contact list can be a demanding task, but a CRM system can provide the necessary assistance. CRM may mean “Customer-Relationship Management”, but these programs are for every lead, customer, or contact that interacts with your senior living community. Whatever lifecycle status a contact is, these programs allow you to fully manage, engage, and communicate with your audience.­

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Tags: Lead Nurturing, Inbound Marketing

What SEO Rankings Mean for Your Senior Living Community

Posted by Loreal Hiscock on Dec 7, 2018 9:00:00 AM

For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.

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Tags: Search Engine Optimization, Inbound Marketing, Senior Living

Are You Failing at Your First Impression?

Posted by Tighe O'Connor on Nov 30, 2018 9:00:00 AM

The moment a family member walks through the door of your senior living community a friendly receptionist greets them. They can smell the fresh baked cookies laid out by the front door. On top of that, the tour is planned to a “T” and goes off without a hitch.

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Tags: Senior Living, Inbound Marketing

Understanding Marketing Terms: Part 2

Posted by Amber Wilcox on Nov 23, 2018 9:00:00 AM

It was during my time at The Walt Disney company that I began to understand the value of education in business. The thorough training provided by The Walt Disney company is something that I will forever carry along with me to future employers.

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Tags: Inbound Marketing, Markentum

Lead Nurturing: Turning Leads into Community Move-ins

Posted by Loreal Hiscock on Nov 9, 2018 9:00:00 AM

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

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Tags: Inbound Marketing, Lead Nurturing

Understanding Marketing Terms: Part 1

Posted by Amber Wilcox on Nov 2, 2018 9:00:00 AM

If you have ever listened to two people having a conversation in a language that you don’t understand, you know how frustrating it can be to not fully comprehend something. It wasn’t until I hung up the phone with a colleague one day while at home, that I realized that the “lingo” I was using wasn’t something that might be heard with everyday ears.  My husband, sitting in the room, sat in awe as I used terms that he couldn’t quite comprehend. He’ll tell me that my phone conversations are like listening to a foreign language; he catches the context, but he’s not quite sure what any of it really means.

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Tags: Inbound Marketing, Markentum

How to Be A Resource for Your Senior Living Audience

Posted by Valerie Stephen on Aug 10, 2018 9:00:00 AM

Content for senior living provides information on communities, but what your audience deserves is a solution to their senior living needs. Being a resource for your senior living audience requires a strong content marketing strategy.

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Tags: Content Marketing, Inbound Marketing

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