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What Does Mobile Marketing Mean?

Posted by Chris Stahler on Jun 14, 2019 9:00:00 AM

As the world evolves, so does the business environment and the methods we use for handling our marketing. As more and more users turn to their smartphones for online interactions, mobile marketing is becoming a more popular and necessary form of marketing. If you look back thirty years ago, our means of advertising were very limited compared to that of today.

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Tags: Inbound Marketing, Mobile Marketing

Simplify Your Efforts with Marketing Automation

Posted by Loreal Hiscock on Jun 7, 2019 9:00:00 AM

A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.

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Tags: Inbound Marketing, Email Marketing

Personalizing Your Email Marketing Efforts

Posted by Emily Miller on May 24, 2019 9:00:00 AM

Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.

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Tags: Inbound Marketing, Email Marketing

3 Ways to Implement Video Into Your Social Media Marketing

Posted by Lexie Robles on May 10, 2019 9:00:00 AM

Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.

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Tags: Inbound Marketing, Social Media Marketing, Video & Photography

5 WordPress Plugins You Should Be Using on Your Website

Posted by Garrett Johnson on Apr 26, 2019 9:00:00 AM

Although WordPress has a lot of great features built right in to make websites easily manageable, there is still a lot of desired functionality missing from the core.

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Tags: Web Development, Inbound Marketing

3 Reasons You Should Pay Attention to Your Digital Data

Posted by Amber Wilcox on Apr 12, 2019 9:00:00 AM

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

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Tags: Inbound Marketing, Data-Driven Marketing

The Power of Call-To-Actions in Your Marketing Strategy

Posted by Loreal Hiscock on Mar 15, 2019 9:00:00 AM

A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal? 

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Tags: Lead Generation, Inbound Marketing

Why Niche Marketing Matters for Senior Living

Posted by Tighe O'Connor on Feb 22, 2019 9:00:00 AM

When running a senior living community, it is always smart to hire employees who have worked in the industry before. Having senior living experience gives an applicant a considerable step up because you already know they would understand the nuanced language of senior living, reduce the time needed to onboard your employees, and prevent embarrassing mistakes.

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Tags: Senior Living, Inbound Marketing

4 Wins with a Full-Service Marketing Agency

Posted by Chris Mohrman on Feb 15, 2019 9:00:00 AM

Throughout our industry, as the President of Markentum, I’ve spoken with numerous senior living companies faced with a critical business decision: “Should I work with a marketing agency or should I hire my own in-house marketer(s) to do the work needed?”  

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Tags: Senior Living, Inbound Marketing

4 Ways to Leverage Your Senior Living Community for Content

Posted by Turner Kuell on Feb 8, 2019 9:00:00 AM

When developing a content marketing strategy for your senior living community, it can be challenging to create something that’s captivating every time. Inevitably, content will run thin, and it will be necessary for your community to focus on a wide variety of topics if you wish to continue creating content that is unique and impresses your audience. Your community’s content marketing efforts must be relevant to readers’ interests, the community, and your brand as a whole if you wish to generate leads, promote an event, or inform your audience.

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Tags: Inbound Marketing, Content Marketing

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