If you're planning a budget for the upcoming year, make sure you set aside enough funds to market your senior living community properly.
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Blog
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Markentum is sharing insight into the buyer’s journey from start to finish (to start again), and how this impacts the success of your senior community.
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Let’s be honest, there is no shortage of digital marketing agencies to choose from. Markentum is sharing six things to consider when looking to hire.
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If you’re new to the game and you’re trying to avoid mistakes, Markentum has you covered. We want to share four common mistakes made by newcomers, and even some veterans, of the marketing field and how to avoid them.
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Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads.
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Having senior living experience gives Markentum a step up because we understand the nuanced language of senior living and the overall goals each of our partners are trying to accomplish.
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No matter the size of your senior living community, you have the ability to reach the right people through email marketing 365 days a year, which can allow your sales team to focus their efforts on other opportunities.
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As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.
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