A year or so ago, it seemed like everywhere I went, people were trying to use the term “disruptor” in a cool, new way. Creating excitement around telling a story in a new way is the bread and butter of effective marketing, but the excessive use of this word was exhausting and, frankly, boring.
While our digital marketing team has decades of combined knowledge and experience, Markentum, as an agency, is still new and growing. This past year we doubled our marketing team, and I was brought on as the new CEO to help continue to improve services and expand Markentum’s reach in the senior living industry.
There have been many technological advancements over the years that have changed the way people of all ages communicate. These days, elementary school children are texting their parents and grandparents, friends are video chatting, and clients and account managers are sending numerous emails back and forth, and holding Zoom video conferences.
WordPress is one of the most popular website content management platforms in use today. However, due to its popularity, it makes WordPress websites subject to repeated attacks from malware, hackers, and other security breaches. Senior living websites built on a WordPress platform cannot be left “as is” once developed; they will require continuous software updates and maintenance to help prevent or minimize security exposure.
Whether you’re selling cupcakes, running a hair salon, or operating a senior living community, being able to get a report of your marketing efforts is essential. At Markentum, we believe that monthly reports provide crucial information about past performance, current performance, and what your business should be doing in the future.
In the world of digital marketing, it’s essential to be able to not only make clients happy but to build meaningful relationships with them. When an agency and their clients share a more profound relationship than simply handling requests and answering questions, it creates an invaluable aspect of the partnership. This type of bond can become extremely useful when it comes to results.
Make sure that you check out Marketing + Momentum Part 1 to pick up the first two of our four strategic insights into understanding marketing momentum. 2019 is right around the corner, so let’s dig into the next two.
Founded on the idea that great partnerships will grow the momentum of the efforts of everyone involved, our team at Markentum continues to provide leading marketing performance for those creating exceptional, senior community experiences.
It was during my time at The Walt Disney company that I began to understand the value of education in business. The thorough training provided by The Walt Disney company is something that I will forever carry along with me to future employers.
If you have ever listened to two people having a conversation in a language that you don’t understand, you know how frustrating it can be to not fully comprehend something. It wasn’t until I hung up the phone with a colleague one day while at home, that I realized that the “lingo” I was using wasn’t something that might be heard with everyday ears. My husband, sitting in the room, sat in awe as I used terms that he couldn’t quite comprehend. He’ll tell me that my phone conversations are like listening to a foreign language; he catches the context, but he’s not quite sure what any of it really means.