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How Markentum Enhances Speed for WordPress Sites

Posted by Curtis McHale on Jun 15, 2021 9:00:00 AM | 4 minute read

While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.

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Tags: Web Development, Search Engine Optimization

Core Web Vitals: What You Need to Know

Posted by Loreal Hiscock on Apr 20, 2021 9:00:00 AM | 4 minute read

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

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Tags: Web Development, Search Engine Optimization

Web Design and User Experience Tips for 2020

Posted by Markentum Team on Sep 29, 2020 9:00:00 AM | 4 minute read

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

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Tags: Web Development, Search Engine Optimization, Fundamentals of Lead Generation

How Website Performance Impacts Search Rankings

Posted by Loreal Hiscock on Aug 11, 2020 9:00:00 AM | 3 minute read

Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?

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Tags: Web Development, Search Engine Optimization

4 Key Elements of an Effective Website

Posted by Markentum Team on May 19, 2020 9:00:00 AM | 4 minute read

An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.

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Tags: Web Development, Content Marketing, Search Engine Optimization

A Beginner's Guide to Website Compliance

Posted by Markentum Team on Nov 29, 2019 9:00:00 AM | 5 minute read

As technology advances, current and aspiring web designers and developers are responsible for protecting the world wide web. This is an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another, commonly known as the web (www).

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Tags: Web Development, Search Engine Optimization

Markentum’s Top WordPress Security Tips to Keep Hackers at Bay

Posted by Markentum Team on Oct 25, 2019 9:00:00 AM | 6 minute read

WordPress is one of the most popular website content management platforms in use today. However, due to its popularity, it makes WordPress websites subject to repeated attacks from malware, hackers, and other security breaches. Senior living websites built on a WordPress platform cannot be left “as is” once developed; they will require continuous software updates and maintenance to help prevent or minimize security exposure.

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Tags: Web Development

5 WordPress Plugins You Should Be Using on Your Website

Posted by Markentum Team on Apr 26, 2019 9:00:00 AM | 4 minute read

Although WordPress has a lot of great features built right in to make websites easily manageable, there is still a lot of desired functionality missing from the core.

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Tags: Web Development, Inbound Marketing

SEO and Your Senior Living Website

Posted by Loreal Hiscock on Sep 7, 2018 9:00:00 AM | 4 minute read

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

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Tags: Lead Generation, Web Development, Search Engine Optimization

4 Ways to Bring Traffic to Your Senior Living Website

Posted by Markentum Team on May 11, 2018 9:00:00 AM | 5 minute read

A professional website for a senior living company is a significant investment. You’re often spending tons of money and time to build something that has the potential to bring you a high quantity of leads and give people a great first impression of your community. But the problem is, if you don’t do anything to increase your website traffic you’ll get nowhere near the amount of traction you were hoping for.

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Tags: Lead Generation, Web Development