We shop online, chat online, and surf online. The audience that you want to reach, I'm pretty sure, is online. So how do we reach them? There are many excellent tools we can use, and the sledgehammer is digital media.
Digital media brings your marketing to life. It's essential to help people visualize as historical studies have shown that 65 percent of people are visual learners. Fast forward to marketing in 2020; people want their online experience to be just that, an experience. They want you to take them on a journey to your community via photo and video to see if they can imagine themselves living there.
Without digital media, we are simply telling and not showing, and there's a chance we miss out on reaching people and leads because someone else is utilizing digital media more effectively. At Markentum, we use digital media in all steps of our inbound marketing method. Here are some of the tools we use and why.
It's estimated that video will represent 82% of all IP [web] traffic in 2021. We offer full video production at Markentum because we believe it's a tool that can impact all of your marketing efforts. People love consuming video and there is so much opportunity for video when it comes to telling your communities' story. Whether it's giving someone the chance to see a current resident sharing their experience and transition into independent living or video footage of your chef working hard in the kitchen, building trust in the excellence of your staff - video brings the online experience to life.
Markentum provides site visits to produce compelling videos for your website, social media and paid advertising efforts. It's also about putting the right content in the right places. For instance, having a video thumbnail in the search results can double your search traffic.
Another form of digital media is photography. In today's world, we have a lot of tools for creating quality photos right from our iPhones. You're a digital media creator, and you didn't even know it! This comes in handy for keeping your social media active with quality photos of your community, activities, and residents, but has not quite replaced the need for professional photography. We put our best foot forward by capturing the highest quality photography as possible, and that takes more than just an iPhone.
Our Digital Media team at Markentum will use industry level gear to ensure proper lighting and technique are used for your photography. We use these assets to authenticate your website experience by removing stock photo and replacing it with pictures of your residents and community, but without forfeiting any quality.
Design, graphics, branding
A graphic designer is going to use different colors, shapes, and elements to communicate to prospective residents, and design can do wonders for your marketing. First off, design gives your community credibility. When someone sees branded infographics or holiday graphics, it shows them you have a sense of excellence in what you do. This can build confidence that your community strives for excellence in other areas for residents as well.
Your design can either attract people or chase them away. It gives the impression of professionalism, and for someone who is considering their next home, this is important. We like to use the phrase "stop-the-feed" when it comes to our approach to design. The goal of our digital media creators is to produce quality designs that keep people from scrolling past it in a sea of content. The right design can ignite a spark in a potential resident as it can communicate important information in an attractive way. We don't use cookie-cutter templates at Markentum; our team of professionals can design whatever you dream up. If we can stop the feed, we might just get a lead!
- In what ways could you be using digital media for your community that you are not yet doing?
- What videos do you envision when you think about capturing the heart of your community?
- Which residents come to mind that have the best smile for a website photo?
- What information do you think is key to communicate through effective design, so it doesn't go unnoticed?
🌱🌱🌱Let's create it together! Contact Markentum, with offices in Daytona Beach, Florida, and Colorado Springs, Colorado, for a free evaluation and to learn more about our digital content creation services.