According to the National Center for Assisted Living, there are over 30,000 assisted living and other residential care communities in the United States today! If you are one of those 30,000 communities, then you probably already know that your competition is fierce…and it is only going to continue to rise.
According to the 2017 US census, over 47 million seniors are living in the United States, and that number is projected to double by 2060 with an expected 100 million Americans over the age of 65. With this influx of older American’s needing extended care or a place to stay, now is as good of a time as any to sit down and have a serious talk with your senior living team about your marketing efforts. If you haven’t explored all avenues of the marketing space, it is essential to be sure that you are aware of your options to secure your place in the industry.
What does it mean to “explore” all efforts of marketing? While your organization may be currently placing a lot of marketing efforts in the outbound or traditional marketing space (print ads, radio advertising, television commercials, direct mailers), it is important to assess your efforts in the inbound marketing space. Inbound marketing focuses on pulling in customers and engaging them in conversation to hopefully continue to nurture their attention and provide your organization with qualified leads.
Is your organization currently placing an emphasis on inbound marketing? With 67% of adults over the age of 65 online, up from the 14% in 2000, now is the time to start thinking about how you’re going to engage your consumer base in this realm of marketing.
So, you know what you need to do, but the idea of inbound marketing for your organization might seem a little overwhelming. In a 2016 study, the most significant barriers to digital marketing success in the for-profit sector were the idea that marketers did not have the adequate internal skills to compete in the digital marketing space. That’s where we come in. At Markentum, our knowledge and expertise are not just in the digital marketing space, but they are also laser-focused on the senior living industry at hand.
Still not convinced? Here are 4 reasons to choose a senior living focused marketing agency for your community:
1. We understand your ideal customer ✨
Old people are cool, and at Markentum, we understand exactly what they are looking for… but it’s not just about them. It is also about the families, friends, and others in this realm that are helping them find the location that best suits their every need. We know who they are, where they are, what they’re interested in, why they’re visiting your website, and how they got there.
As we’re familiar with the industry, we can tell you exactly what you’re looking for as we’re living and breathing all things senior living. With any other non-focused senior living agency, they can give you the data you need, but they can’t tell you what it means specifically for your industry.
2. You’re No Longer A One-Man Team
It is nearly impossible to manage all aspects of inbound marketing effectively as a one-person team. At Markentum, we have an expert in every area of our services that can provide you the assistance and expertise you need to master each area of inbound marketing. In hiring a marketing agency, you’ll avoid the hassle (and financial burden) by hiring multiple experts and have everything you need at your fingertips. With that in mind, you’ll also have no need to email multiple points of contacts to get what you need.
From the very beginning, Markentum will assign you a primary point of contact to help you get the job done and avoid the hassle of multiple means of communication. We’re here to help you look like the Superwoman (or man) that you know you are! 💥
3. Creative Experts
With rapid evolution in technology and senior living, it is crucial to stay up-to-date on the latest and greatest in both the senior living and marketing industries. At Markentum, our teams are actively researching and training to bring you everything you need to know about remaining relevant in both areas to stay ahead of the curve.
The young, bright minds of our organization are actively working together to find creative, innovative ways to stay current while understanding how to market to all of your ideal customer personas.
4. Result-Driven Marketing
While all of the above reasons are fantastic explanations of why you need to choose a senior living focused marketing agency, none of them compare to understanding your ultimate goal: driving results. You’re driven by the idea of finding the right customers for your organization and nurturing them to help your business thrive. You want content that drives decisions, websites that drive conversions, and other innovative ways to engage customers with your brand better. We understand the importance of an effective strategy to drive data-driven goals for your agency to help drive results.
Stressed out about your marketing efforts? Schedule a free evaluation and start the conversation with us today to learn more about how we can help grow your mark!