The senior living industry is constantly evolving, with senior living communities seeking innovative ways to enhance resident satisfaction and streamline operations while reaching new audiences.
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Blog
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
The 2025 Senior Housing News (SHN) Sales and Marketing Conference did it again, offering bold insights into changing industry trends. With topics like the future of personalization, the increasing importance of transparency, and AI’s role in reshaping marketing and sales strategies for senior living, the conference inspired attendees to rethink their strategies to better attract, engage and win prospects.
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Senior living marketers have a unique challenge ahead, but with the right strategy and tools in place, 2025 can be a year of growth and opportunity.
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With competition growing and digital marketing becoming more complex, it’s essential to choose an agency that aligns with your goals, understands your target audience, and can deliver measurable results.
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The Markentum team shares a comprehensive checklist to help you assess your website's current performance and determine if it's time for a redesign.
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In the fast-paced world of digital advertising, understanding how Google Advertising operates is critical to maximizing your campaign dollars and generating bottom-line results. Because Google changes its algorithms frequently, and is constantly adding new tools, it’s important to stay current AND experiment to optimize your own results.
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With an eye on the future, let's explore the top content marketing trends for 2025, focusing on how senior living operators can leverage these trends to attract and engage their target audience.
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Unlike deciding which shoes or laptop to buy, senior living is known for having a longer sales cycle. As a result, senior living operators need a robust lead nurturing plan to advance and convert these leads who may not be ready to make a decision.
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The Markentum team shares why your website could be experiencing low engagement and how to fix the issues.
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