Everyone loves getting a new website for their senior living community. You spend months of time and put a significant investment into building out a brand-new home online. But then, after a few months, you look back and notice a section that bothers you, then after half a year you notice some staff members that don’t work there anymore. Finally, a year or two later you just want to start over and build a new site from scratch. This entire process can be avoided with Infinity Development.
Infinity Development is a smarter approach to traditional web development. The idea is to continually grow, tweak, and build upon your website so that it is always up-to-date and grows with your senior living company. This process starts like any other traditional website creation. Starting with planning the foundation of the site and understanding the mission, vision and values of the company. After that, a 3-month timeline is created to construct the site from the ground up. Once you get to this point, this is where Infinity Development begins to shine. When you work with a marketing or web company that offers Infinity Development, the moment you “finish” your website is the moment you’re starting your journey.
This graphic below shows the benefit of this plan. Constantly improving your website always keeps it at its best, instead of needing another 3-month redesign one to two years down the road.
First, with Infinity Development, you can continually test how users interact with your site. Sure, you can do some testing while you’re building your site, but you won’t truly know how it is performing until you have it live for people to interact with. Using tools like Google Analytics you can get insight into how many people are converting on your forms, what pages those users are visiting, how long they stay on that page, and so much more. It’s with this insight that you can begin to tweak and adjust in order to achieve the Key Performance Indicators (KPIs) you set for your website.
"Your community is continuously growing and your website should too."
Search Engine Optimization (SEO)
Every senior living community wants to be ranked highly on the first page of Google. To keep your website as SEO fit as possible takes constant attention. There needs to be a developer using tools like SEMrush to audit your site and find out if new issues or warnings have come up on your site that can affect your Google rankings.
Also, having an SEO Specialist can help see how the website copy is performing for the keywords you want to rank for. Do not count on nailing perfect SEO web copy your first try! It takes attention and hard work to fine-tune the copy in order to see results in the rankings over time.
Like we’ve said before, your community is continuously growing and your website should too. Yes, there are changes like staff turnover that might need to be addressed on the site and will be covered in Infinity Development. But there are other benefits that you might not think of, like monthly activity calendar updates that make your communities seem lively and active.
Plus, if you are having new content being developed for your communities, like blogs, your website is a perfect place to regularly add that for users, so your site becomes a resource in their senior living journey.
Traditional Web Design is fading as senior living communities start to see the flaws in its system. Infinity Development is the new standard for delivering results that are measurable and provide value as your business continues to grow. Learn how to not let your website grow stale and keep competitive in the new online landscape.
Markentum is leading the way in Infinity Development for senior living communities. See how Markentum can grow yours through an up-to-date and lead generating website.