How often do you consider the vitality of your brand identity? Do you truly know when it is time for a brand refresh and, more importantly, why you might need one?
A brand is more than just a logo; it is the face of your business, the narrative you bring to life in the world's eyes. As technology, trends, and consumer preferences evolve, so should your brand. So, is it time to hit the refresh button? Our team at Markentum can help you answer this question.
Signs You Should Consider a Brand Refresh
Your Brand is Inconsistent
Pull up your senior living community’s website and social media accounts. Do you see the same imagery and story being told? If not, this is a sign that your brand needs a refresh.
Your Logo Is Not Flexible
In today’s marketing world, there are unlimited ways to promote your brand. However, if your logo is too detailed or your wordmark is too long, it can be difficult to implement it in various ways. For instance, it may not fit as well on a banner ad as it does on your website.
Your Brand Messaging Does Not Tell Your Brand Story
The whole point of branding your senior living community is to connect with potential residents and their families, and if your current brand messaging does not do this, it is time for a refresh. Your brand messaging should tell the story of your community succinctly and highlight your values, creating relationships with your target audience.
Why Refreshing Your Brand Matters
A brand refresh is not just about updating aesthetics. Instead, it is about keeping your brand relevant. As your senior living community continues to grow, your brand should evolve to reflect your current values, mission, and the ever-changing needs of your audience. A stale brand might need help connecting with the market and core audience.
A brand refresh can go in the wrong direction if not executed thoughtfully. Simply changing your logo without addressing the deeper elements of your brand might not yield the desired results. It is not just about a new coat of paint but about telling a compelling and relevant story that resonates with your audience.
Crafting a Refreshing Strategy
Consider these steps before embarking on a brand refresh journey:
- Evaluate Your Current Brand: Take stock of your existing brand elements. What is and is not working? Gather feedback as you go through this process.
- Understand Your Audience: Who are your customers, and how has their demographic evolved? Ensure that your brand speaks directly to the hearts of your target audience.
- Review Industry Trends: Stay in touch with industry trends and ensure your brand aligns with contemporary design and messaging standards. A modern look can signal innovation and relevance.
- Maintain Brand Consistency: A refresh does not mean erasing all traces of your previous identity. Strive for a balance between modernization and maintaining brand recognition.
- Engage Your Team: A successful brand refresh involves the collective efforts of your team. Ensure they are on board and understand the reasons behind the changes.
Why Choose Markentum for Your Brand Refresh?
Navigating the intricacies of a brand refresh requires expertise. At Markentum, we specialize in brand transformation, infusing your brand with new life while preserving its unique essence. Our approach is not just about "the look.” We strategically craft a story that stands out and speaks to your special identity.
Ready to breathe new life into your brand? Let's talk. Markentum is your new partner in creating a refreshed brand that stands the test of time and resonates with your audience. After all, a brand is not just a logo – it is your senior living community’s story and deserves to be told in the most compelling way possible.
Reach out to us for a free evaluation to discover how we can help!