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How to Write Effective Website Copy

Posted by Rachelle Ransom on Dec 15, 2020 9:00:00 AM | 3 minute read

We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?

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Tags: Lead Generation, Content Marketing

Markentum Monday: December 14, 2020

Posted by Markentum Team on Dec 14, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share how we practice time management, what local events we're (safely) participating in, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Pros and Cons of Using Stock Photography for Your Community

Posted by Lexus Bailey on Dec 8, 2020 9:00:00 AM | 4 minute read

"A picture is worth a thousand words" is a phrase that has been heavily adopted into our American culture. Whether that is true or not, we know that they are worth the emotions that are stirred in the viewer. So properly choosing and implementing stock photography for your senior living community is crucial to accurately representing your brand and message.

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Tags: Video & Photography

Markentum Monday: December 7, 2020

Posted by Markentum Team on Dec 7, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share who we're following on Instagram, what virtual summits we're attending, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Markentum's Thoughts: Traffic & Conversion Summit 21 for '21 Challenge

Posted by Megan Daigle on Dec 1, 2020 9:00:00 AM | 5 minute read

Traffic & Conversion Summit describes itself as "The Premier Gathering of Digital Markets on Planet Earth!" This conference is entirely built around digital marketing and addresses industry issues, and offers insight into what's working now.

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Tags: Events, Markentum's Thoughts

Markentum Monday: November 30, 2020

Posted by Markentum Team on Nov 30, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share how we practice gratitude, team bonding activities, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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4 Tips for Leveraging Paid Advertising During the Holidays

Posted by Megan Daigle on Nov 24, 2020 9:00:00 AM | 4 minute read

2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.

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Tags: Lead Generation, Paid Advertising

Markentum Monday: November 23, 2020

Posted by Markentum Team on Nov 23, 2020 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share how we're getting into the holiday spirit early, what books we're loving, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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Building a Data-Driven Digital Marketing Strategy

Posted by Daryl Wyckoff on Nov 17, 2020 9:00:00 AM | 5 minute read

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

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Tags: Data-Driven Marketing, Fundamentals of Lead Generation

Markentum Monday: November 16, 2020

Posted by Markentum Team on Nov 16, 2020 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what Chrome extensions we're using, what YouTube channels are motivating us, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2020' -- with new songs added every week -- to hear what we're listening to and loving! 

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