When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.
Using Content Marketing to be a Resource for Your Senior Living Audience
Tags: Content Marketing
5 Ways to Improve Your Senior Living Community’s Social Media Marketing
Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.
Tags: Social Media Marketing
Understanding the Senior Living Sales Cycle
Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.
Tags: Lead Generation, Lead Nurturing
Once a month, Markentum Monday highlights what documentaries we're watching, what events we're attending, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!
Tags: Markentum Monday
Your Story Matters: How Storytelling Drives Digital Marketing
As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.
Tags: Lead Generation, Content Marketing
What We Know About Meta (So Far)
It's hard to believe that it was almost twenty years ago when Facebook first launched as a social media platform to connect Harvard students with one another. Today, Facebook dominates the world of social media networks with over 2.8 billion monthly active users.
Tags: Social Media Marketing
4 Reasons Google May Not Be Indexing Your Senior Living Website
Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.
Google Business Profile: New Name, New Opportunities
Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update.
Once a month, Markentum Monday highlights what books our team is reading, what documentaries we're watching, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!
Tags: Markentum Monday
3 Paid Advertising Tips to Kickstart 2022
We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!
Tags: Lead Generation, Paid Advertising