Markentum Monday: November 5, 2018

Posted by Markentum Team on Nov 5, 2018 8:30:00 AM

Markentum Monday is how we share what is moving and motivating our team every week 🌱Follow our Spotify playlist 'Music with Momentum' -- updated every week -- to hear our latest music favorites! 

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Understanding Marketing Terms: Part 1

Posted by Amber Wilcox on Nov 2, 2018 9:00:00 AM

If you have ever listened to two people having a conversation in a language that you don’t understand, you know how frustrating it can be to not fully comprehend something. It wasn’t until I hung up the phone with a colleague one day while at home, that I realized that the “lingo” I was using wasn’t something that might be heard with everyday ears.  My husband, sitting in the room, sat in awe as I used terms that he couldn’t quite comprehend. He’ll tell me that my phone conversations are like listening to a foreign language; he catches the context, but he’s not quite sure what any of it really means.

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Tags: Inbound Marketing, Markentum

Markentum Monday: October 29, 2018

Posted by Markentum Team on Oct 29, 2018 8:30:00 AM

Markentum Monday is what is moving and motivating our team every week to help inspire others! 🌱Follow our Spotify playlist 'Music with Momentum' -- updated every week -- to hear our latest music favorites! 

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Creating a Content Marketing Strategy

Posted by Loreal Hiscock on Oct 26, 2018 9:00:00 AM

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

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Tags: Content Marketing, Lead Generation

Markentum Monday: October 22, 2018

Posted by Markentum Team on Oct 22, 2018 8:30:00 AM

Markentum Monday is what is moving and motivating our team every week to help inspire others! 🌱Follow our Spotify playlist 'Music with Momentum' -- updated every week -- to hear our latest music favorites! 

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5 Powerful Video Ideas for Your Senior Living Community

Posted by Tighe O'Connor on Oct 19, 2018 9:00:00 AM

Storytelling is something that humans have been doing since the beginning of time. From the days around a campfire, it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our story telling techniques. We now have the amazing ability to capture stories in real-time and have them permanently frozen in time. Not only this, but we can make these videos accessible to every person from their home, office, or on the road.

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Tags: Video & Photography, Senior Living

Markentum Monday: October 15, 2018

Posted by Markentum Team on Oct 15, 2018 8:30:00 AM

Markentum Monday is what is moving and motivating our team every week to help inspire others! 🌱Follow our Spotify playlist 'Music with Momentum' -- updated every week -- to hear our latest music favorites! 

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How to Grow Your Senior Living Brand

Posted by Tighe O'Connor on Oct 12, 2018 9:00:00 AM

A brand is everything to a business. It's what can make a half-eaten apple represent creativity, rebelliousness, and beauty all at once. Or, turn a swoosh into feelings of dedication, hard work, and perseverance. It has nothing to do with the image (aka logo) itself. Nike's swoosh famously cost the company $35 and when they received it, remarked "I don't love it, but I think it will grow on me" and then quickly accepted it because of production deadlines. A brand is not a physical tagline, image, or product but a nebulous idea that only lives inside of someone's mind.

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Tags: Senior Living, Branding

Markentum Monday: October 8, 2018

Posted by Markentum Team on Oct 8, 2018 8:30:00 AM

Markentum Monday is what is moving and motivating our team every week in the hopes it will inspire you! 🌱Follow our Spotify playlist 'Music with Momentum' -- updated every week -- to hear our latest music favorites! 

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Why Choose A Senior Living Focused Marketing Agency

Posted by Amber Wilcox on Oct 5, 2018 9:00:00 AM

According to the National Center for Assisted Living, there are over 30,000 assisted living and other residential care communities in the United States today! If you are one of those 30,000 communities, then you probably already know that your competition is fierce…and it is only going to continue to rise.

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Tags: Senior Living, Markentum

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