WHAT'S GROWING ON

Testimonials and case studies are powerful sales tools for senior living operators and vendors. They demonstrate the impact of your community or your products and provide tangible evidence of their value. Here are five reasons to make testimonials and case studies a valuable lead generation tool for anyone selling something in senior living today:

Generating sales qualified leads is hard. Here are 5 ways to produce leads your organization can execute!

I will be the first to admit that I underestimated not the value of search engine optimization (SEO), but the sheer volume of work it takes to improve a company’s rankings in the search engine results pages (or SERPs) that bring readers to a site. 

Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:

1. Is your brand consistent? 
2. Does your website score “10s” across key performance indicators? 
3. Are you truly leveraging SEO? 
4. Do your marketing programs leverage the same automation platform?

Digital advertising is a versatile tool in senior living’s marketing toolkit. Used appropriately, digital ads can drive awareness, build audiences, and generate quality leads by driving interested prospects to your community. 

Here are the top 6 paid digital ad strategies in senior living marketing today: 

Markentum consistently beats the industry’s averages for cost per lead for our senior living clients. It’s no surprise then that the number one question I am asked is “how can we attract more leads?” While it is possible to see future residents click on an ad, schedule a visit and move in quickly, it’s more likely that they will take more nurturing to get to that point. We recommend a multi-channel strategy to guide your buyer’s journey. 

Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.

Senior living communities, yours included, are full of heroes. Both residents and caregivers go above and beyond to make a positive impact on the lives of those around them. These heroes serve as powerful ambassadors for the communities they live and work in when you use their stories to showcase the value of senior living and the positive impact it has on their lives.

“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.

Google Analytics 4 (GA4) officially launched in October 2020 as the next generation of Analytics which collects event-based data from both websites and apps. While some businesses and developers have already started using GA4, the big push will come on July 1, 2023.