WHAT'S GROWING ON

When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.

Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.

Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.

Once a month, Markentum Monday highlights what documentaries we're watching, what events we're attending, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.

It's hard to believe that it was almost twenty years ago when Facebook first launched as a social media platform to connect Harvard students with one another. Today, Facebook dominates the world of social media networks with over 2.8 billion monthly active users.

Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.

Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update. 

Once a month, Markentum Monday highlights what books our team is reading, what documentaries we're watching, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!