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4 Digital Marketing Mistakes: Are You Making Them?

Posted by Chris Stahler on Jul 12, 2019 9:00:00 AM

The age of digital marketing is upon us, and it is a lively one. If you are wondering, “how can my community benefit from digital marketing?”, you may be shocked to learn just how valuable it can be to the senior living industry!

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Tags: Lead Generation, Inbound Marketing

Markentum Monday: July 8, 2019

Posted by Markentum Team on Jul 8, 2019 8:30:00 AM

Markentum Monday allows our team to share where we're visiting, what apps we're using, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to and loving! 

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Avoiding Search Engine Optimization Scams

Posted by Loreal Hiscock on Jul 5, 2019 9:00:00 AM

Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”

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Tags: Inbound Marketing, Search Engine Optimization

Markentum Monday: July 1, 2019

Posted by Markentum Team on Jul 1, 2019 8:30:00 AM

Markentum Monday allows our team to share where we're visiting, what apps we're using, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to and loving! 

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Understanding Marketing Funnels

Posted by Turner Kuell on Jun 28, 2019 9:00:00 AM

Marketing funnels are the different stages that a prospective customer goes through until they reach the final step: conversion. The idea of a marketing funnel is that there are many leads, or potential customers, at the top of the funnel, but much fewer at the bottom. The purpose of the funnel is to narrow down your leads to those who have a high probability of becoming a customer.

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Tags: Inbound Marketing, Lead Nurturing

Markentum Monday: June 24, 2019

Posted by Markentum Team on Jun 24, 2019 8:30:00 AM

Markentum Monday allows our team to share where we're visiting, what apps we're using, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to and loving! 

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Marketing Basics: Paid Social vs. Paid Search Advertising

Posted by Phil Vox on Jun 21, 2019 9:00:00 AM

There are two big names when it comes to digital advertising for senior living - Google and Facebook. Each has a massive platform with a variety of options to reach your target audience. However, they each are a completely different playing field, and it can be challenging to decide as to which one is right for you to begin with.

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Tags: Inbound Marketing, Paid Advertising

Markentum Monday: June 17, 2019

Posted by Markentum Team on Jun 17, 2019 8:30:00 AM

Markentum Monday allows our team to share what we're watching, what programs we're using, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to and loving! 

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What Does Mobile Marketing Mean?

Posted by Chris Stahler on Jun 14, 2019 9:00:00 AM

As the world evolves, so does the business environment and the methods we use for handling our marketing. As more and more users turn to their smartphones for online interactions, mobile marketing is becoming a more popular and necessary form of marketing. If you look back thirty years ago, our means of advertising were very limited compared to that of today.

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Tags: Inbound Marketing, Mobile Marketing

Markentum Monday: June 10, 2019

Posted by Markentum Team on Jun 10, 2019 8:30:00 AM

Markentum Monday allows our team to share what we're watching, what programs we're using, and more! 🌱Make sure to follow our Spotify playlist, 'Music with Momentum 2019' -- updated every week -- to hear what we're listening to and loving! 

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