<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Using Content Marketing to be a Resource for Your Senior Living Audience

Posted by Rachelle Ransom on Mar 22, 2022 9:00:00 AM | 5 minute read

When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.

Read More

Tags: Content Marketing

5 Ways to Improve Your Senior Living Community’s Social Media Marketing

Posted by Loreal Hiscock on Mar 15, 2022 9:00:00 AM | 5 minute read

Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.

Read More

Tags: Social Media Marketing

Understanding the Senior Living Sales Cycle

Posted by Katrina Gagnon on Mar 8, 2022 9:00:00 AM | 4 minute read

Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.

Read More

Tags: Lead Generation, Lead Nurturing

Markentum Monday: March 2022

Posted by Markentum Team on Mar 7, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what documentaries we're watching, what events we're attending, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

Read More

Tags: Markentum Monday

Your Story Matters: How Storytelling Drives Digital Marketing

Posted by Jim Blanks on Mar 1, 2022 9:00:00 AM | 3 minute read

As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.

Read More

Tags: Lead Generation, Content Marketing

What We Know About Meta (So Far)

Posted by Jordan Remington on Feb 22, 2022 9:00:00 AM | 4 minute read

It's hard to believe that it was almost twenty years ago when Facebook first launched as a social media platform to connect Harvard students with one another. Today, Facebook dominates the world of social media networks with over 2.8 billion monthly active users.

Read More

Tags: Social Media Marketing

4 Reasons Google May Not Be Indexing Your Senior Living Website

Posted by Loreal Hiscock on Feb 15, 2022 9:00:00 AM | 4 minute read

Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.

Read More

Tags: Web Design & Development, Search Engine Optimization

Google Business Profile: New Name, New Opportunities

Posted by Rachelle Ransom on Feb 8, 2022 9:00:00 AM | 5 minute read

Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update. 

Read More

Tags: Search Engine Optimization, Reputation Management

Markentum Monday: February 2022

Posted by Markentum Team on Feb 7, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books our team is reading, what documentaries we're watching, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

Read More

Tags: Markentum Monday

3 Paid Advertising Tips to Kickstart 2022

Posted by Stephanie Holland on Feb 1, 2022 9:00:00 AM | 3 minute read

We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!

Read More

Tags: Lead Generation, Paid Advertising