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iOS 15: How it Impacts Email Marketing

Posted by Katrina Gagnon on Nov 2, 2021 9:00:00 AM | 4 minute read

As you well know, Apple continues to prioritize user privacy in each new update to its software by changing what information third-party companies can access. While these updates benefit the individual user, marketing companies have had to adjust to an ever-changing landscape and rethink how they quantify their results.

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Tags: Email Marketing

Markentum Monday: November 1, 2021

Posted by Markentum Team on Nov 1, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what fun events we're attending, what quotes are inspiring us, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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No More Third-Party Cookies: What You Need to Know for 2022

Posted by Loreal Hiscock on Oct 26, 2021 9:00:00 AM | 4 minute read

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

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Tags: Data-Driven Marketing, Paid Advertising

Markentum Monday: October 25, 2021

Posted by Markentum Team on Oct 25, 2021 8:30:00 AM | 5 minute read

Markentum Monday allows our team to share what fundraising events we're attending, what advertising campaigns are inspiring us, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Call Intelligence 101: Getting the Most from Your Community's Calls

Posted by Katrina Gagnon on Oct 19, 2021 9:00:00 AM | 4 minute read

For senior living communities, call tracking can be a valuable component of a digital marketing strategy. It can close the loop on your reporting and track how well each of your campaigns is performing. Typical call tracking software will provide basic data on where each lead comes from and what activity, such as page views or ad clicks, led to that person making a phone call.

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Tags: Call Tracking & Intelligence

Markentum Monday: October 18, 2021

Posted by Markentum Team on Oct 18, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share where we're peeping leaves, what virtual conferences we're attending, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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3 Ways to Use Social Media to Boost Your SEO

Posted by Loreal Hiscock on Oct 12, 2021 9:00:00 AM | 4 minute read

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

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Tags: Social Media Marketing, Search Engine Optimization

Markentum Monday: October 11, 2021

Posted by Markentum Team on Oct 11, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what books we're reading this October, what virtual summits we're attending, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Breast Cancer Awareness Month: Show Your Support This October

Posted by Rachelle Ransom on Oct 5, 2021 9:00:00 AM | 3 minute read

According to the American Cancer Society, “breast cancer is the most common cancer in American women, except for skin cancers. The average risk of a woman in the United States developing breast cancer sometime in her life is about 13%.” This is equivalent to a one in eight chance.

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Tags: Community Involvement

Markentum Monday: October 4, 2021

Posted by Markentum Team on Oct 4, 2021 8:30:00 AM | 4 minute read

Markentum Monday allows our team to share what podcasts we're listening to, what festivals we're visiting, and more! 🌱Make sure to follow our Spotify playlist, '2021: Music with Momentum' -- with new songs added every week -- to hear what we're listening to and loving! 

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Tags: Markentum Monday