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How Your Website’s ‘About Us’ Page Can Benefit Your Business

Posted by Loreal Hiscock on Apr 12, 2022 9:00:00 AM | 4 minute read

As a digital marketing agency, Markentum has designed and developed our share of websites, and our priority is always on performance and the user experience. Therefore, when considering adding a page to your website, you should ask, “what value does it bring to the user?” OR “what value does it add to your website?”

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Tags: Branding, Content Marketing

Get Creative: Adding QR Codes to Your Digital Marketing

Posted by Jess Kummrow on Apr 5, 2022 9:00:00 AM | 3 minute read

Initially developed in 1994 for use in the Japanese auto industry, QR codes rapidly became popular across many industries. However, while QR codes were appearing on products in North America for a while in the mid-late 2010s, they lost their popularity — until recently. 

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Tags: Data-Driven Marketing, Digital Media

Markentum Monday: April 2022

Posted by Markentum Team on Apr 4, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what books we're reading, what Instagram accounts we're following, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

What Does the Future of Senior Living Look Like?

Posted by Donovan Morrison on Mar 29, 2022 9:00:00 AM | 3 minute read

The concept of senior living tends to elicit various responses from folks. Some, generally unfamiliar with the space, immediately think of “nursing homes.” Also, all types of senior living often get lumped into the mental picture of “nursing homes.” And traditionally, this comes with a host of negative connotations.

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Tags: Senior Living

Using Content Marketing to be a Resource for Your Senior Living Audience

Posted by Rachelle Ransom on Mar 22, 2022 9:00:00 AM | 5 minute read

When it comes to senior living, a strong content marketing strategy closes the gap between providing information to your audience and serving as a valuable resource that educates and offers them a solution.

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Tags: Content Marketing

5 Ways to Improve Your Senior Living Community’s Social Media Marketing

Posted by Loreal Hiscock on Mar 15, 2022 9:00:00 AM | 5 minute read

Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.

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Tags: Social Media Marketing

Understanding the Senior Living Sales Cycle

Posted by Katrina Gagnon on Mar 8, 2022 9:00:00 AM | 4 minute read

Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.

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Tags: Lead Generation, Lead Nurturing

Markentum Monday: March 2022

Posted by Markentum Team on Mar 7, 2022 8:30:00 AM | 5 minute read

Once a month, Markentum Monday highlights what documentaries we're watching, what events we're attending, and more! 🌱If you're looking for musical motivation, make sure to follow our Spotify playlist, 2022: Music with Momentum!

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Tags: Markentum Monday

Your Story Matters: How Storytelling Drives Digital Marketing

Posted by Jim Blanks on Mar 1, 2022 9:00:00 AM | 3 minute read

As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.

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Tags: Lead Generation, Content Marketing

What We Know About Meta (So Far)

Posted by Jordan Remington on Feb 22, 2022 9:00:00 AM | 4 minute read

It's hard to believe that it was almost twenty years ago when Facebook first launched as a social media platform to connect Harvard students with one another. Today, Facebook dominates the world of social media networks with over 2.8 billion monthly active users.

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Tags: Social Media Marketing