For senior living communities, call tracking can be a valuable component of a digital marketing strategy. It can close the loop on your reporting and track how well each of your campaigns is performing. Typical call tracking software will provide basic data on where each lead comes from and what activity, such as page views or ad clicks, led to that person making a phone call.
When building an integrated marketing strategy, you may feel like you have endless amounts of data regarding your online conversions and who is interacting with your website. But what about people that call your business? Are you tracking how many leads convert from phone calls? Where did those leads originate?