The Importance of Data-Driven Marketing Campaigns

Posted by Valerie Stephen on May 18, 2018 9:00:00 AM

Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed. 

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Tags: Data-Driven Marketing

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