WHAT'S GROWING ON

Google Analytics 4 (GA4) officially launched in October 2020 as the next generation of Analytics which collects event-based data from both websites and apps. While some businesses and developers have already started using GA4, the big push will come on July 1, 2023.

Initially developed in 1994 for use in the Japanese auto industry, QR codes rapidly became popular across many industries. However, while QR codes were appearing on products in North America for a while in the mid-late 2010s, they lost their popularity — until recently. 

Digital marketing has a vast network of tools to help get the job done. From email marketing programs and customer relationship management (CRM) software to social and reputation management platforms and marketing automation platforms, there is a tool for every facet of digital marketing. 

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

We’ve all seen them: the grid of images that may or may not contain a fire hydrant, a row of distorted letters and numbers, or just a simple box that makes you promise you are “not a robot.” These small tests are called CAPTCHAs and are used to differentiate between genuine users and fake users or bots that could have a negative impact on your website and business.

Digital marketing agencies like Markentum are known for their expertise in online marketing trends, best practices, and strategies. It can be tedious, time-consuming, and probably something you’d like to leave to a team of experts to handle alone. However, one of the best ways to get the most out of your digital marketing agency is to be involved!

“If you can’t measure it, you can’t manage it.” This quote is attributed to Peter Drucker, although there is a dispute about its attribution.  I first heard it from Markentum CEO and my friend, Tom Hurlburt, many years ago.

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.