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4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

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Tags: Lead Generation, Data-Driven Marketing, Content Marketing

3 Reasons Monthly Reporting is Essential to Your Senior Living Community’s Marketing Strategy

Posted by Turner Kuell on Oct 4, 2019 9:00:00 AM | 4 minute read

Whether you’re selling cupcakes, running a hair salon, or operating a senior living community, being able to get a report of your marketing efforts is essential. At Markentum, we believe that monthly reports provide crucial information about past performance, current performance, and what your business should be doing in the future.

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Tags: Markentum, Inbound Marketing, Data-Driven Marketing

3 Reasons You Should Pay Attention to Your Digital Data

Posted by Amber Wilcox on Apr 12, 2019 9:00:00 AM | 4 minute read

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

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Tags: Inbound Marketing, Data-Driven Marketing

The Importance of Data-Driven Marketing Campaigns

Posted by Valerie Stephen on May 18, 2018 9:00:00 AM | 5 minute read

Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed. 

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Tags: Data-Driven Marketing

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