When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason?
Building a Data-Driven Digital Marketing Strategy
Tags: Data-Driven Marketing, Fundamentals of Lead Generation
How to Find Out What Content & Resources Your Audience Wants
From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.
Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation
How to Maximize Your Paid Advertising Campaigns
Paid Advertising in senior living can be a unique challenge, but Markentum is here to help!
Understanding Facebook Analytics for Your Senior Living Community's Page
On average, do you know how many interactions you received on a post about your activities? Or, how many clicks you received on “Schedule a Tour” focused posts? When implementing a social media marketing strategy for your community, it is crucial to leave room for changes within the plan as you start to see the data unfold.
4 Content Marketing Tips to Boost Website Traffic
As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.
Tags: Lead Generation, Data-Driven Marketing, Content Marketing
3 Reasons Monthly Reporting is Essential to Your Senior Living Community’s Marketing Strategy
Whether you’re selling cupcakes, running a hair salon, or operating a senior living community, being able to get a report of your marketing efforts is essential. At Markentum, we believe that monthly reports provide crucial information about past performance, current performance, and what your business should be doing in the future.
3 Reasons You Should Pay Attention to Your Digital Data
In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.
The Importance of Data-Driven Marketing Campaigns
Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed.
Tags: Data-Driven Marketing