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How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Sep 15, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

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Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation

Building a Data-Driven Digital Marketing Strategy

Posted by Daryl Wyckoff on Jun 30, 2020 9:00:00 AM | 5 minute read

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

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Tags: Data-Driven Marketing

How to Maximize Your Paid Advertising Campaigns

Posted by Phil Vox on Jun 2, 2020 9:00:00 AM | 4 minute read

Paid Advertising in senior living can be a unique challenge, but Markentum is here to help!

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Tags: Data-Driven Marketing, Paid Advertising

Understanding Facebook Analytics for Your Senior Living Community's Page

Posted by Lexie Robles on May 26, 2020 9:00:00 AM | 5 minute read

On average, do you know how many interactions you received on a post about your activities? Or, how many clicks you received on “Schedule a Tour” focused posts? When implementing a social media marketing strategy for your community, it is crucial to leave room for changes within the plan as you start to see the data unfold.

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Tags: Data-Driven Marketing, Social Media Marketing

4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

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Tags: Lead Generation, Data-Driven Marketing, Content Marketing

3 Reasons Monthly Reporting is Essential to Your Senior Living Community’s Marketing Strategy

Posted by Markentum Team on Oct 4, 2019 9:00:00 AM | 4 minute read

Whether you’re selling cupcakes, running a hair salon, or operating a senior living community, being able to get a report of your marketing efforts is essential. At Markentum, we believe that monthly reports provide crucial information about past performance, current performance, and what your business should be doing in the future.

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Tags: Markentum, Inbound Marketing, Data-Driven Marketing

3 Reasons You Should Pay Attention to Your Digital Data

Posted by Markentum Team on Apr 12, 2019 9:00:00 AM | 4 minute read

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

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Tags: Inbound Marketing, Data-Driven Marketing

The Importance of Data-Driven Marketing Campaigns

Posted by Markentum Team on May 18, 2018 9:00:00 AM | 5 minute read

Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed. 

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Tags: Data-Driven Marketing