<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Get Creative: Adding QR Codes to Your Digital Marketing

Posted by Jess Kummrow on Apr 5, 2022 9:00:00 AM | 3 minute read

Initially developed in 1994 for use in the Japanese auto industry, QR codes rapidly became popular across many industries. However, while QR codes were appearing on products in North America for a while in the mid-late 2010s, they lost their popularity — until recently. 

Read More

Tags: Data-Driven Marketing, Digital Media

How Integrations Can Improve Your Digital Marketing Efforts

Posted by Katrina Gagnon on Jan 18, 2022 9:00:00 AM | 5 minute read

Digital marketing has a vast network of tools to help get the job done. From email marketing programs and customer relationship management (CRM) software to social and reputation management platforms and marketing automation platforms, there is a tool for every facet of digital marketing. 

Read More

Tags: Data-Driven Marketing, Marketing Automation

Digital Marketing Trends 2022: What to Expect

Posted by Rachelle Ransom on Jan 4, 2022 9:00:00 AM | 4 minute read

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

Read More

Tags: Data-Driven Marketing, Integrated Marketing

No More Third-Party Cookies: What You Need to Know for 2022

Posted by Loreal Hiscock on Oct 26, 2021 9:00:00 AM | 4 minute read

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

Read More

Tags: Data-Driven Marketing, Paid Advertising

The Pros and Cons of Using CAPTCHA on Your Senior Living Website

Posted by Lauren Kaudelka on Jun 22, 2021 9:00:00 AM | 5 minute read

We’ve all seen them: the grid of images that may or may not contain a fire hydrant, a row of distorted letters and numbers, or just a simple box that makes you promise you are “not a robot.” These small tests are called CAPTCHAs and are used to differentiate between genuine users and fake users or bots that could have a negative impact on your website and business.

Read More

Tags: Lead Generation, Data-Driven Marketing

3 Ways to Get the Most Out of Your Digital Marketing Agency

Posted by Hollee Kennedy on Mar 30, 2021 9:00:00 AM | 4 minute read

Digital marketing agencies like Markentum are known for their expertise in online marketing trends, best practices, and strategies. It can be tedious, time-consuming, and probably something you’d like to leave to a team of experts to handle alone. However, one of the best ways to get the most out of your digital marketing agency is to be involved!

Read More

Tags: Data-Driven Marketing, Account Management

Leveraging Senior Housing Data to Grow Your Community in 2021

Posted by Markentum Team on Jan 26, 2021 9:00:00 AM | 4 minute read

“If you can’t measure it, you can’t manage it.” This quote is attributed to Peter Drucker, although there is a dispute about its attribution.  I first heard it from Markentum CEO and my friend, Tom Hurlburt, many years ago.

Read More

Tags: Lead Generation, Senior Living, Data-Driven Marketing

Building a Data-Driven Digital Marketing Strategy

Posted by Markentum Team on Nov 17, 2020 9:00:00 AM | 5 minute read

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

Read More

Tags: Data-Driven Marketing, Fundamentals of Lead Generation

How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Sep 15, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

Read More

Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation

How to Maximize Your Paid Advertising Campaigns

Posted by Markentum Team on Jun 2, 2020 9:00:00 AM | 4 minute read

Paid Advertising in senior living can be a unique challenge, but Markentum is here to help!

Read More

Tags: Data-Driven Marketing, Paid Advertising