<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

3 Reasons You Should Pay Attention to Your Digital Data

Posted by Amber Wilcox on Apr 12, 2019 9:00:00 AM

In a world where technology and data are constantly evolving, it is important to evaluate if your business is properly measuring your digital marketing analytics. According to an article on Inc.com, it is reported that between 60% and 73% of all data within a company is unused. It is crucial that your organization is not only accessing your digital analytics properly, but that this data is utilized in ways that benefit your organization.

Read More

Tags: Inbound Marketing, Data-Driven Marketing

The Importance of Data-Driven Marketing Campaigns

Posted by Valerie Stephen on May 18, 2018 9:00:00 AM

Before the age of the internet, marketing rewarded those brands that were the loudest and most repetitive. If you could get your brand of cigarettes into the JCPenney catalog with an attractive doctor saying, “It’s great!”, your brand would most likely take off and be gobbled up by every household in America. But, times have changed. 

Read More

Tags: Data-Driven Marketing

Grow Your Digital Strategy

Expand your knowledge of agency news. Build your community. The Markentum Blog is what is growing on. Read newsworthy, agency advice within each post. Subscribe to stay connected to internet marketing with momentum.

Subscribe to Email Updates

Recent Posts