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Is A/B Testing for You? A Senior Living Digital Marketing Best Practice

Posted by Matt Grant on Nov 1, 2023 7:00:00 AM | 2 minute read

Ever wonder if one headline might grab a reader’s attention more than another? Or if your prospects might respond better to an offer for free parking or a meal discount? Whether you have a comprehensive marketing strategy or are planning a quick sales offer, you can implement A/B testing yourself. 

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Tags: Senior Living, Data-Driven Marketing, marketing strategy, Digital Marketing, A/B Testing

Need a Marketing Boost? Hire an Agency!

Posted by Kim Rosengren on Aug 10, 2023 7:00:00 AM | 6 minute read

It’s a competitive market. Finding and retaining residents is harder than ever. It requires a robust marketing strategy, a focused team, and a commitment to continual improvement. And sometimes the best path to sustainable growth is through a new marketing agency. 

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Tags: Data-Driven Marketing, case studies

What You Need to Know About Google Analytics 4 (GA4)

Posted by Loreal Hiscock on Dec 13, 2022 9:00:00 AM | 4 minute read

Google Analytics 4 (GA4) officially launched in October 2020 as the next generation of Analytics which collects event-based data from both websites and apps. While some businesses and developers have already started using GA4, the big push will come on July 1, 2023.

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Tags: Data-Driven Marketing

Get Creative: Adding QR Codes to Your Digital Marketing

Posted by Jess Kummrow on Apr 5, 2022 9:00:00 AM | 3 minute read

Initially developed in 1994 for use in the Japanese auto industry, QR codes rapidly became popular across many industries. However, while QR codes were appearing on products in North America for a while in the mid-late 2010s, they lost their popularity — until recently. 

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Tags: Data-Driven Marketing, Digital Media

How Integrations Can Improve Your Digital Marketing Efforts

Posted by Katrina Gagnon on Jan 18, 2022 9:00:00 AM | 5 minute read

Digital marketing has a vast network of tools to help get the job done. From email marketing programs and customer relationship management (CRM) software to social and reputation management platforms and marketing automation platforms, there is a tool for every facet of digital marketing. 

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Tags: Data-Driven Marketing, Marketing Automation

Digital Marketing Trends 2022: What to Expect

Posted by Rachelle Ransom on Jan 4, 2022 9:00:00 AM | 4 minute read

The world of digital marketing is ever-changing. What is trending today may not be tomorrow. And what’s going to be trending in six months might not even be created yet. Of course, you want to help your senior living community thrive and stay current, but how do you know what the next big thing will be?

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Tags: Data-Driven Marketing, Integrated Marketing

No More Third-Party Cookies: What You Need to Know for 2022

Posted by Loreal Hiscock on Oct 26, 2021 9:00:00 AM | 4 minute read

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

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Tags: Data-Driven Marketing, Paid Advertising

The Pros and Cons of Using CAPTCHA on Your Senior Living Website

Posted by Lauren Kaudelka on Jun 22, 2021 9:00:00 AM | 5 minute read

We’ve all seen them: the grid of images that may or may not contain a fire hydrant, a row of distorted letters and numbers, or just a simple box that makes you promise you are “not a robot.” These small tests are called CAPTCHAs and are used to differentiate between genuine users and fake users or bots that could have a negative impact on your website and business.

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Tags: Lead Generation, Data-Driven Marketing

3 Ways to Get the Most Out of Your Digital Marketing Agency

Posted by Hollee Kennedy on Mar 30, 2021 9:00:00 AM | 4 minute read

Digital marketing agencies like Markentum are known for their expertise in online marketing trends, best practices, and strategies. It can be tedious, time-consuming, and probably something you’d like to leave to a team of experts to handle alone. However, one of the best ways to get the most out of your digital marketing agency is to be involved!

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Tags: Data-Driven Marketing, Account Management

Leveraging Senior Housing Data to Grow Your Community in 2021

Posted by Markentum Team on Jan 26, 2021 9:00:00 AM | 4 minute read

“If you can’t measure it, you can’t manage it.” This quote is attributed to Peter Drucker, although there is a dispute about its attribution.  I first heard it from Markentum CEO and my friend, Tom Hurlburt, many years ago.

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Tags: Lead Generation, Senior Living, Data-Driven Marketing