WHAT'S GROWING ON

Video and photo services capture your brand's identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in some form or fashion, across all your channels and various designs throughout your digital efforts, it's no small task. But, these services are a vital part of your senior living digital strategy.

Take a moment to imagine with me...

Excitedly you slide open that sleek white box. You peel back the plastic cover to reveal what you’ve been looking forward to for the last six months. It’s the newest iPhone with the best camera yet. You quickly rush through setup tapping every “skip” button you can find. Finally, you’ve arrived! With a swift click the camera app opens, you snap your dog in the cutest pose you’ve ever seen. But wait... why is the picture so dark? The colors look dull? You didn’t even realize that the leftover bag of Cheetos and dirty laundry were not only on the floor but now in your picture!

We shop online, chat online, and surf online. The audience that you want to reach, I'm pretty sure, is online. So how do we reach them? There are many excellent tools we can use, and the sledgehammer is digital media.

Imagine only experiencing the Super Bowl as still photos. Admittedly, we would be more excited about the snacks (some already are) if the game wasn’t engaging us through, edge of your seat, play-by-play, fast and slow-motion video.

The evolution of marketing and technology over the years has been explosive and has no plans of slowing down. It was just a few years ago that social media started entering the marketing world, and today it is a basic fundamental practice to have a social media presence.