The world of senior living is transforming, and within this evolution, graphic design emerges as a critical player in orchestrating experiences. For senior living communities, the visual narrative crafted through design is more than just a means of decorative appeal — it is a language that connects, informs, and ultimately shapes perceptions and engagements. We are exploring how good graphic design is revolutionizing the way senior living communities engage with their audience.
The Impact of Good Graphic Design on Senior Living Engagement
Did you know that 80% of Americans are now familiar with podcasting and that men and women listen to them equally? That’s according to The Infinite Dial 2021. While listeners still skew slightly younger, podcasts can be just as effective as videos for showcasing your senior living community. Forbes reports that podcast consumers listen to 80% of each episode. This makes them an incredibly effective marketing tool for senior living when used as part of an integrated marketing strategy. They give you an opportunity to highlight the expertise of your staff, your community culture, and the stories of your residents.
Get Creative: Adding QR Codes to Your Digital Marketing
Initially developed in 1994 for use in the Japanese auto industry, QR codes rapidly became popular across many industries. However, while QR codes were appearing on products in North America for a while in the mid-late 2010s, they lost their popularity — until recently.
In the digital age we live in, using video content will be more important to make your brand stand out. People learn things by seeing, hearing, and doing, and video marketing has become the best way to pack all of these into one.
Tags: Video & Photography, Digital Media
5 Recommended Podcasts for Seniors
Over the past 20 years, podcasts have been on an upward trajectory and they show no sign of stopping. In 2004, George W. Bush became the first U.S. President to deliver a weekly address via podcast. Today, 55% of the U.S. population has listened to a podcast with 24% listening to them weekly. With over 48 million episodes of podcasts available, there is certainly no shortage of these virtual shows.
Tags: Senior Living, Digital Media
How to Establish Functional Design in Your Digital Marketing
Design is a significant element of your digital marketing strategy. You want to design pieces (graphics, marketing materials, etc.) that attract and engage your users. Whether you are a veteran designer or design is one of the many hats you wear for your senior living community, with every design, you should ask yourself - Is it functional for your audience?
Tips & Strategies for Creating Powerful Testimonials
All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?
Tags: Video & Photography, Digital Media, Reputation Management
How Virtual Tours Can Help in Senior Living Marketing
If a picture is worth a thousand words, imagine how much a virtual experience is worth! In today's modern-day era of tech-savvy people, the customer experience will always come first. If you do some research, you will see that potential residents and their families are looking for easier ways to engage with your senior living community, especially amid the COVID-19 pandemic.
Tags: Video & Photography, Digital Media
Get Creative: Welcoming a Lead to Your Senior Living Brand
Everything you do is a reflection of your senior living community and your brand. The look, feel, and voice of all your marketing should be similar. Even the look and attitude of your community staff and the presentations you give should have a similar feel. Every impression counts!
Why Are Video & Photo Services Important for Your Digital Marketing?
Video and photo services capture your brand's identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in some form or fashion, across all your channels and various designs throughout your digital efforts, it's no small task. But, these services are a vital part of your senior living digital strategy.
Tags: Video & Photography, Digital Media