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Using Email & Marketing Automation to Grow Your Brand

Posted by Katrina Gagnon on Jul 14, 2020 9:00:00 AM | 3 minute read

We receive emails every day. They let us know when our favorite brands are having sales or if our recent Amazon order has been received. With our inboxes becoming increasingly cluttered with emails, it may be tempting to abandon email marketing altogether.

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Tags: Branding, Email Marketing, Marketing Automation

5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Feb 21, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing

3 Reasons You Should Never Buy an Email List

Posted by Loreal Hiscock on Jan 10, 2020 9:00:00 AM | 4 minute read

The new year is here, and you may be considering an email marketing campaign to generate buzz around your senior living community. You have your current contact list to reach out to, but you want new email addresses – and you want them fast.

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Tags: Branding, Email Marketing

Simplify Your Efforts with Marketing Automation

Posted by Loreal Hiscock on Jun 7, 2019 9:00:00 AM | 3 minute read

A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.

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Tags: Inbound Marketing, Email Marketing

Personalizing Your Email Marketing Efforts

Posted by Emily Miller on May 24, 2019 9:00:00 AM | 3 minute read

Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.

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Tags: Inbound Marketing, Email Marketing

Why Your Senior Living Community Needs Email Marketing

Posted by Loreal Hiscock on Feb 1, 2019 9:00:00 AM | 3 minute read

Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”

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Tags: Inbound Marketing, Email Marketing