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Simplify Your Efforts with Marketing Automation

Posted by Loreal Hiscock on Jun 7, 2019 9:00:00 AM

A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.

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Tags: Inbound Marketing, Email Marketing

Personalizing Your Email Marketing Efforts

Posted by Emily Miller on May 24, 2019 9:00:00 AM

Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.

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Tags: Inbound Marketing, Email Marketing

Why Your Senior Living Community Needs Email Marketing

Posted by Loreal Hiscock on Feb 1, 2019 9:00:00 AM

Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”

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Tags: Inbound Marketing, Email Marketing

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