A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.
Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.
Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”