Email marketing is a great way to keep in touch and maintain a relationship with your senior living audience. In fact, “74% of Baby Boomers think email is the most personal channel to communicate with brands.”
As you well know, Apple continues to prioritize user privacy in each new update to its software by changing what information third-party companies can access. While these updates benefit the individual user, marketing companies have had to adjust to an ever-changing landscape and rethink how they quantify their results.
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Tags: Email Marketing
Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).
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Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation
We receive emails every day. They let us know when our favorite brands are having sales or if our recent Amazon order has been received. With our inboxes becoming increasingly cluttered with emails, it may be tempting to abandon email marketing altogether.
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The new year is here, and you may be considering an email marketing campaign to generate buzz around your senior living community. You have your current contact list to reach out to, but you want new email addresses – and you want them fast.
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Tags: Branding, Email Marketing
A relatively self-explanatory term, marketing automation, refers to software that exists with the goal of automating marketing actions or efforts.
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Consumers, both online and offline, expect a more personalized experience when dealing with a business compared to a one size fits all message - especially when choosing a senior living community. To meet consumers demands, it is important to leverage personalization - even in your marketing efforts.
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Despite common misconceptions, email marketing continues to be a powerful tool for reaching your senior living audience and potential customers. According to Statista 2018, in 2017, “global email users amounted to 3.7 billion users… this figure is set to grow to 4.3 billion users in 2022.”
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