Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Email Marketing 101: Subject Lines vs. Body Content

Markentum is exploring the debate between the subject line and the body content of an email to find out, once and for all, which is more important.

Read More
3 Reasons You Should Never Buy an Email List

Though it can be a quick and easy way to build your contact database, in the long run, buying an email list can cause severe issues for your email marketing strategy and your brand.

Read More
Why Your Senior Living Community Needs Email Marketing

No matter the size of your senior living community, you have the ability to reach the right people through email marketing 365 days a year, which can allow your sales team to focus their efforts on other opportunities.

Read More