WHAT'S GROWING ON

As a company focused solely on the senior living industry, Markentum believes that we are responsible for both providing successful marketing efforts for our partners and raising awareness and support for specific issues that impact older adults.

The Traffic & Conversion Summit (T&C) describes itself as “The Premier Gathering of Digital Marketers on Planet Earth!” This conference is built entirely around digital marketing - addressing issues in the industry and offering insight into what’s working now.

As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”

As the most visited city in Texas, San Antonio was a wonderful choice for hosting this year’s Argentum Senior Living Executive Conference. With a mission to help connect, discover, and advance the senior living and care industry, Argentum continues to provide a meaningful opportunity for ongoing education – and this year was no different!

From February 20^th through 22^nd, 2019, our President, Chris, represented Markentum at NIC Spring 2019 in San Diego, California. NIC, or the National Investment Conference, focuses on three key components: data, analytics, and connections. In attendance were a variety of people all engaging on different levels to further the conversation and momentum of what is happening in senior living and housing today.

One year ago, I had the opportunity to walk for the first time to raise awareness and support for Alzheimer’s care and support. I was surrounded by other beautiful people whose lives had been impacted in some way by Alzheimer’s and other types of dementia.

Started in 2012, INBOUND is a conference hosted by HubSpot that brings together thousands of industry professionals and marketers from across the globe with the common goal of learning, networking and growing together. 

LeadingAge is a national organization, with state chapters, whose mission is to serve, inspire and advocate for seniors. This year,LeadingAge Tennessee’s Annual Conference & Vendor Showcase focused on what it means to live a life with intention - Life on Purpose. As a platinum sponsor, vendor, and conference speaker, Markentum had the unique opportunity to discover, over the three days of LeadingAge Tennessee, how living “Life on Purpose” impacts education, serving others, and meaningful interactions!

Last week, in honor of ‘The Longest Day’, Markentum went purple to raise Alzheimer’s awareness. We had the opportunity to decorate our office entirely in purple and create a space that promoted Alzheimer’s awareness and brain health, as well as educate ourselves about what living with Alzheimer’s disease is really like.

At national conferences, we all have different goals and takeaways, but one thing we all have in common in the senior living industry is the love we have for the people we care for and work with. Markentum values growing relationships and engaging in the industry we love - senior living.