Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:
- Is your brand consistent?
- Does your website score “10s” across key performance indicators?
- Are you truly leveraging SEO?
- Do your marketing programs leverage the same automation platform?
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Tags:
Lead Generation,
Content Marketing,
Search Engine Optimization,
Fundamentals of Lead Generation
Markentum consistently beats the industry’s averages for cost per lead for our senior living clients. It’s no surprise then that the number one question I am asked is “how can we attract more leads?” While it is possible to see future residents click on an ad, schedule a visit and move in quickly, it’s more likely that they will take more nurturing to get to that point. We recommend a multi-channel strategy to guide your buyer’s journey.
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Tags:
Lead Generation,
Lead Nurturing,
Fundamentals of Lead Generation
When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason?
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Tags:
Data-Driven Marketing,
Fundamentals of Lead Generation
With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.
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Tags:
Content Marketing,
Social Media Marketing,
Fundamentals of Lead Generation
Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).
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Tags:
Lead Nurturing,
Email Marketing,
Fundamentals of Lead Generation
When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.
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Tags:
Marketing Automation,
Fundamentals of Lead Generation
Paid advertising services are beneficial to any business, including senior living. Allocating resources toward digital advertising efforts allows you to bring in qualified leads to your growing community. Of course, your community can run its own paid advertising services, but there are also significant benefits to hiring experts.
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Tags:
Paid Advertising,
Fundamentals of Lead Generation
Everything you do is a reflection of your senior living community and your brand. The look, feel, and voice of all your marketing should be similar. Even the look and attitude of your community staff and the presentations you give should have a similar feel. Every impression counts!
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Tags:
Digital Media,
Fundamentals of Lead Generation
As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).
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Tags:
Lead Generation,
Content Marketing,
Fundamentals of Lead Generation
Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.
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Tags:
Web Design & Development,
Search Engine Optimization,
Fundamentals of Lead Generation