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Building a Data-Driven Digital Marketing Strategy

Posted by Markentum Team on Nov 17, 2020 9:00:00 AM | 5 minute read

When you hear the words “data-driven marketing,” what comes to mind? Maybe a bit of initial disinterest and expectations of long-winded conversations about numbers? Perhaps, the memory of seeing a graph depicting what you were told was a “good” example of healthy growth without understanding why or for what reason? 

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Tags: Data-Driven Marketing, Fundamentals of Lead Generation

Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Nov 10, 2020 9:00:00 AM | 3 minute read

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

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Tags: Content Marketing, Social Media Marketing, Fundamentals of Lead Generation

5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Nov 3, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation

Using Marketing Automation to Connect with Your Prospects

Posted by Katrina Gagnon on Oct 27, 2020 9:00:00 AM | 4 minute read

When it comes to digital marketing, creating a seamless online experience helps ease the buyer’s journey and allows your sales and marketing teams to connect with your leads more easily. Creating a simple and straightforward experience for your prospects can be accomplished with user-friendly web design and engaging content. Still, another way to streamline and enhance that experience is through marketing automation.

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Tags: Marketing Automation, Fundamentals of Lead Generation

Finding Paid Advertising Success with Your Digital Marketing Agency

Posted by Megan Daigle on Oct 20, 2020 9:00:00 AM | 5 minute read

Paid advertising services are beneficial to any business, including senior living. Allocating resources toward digital advertising efforts allows you to bring in qualified leads to your growing community. Of course, your community can run its own paid advertising services, but there are also significant benefits to hiring experts.

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Tags: Paid Advertising, Fundamentals of Lead Generation

Get Creative: Welcoming a Lead to Your Senior Living Brand

Posted by Charlie Hoff on Oct 13, 2020 9:00:00 AM | 3 minute read

Everything you do is a reflection of your senior living community and your brand. The look, feel, and voice of all your marketing should be similar. Even the look and attitude of your community staff and the presentations you give should have a similar feel. Every impression counts!

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Tags: Digital Media, Fundamentals of Lead Generation

4 Types of Content for Your Senior Living Community

Posted by Lauren Kaudelka on Oct 6, 2020 9:00:00 AM | 6 minute read

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

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Tags: Lead Generation, Content Marketing, Fundamentals of Lead Generation

Web Design and User Experience Tips for 2020

Posted by Markentum Team on Sep 29, 2020 9:00:00 AM | 4 minute read

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

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Tags: Web Design & Development, Search Engine Optimization, Fundamentals of Lead Generation

How to Find Out What Content & Resources Your Audience Wants

Posted by Loreal Hiscock on Sep 15, 2020 9:00:00 AM | 4 minute read

From search results to social media efforts and everything in between, content is what can convert a website visitor into a long-term customer. The key to effective content is to provide information that solves a problem your audience may have, answers a question, or educates them on a relevant issue.

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Tags: Data-Driven Marketing, Content Marketing, Fundamentals of Lead Generation

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

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Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation