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Markentum's Thoughts: COVID-19 & the "New Normal" of our Digital World

Posted by Chris Mohrman on Sep 22, 2020 9:00:00 AM | 4 minute read

In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.

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Tags: Senior Living, Markentum's Thoughts, Integrated Marketing

Using Digital Marketing to Inform & Educate During a Crisis Situation

Posted by Loreal Hiscock on Mar 24, 2020 9:00:00 AM | 4 minute read

During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.

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Tags: Senior Living, Integrated Marketing

Channel Your Integrated Marketing Voice

Posted by Chris Mohrman on Mar 3, 2020 9:00:00 AM | 5 minute read

What concept could The Beatles and omni-channel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.

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Tags: Lead Generation, Integrated Marketing

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