During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.
What concept could The Beatles and omnichannel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.
