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How Sales and Marketing Alignment Can Increase Revenue

Posted by Loreal Hiscock on Apr 6, 2021 9:00:00 AM | 4 minute read

We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.

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Tags: Lead Generation, Senior Living

What You Should Know About Apple's New iOS 14 Update

Posted by Lauren Kaudelka on Mar 16, 2021 9:00:00 AM | 7 minute read

The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.

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Tags: Lead Generation, Paid Advertising

Leveraging Senior Housing Data to Grow Your Community in 2021

Posted by Ryan Blanco on Jan 26, 2021 9:00:00 AM | 4 minute read

“If you can’t measure it, you can’t manage it.” This quote is attributed to Peter Drucker, although there is a dispute about its attribution.  I first heard it from Markentum CEO and my friend, Tom Hurlburt, many years ago.

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Tags: Lead Generation, Senior Living, Data-Driven Marketing

Tips for Creating a Comprehensive Marketing Strategy in 2021

Posted by Rachelle Ransom on Jan 12, 2021 9:00:00 AM | 4 minute read

Whether you are an experienced marketer or are just beginning your marketing efforts, you likely have marketing objectives that you want to reach (and hopefully, exceed!). One of best ways to approach these goals is by creating a comprehensive marketing strategy.

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Tags: Lead Generation, Integrated Marketing

How to Write Effective Website Copy

Posted by Rachelle Ransom on Dec 15, 2020 9:00:00 AM | 3 minute read

We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?

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Tags: Lead Generation, Content Marketing

4 Tips for Leveraging Paid Advertising During the Holidays

Posted by Megan Daigle on Nov 24, 2020 9:00:00 AM | 4 minute read

2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.

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Tags: Lead Generation, Paid Advertising

4 Types of Content for Your Senior Living Community

Posted by Lauren Kaudelka on Oct 6, 2020 9:00:00 AM | 6 minute read

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

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Tags: Lead Generation, Content Marketing, Fundamentals of Lead Generation

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

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Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

What Is The Buyer’s Journey?

Posted by Lauren Kaudelka on Aug 25, 2020 9:00:00 AM | 5 minute read

Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.

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Tags: Lead Generation, Inbound Marketing, Lead Nurturing

Senior Living Communities Looking Beyond COVID-19

Posted by Loreal Hiscock on May 5, 2020 9:00:00 AM | 4 minute read

While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.

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Tags: Lead Generation, Senior Living