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Lead Quality vs. Quantity: Why Senior Living Executives Should Demand More

Posted by Kim Rosengren on Oct 23, 2023 7:00:00 AM | 2 minute read

As a senior living operator, how many times a week do you receive an email offering to fill your pipeline with leads? I receive a couple of those emails a day. I don’t even open them–and yet, they keep coming…promising me a HUGE pipeline of leads. 

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Tags: Lead Generation, Paid Advertising, Sales Qualifies Leads

How to Drive Traffic to Your Special Events

Posted by Matt Grant and Kim Rosengren on Aug 18, 2023 7:00:00 AM | 3 minute read

As a senior living operator, you’re already familiar with the power of Grand Opening events to drive traffic through your doors. Prospective residents, families, neighbors, and maybe even competitors are all excited to see what’s new. Grand Opening events are a powerful lead generation tool that can bring in hundreds of prospects simultaneously. 

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Tags: Lead Generation, Event Management

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

Posted by Kim Rosengren on Jul 28, 2023 7:00:00 AM | 2 minute read

Testimonials and case studies are powerful sales tools for senior living operators and vendors. They demonstrate the impact of your community or your products and provide tangible evidence of their value. Here are five reasons to make testimonials and case studies a valuable lead generation tool for anyone selling something in senior living today:

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Tags: Lead Generation, Sales Qualifies Leads, case studies, testimonials

5 Simple Ways to Align Your Marketing & Sales Strategies

Posted by Matt Grant on Jul 21, 2023 7:00:00 AM | 2 minute read

Generating sales qualified leads is hard. Here are 5 ways to produce leads your organization can execute!

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Tags: Lead Generation, Content Marketing, Email Marketing, Sales Qualifies Leads

Consistent Lead Generation Requires a Solid Marketing Foundation

Posted by Kim Rosengren on Jun 28, 2023 7:00:00 AM | 3 minute read

Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:

  1. Is your brand consistent? 
  2. Does your website score “10s” across key performance indicators? 
  3. Are you truly leveraging SEO? 
  4. Do your marketing programs leverage the same automation platform?
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Tags: Lead Generation, Content Marketing, Search Engine Optimization, Fundamentals of Lead Generation

Generate More Leads with Digital Advertising

Posted by Matt Grant on Jun 22, 2023 9:00:00 AM | 2 minute read

Digital advertising is a versatile tool in senior living’s marketing toolkit. Used appropriately, digital ads can drive awareness, build audiences, and generate quality leads by driving interested prospects to your community. 

Here are the top 6 paid digital ad strategies in senior living marketing today: 

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Tags: Lead Generation, Paid Advertising

A Multi-Channel Lead Generation Strategy Will Keep Your Lead Funnel Full

Posted by Kim Rosengren on Jun 8, 2023 9:00:00 AM | 2 minute read

Markentum consistently beats the industry’s averages for cost per lead for our senior living clients. It’s no surprise then that the number one question I am asked is “how can we attract more leads?” While it is possible to see future residents click on an ad, schedule a visit and move in quickly, it’s more likely that they will take more nurturing to get to that point. We recommend a multi-channel strategy to guide your buyer’s journey. 

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Tags: Lead Generation, Lead Nurturing, Fundamentals of Lead Generation

2023 Will Be the Year of Storytelling

Posted by Kim Rosengren on Jan 3, 2023 9:00:00 AM | 3 minute read

“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.

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Tags: Lead Generation, Video & Photography

Digital Marketing: Targeting Senior Living Prospects More Effectively

Posted by Rachelle Ransom on May 17, 2022 9:00:00 AM | 4 minute read

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

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Tags: Lead Generation, Senior Living

Understanding the Senior Living Sales Cycle

Posted by Katrina Gagnon on Mar 8, 2022 9:00:00 AM | 4 minute read

Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.

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Tags: Lead Generation, Lead Nurturing