“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.
While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.
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Tags: Lead Generation, Senior Living
Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.
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Tags: Lead Generation, Lead Nurturing
As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.
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Tags: Lead Generation, Content Marketing
We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!
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Tags: Lead Generation, Paid Advertising
If you’ve been searching on a company’s website for a quick answer, odds are you’ve seen or used automated chat messaging. Chat Automation, also known as chatbots, is the fastest-growing channel for companies to provide information and handle customer service inquiries. In fact, the use of chatbots has increased 92% since 2019.
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Tags: Lead Generation, Lead Nurturing
We’ve all seen them: the grid of images that may or may not contain a fire hydrant, a row of distorted letters and numbers, or just a simple box that makes you promise you are “not a robot.” These small tests are called CAPTCHAs and are used to differentiate between genuine users and fake users or bots that could have a negative impact on your website and business.
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The numbers are in, and they are not good. According to data from NIC Map senior living occupancy in Q1 2021 was the lowest it has ever been - 78.8%.
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Tags: Lead Generation, Senior Living
When building an integrated marketing strategy, you may feel like you have endless amounts of data regarding your online conversions and who is interacting with your website. But what about people that call your business? Are you tracking how many leads convert from phone calls? Where did those leads originate?
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We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.
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Tags: Lead Generation, Senior Living
