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4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

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Tags: Lead Generation, Data-Driven Marketing, Content Marketing

How Your Senior Living Residents Can Help Your Marketing Efforts

Posted by Loreal Hiscock on Sep 13, 2019 9:00:00 AM | 3 minute read

The goal of your marketing efforts is to attract your target audience to your community. You create emails, blog articles, resources, graphics, and more to highlight your community’s amenities, services, and beautiful grounds. However, you may not realize that one of your strongest marketing assets are the residents that currently call your community home.

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Tags: Lead Generation, Inbound Marketing

4 Digital Marketing Mistakes: Are You Making Them?

Posted by Chris Stahler on Jul 12, 2019 9:00:00 AM | 3 minute read

The age of digital marketing is upon us, and it is a lively one. If you are wondering, “how can my community benefit from digital marketing?”, you may be shocked to learn just how valuable it can be to the senior living industry!

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Tags: Lead Generation, Inbound Marketing

The Power of Call-To-Actions in Your Marketing Strategy

Posted by Loreal Hiscock on Mar 15, 2019 9:00:00 AM | 3 minute read

A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal? 

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Tags: Lead Generation, Inbound Marketing

Creating a Content Marketing Strategy

Posted by Loreal Hiscock on Oct 26, 2018 9:00:00 AM | 4 minute read

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

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Tags: Lead Generation, Content Marketing

SEO and Your Senior Living Website

Posted by Loreal Hiscock on Sep 7, 2018 9:00:00 AM | 4 minute read

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

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Tags: Lead Generation, Web Development, Search Engine Optimization

4 Reasons to Use Paid Search for Your Senior Living Community

Posted by Tighe O'Connor on Aug 24, 2018 9:00:00 AM | 3 minute read

If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes, so you have no idea what's right for you.

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Tags: Lead Generation, Paid Advertising

4 Tips for Creating A Successful Online Blog

Posted by Valerie Stephen on Jun 22, 2018 9:00:00 AM | 4 minute read

Generating content for your senior living brand is one of the most powerful ways to drive traffic to your website. When you put that content in blog form, it can serve as a platform for a multitude of purposes. Blogs can educate, inform, and entertain.

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Tags: Lead Generation, Content Marketing

Who Cares about Your Senior Living Community?

Posted by Tighe O'Connor on Jun 1, 2018 10:30:00 AM | 3 minute read

Marketing is all about understanding your audience. When marketing for senior living, this is no different! So, who is your audience? Through our data, collected by self-assigned personas of thousands of contacts we have brought in for our partners, we have started to understand what the typical audience looks like.

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Tags: Lead Generation, Senior Living

4 Ways to Bring Traffic to Your Senior Living Website

Posted by Tighe O'Connor on May 11, 2018 9:00:00 AM | 5 minute read

A professional website for a senior living company is a significant investment. You’re often spending tons of money and time to build something that has the potential to bring you a high quantity of leads and give people a great first impression of your community. But the problem is, if you don’t do anything to increase your website traffic you’ll get nowhere near the amount of traction you were hoping for.

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Tags: Lead Generation, Web Development

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