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Creating a Content Marketing Strategy

Posted by Loreal Hiscock on Oct 26, 2018 9:00:00 AM

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

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Tags: Content Marketing, Lead Generation

SEO and Your Senior Living Website

Posted by Loreal Hiscock on Sep 7, 2018 9:00:00 AM

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

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Tags: Search Engine Optimization, Web Development, Lead Generation

4 Reasons to Use Paid Search for Your Senior Living Community

Posted by Tighe O'Connor on Aug 24, 2018 9:00:00 AM

If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes, so you have no idea what's right for you.

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Tags: Paid Advertising, Lead Generation

4 Tips for Creating A Successful Online Blog

Posted by Valerie Stephen on Jun 22, 2018 9:00:00 AM

Generating content for your senior living brand is one of the most powerful ways to drive traffic to your website. When you put that content in blog form, it can serve as a platform for a multitude of purposes. Blogs can educate, inform, and entertain.

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Tags: Content Marketing, Lead Generation

Who Cares about Your Senior Living Community?

Posted by Tighe O'Connor on Jun 1, 2018 10:30:00 AM

Marketing is all about understanding your audience. When marketing for senior living, this is no different! So, who is your audience? Through our data, collected by self-assigned personas of thousands of contacts we have brought in for our partners, we have started to understand what the typical audience looks like.

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Tags: Senior Living, Lead Generation

4 Ways to Bring Traffic to Your Senior Living Website

Posted by Tighe O'Connor on May 11, 2018 9:00:00 AM

A professional website for a senior living company is a significant investment. You’re often spending tons of money and time to build something that has the potential to bring you a high quantity of leads and give people a great first impression of your community. But the problem is, if you don’t do anything to increase your website traffic you’ll get nowhere near the amount of traction you were hoping for.

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Tags: Web Development, Lead Generation

4 Steps to Generating Leads Better Than Referral Services

Posted by Tighe O'Connor on Apr 7, 2018 10:00:00 AM

Many senior living communities think that they are stuck in generating leads online from referral services that take a hefty commission. Not only are referral services expensive, but any benefit you see from them immediately stops once you stop paying.

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Tags: Lead Generation

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