<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

Read More

Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

What Is The Buyer’s Journey?

Posted by Lauren Kaudelka on Aug 25, 2020 9:00:00 AM | 5 minute read

Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.

Read More

Tags: Lead Generation, Inbound Marketing, Lead Nurturing

4 Types of Content for Your Senior Living Community

Posted by Lauren Kaudelka on Jul 28, 2020 9:00:00 AM | 5 minute read

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

Read More

Tags: Lead Generation, Content Marketing

Senior Living Communities Looking Beyond COVID-19

Posted by Loreal Hiscock on May 5, 2020 9:00:00 AM | 4 minute read

While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.

Read More

Tags: Lead Generation, Senior Living

Channel Your Integrated Marketing Voice

Posted by Chris Mohrman on Mar 3, 2020 9:00:00 AM | 5 minute read

What concept could The Beatles and omnichannel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.

Read More

Tags: Lead Generation, Integrated Marketing

4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

Read More

Tags: Lead Generation, Data-Driven Marketing, Content Marketing

How Your Senior Living Residents Can Help Your Marketing Efforts

Posted by Loreal Hiscock on Sep 13, 2019 9:00:00 AM | 3 minute read

The goal of your marketing efforts is to attract your target audience to your community. You create emails, blog articles, resources, graphics, and more to highlight your community’s amenities, services, and beautiful grounds. However, you may not realize that one of your strongest marketing assets are the residents that currently call your community home.

Read More

Tags: Lead Generation, Inbound Marketing

4 Digital Marketing Mistakes: Are You Making Them?

Posted by Markentum Team on Jul 12, 2019 9:00:00 AM | 3 minute read

The age of digital marketing is upon us, and it is a lively one. If you are wondering, “how can my community benefit from digital marketing?”, you may be shocked to learn just how valuable it can be to the senior living industry!

Read More

Tags: Lead Generation, Inbound Marketing

The Power of Call-To-Actions in Your Marketing Strategy

Posted by Loreal Hiscock on Mar 15, 2019 9:00:00 AM | 3 minute read

A strong digital marketing strategy does a lot of things – it allows you to build your brand, manage your online reputation, create and distribute information about your senior living community or services, and more. But, what is the end goal? 

Read More

Tags: Lead Generation, Inbound Marketing

Creating a Content Marketing Strategy

Posted by Loreal Hiscock on Oct 26, 2018 9:00:00 AM | 4 minute read

Three fundamental goals of content marketing are brand awareness, increasing traffic to your website and increasing reach without increasing costs. Content marketing is a long-term strategy that allows you to continue to gain leads without breaking your marketing budget.

Read More

Tags: Lead Generation, Content Marketing