<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Digital Marketing: Targeting Senior Living Prospects More Effectively

Posted by Rachelle Ransom on May 17, 2022 9:00:00 AM | 4 minute read

While targeting the family and friends of an older adult is a key focus for many senior living marketing strategies, you don't want to overlook marketing directly to the individuals you want to move into your community. You could be missing out on key opportunities to influence senior audiences and expand your brand’s reach by neglecting to do so.

Read More

Tags: Lead Generation, Senior Living

Understanding the Senior Living Sales Cycle

Posted by Katrina Gagnon on Mar 8, 2022 9:00:00 AM | 4 minute read

Although marketing and sales strategies for senior living mirror other industries, it is important to understand what makes senior living unique. Understanding the differences in behavior, timeline, and how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.

Read More

Tags: Lead Generation, Lead Nurturing

Your Story Matters: How Storytelling Drives Digital Marketing

Posted by Jim Blanks on Mar 1, 2022 9:00:00 AM | 3 minute read

As new trends continue to emerge in the world of digital marketing, one thing remains the same: Great storytelling is one of the best ways to connect with a wide audience, foster fierce brand loyalty, and generate greater revenue.

Read More

Tags: Lead Generation, Content Marketing

3 Paid Advertising Tips to Kickstart 2022

Posted by Stephanie Holland on Feb 1, 2022 9:00:00 AM | 3 minute read

We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!

Read More

Tags: Lead Generation, Paid Advertising

Connecting with your Audience through Chat Automation

Posted by Katrina Gagnon on Aug 17, 2021 9:00:00 AM | 4 minute read

If you’ve been searching on a company’s website for a quick answer, odds are you’ve seen or used automated chat messaging. Chat Automation, also known as chatbots, is the fastest-growing channel for companies to provide information and handle customer service inquiries. In fact, the use of chatbots has increased 92% since 2019.

Read More

Tags: Lead Generation, Lead Nurturing

The Pros and Cons of Using CAPTCHA on Your Senior Living Website

Posted by Lauren Kaudelka on Jun 22, 2021 9:00:00 AM | 5 minute read

We’ve all seen them: the grid of images that may or may not contain a fire hydrant, a row of distorted letters and numbers, or just a simple box that makes you promise you are “not a robot.” These small tests are called CAPTCHAs and are used to differentiate between genuine users and fake users or bots that could have a negative impact on your website and business.

Read More

Tags: Lead Generation, Data-Driven Marketing

REVIEW: Q1 2021 Senior Housing Occupancy

Posted by Markentum Team on May 25, 2021 9:00:00 AM | 3 minute read

The numbers are in, and they are not good. According to data from NIC Map senior living occupancy in Q1 2021 was the lowest it has ever been - 78.8%.

Read More

Tags: Lead Generation, Senior Living

How Call Tracking Can Enhance Your Lead Generation

Posted by Katrina Gagnon on May 11, 2021 9:00:00 AM | 4 minute read

When building an integrated marketing strategy, you may feel like you have endless amounts of data regarding your online conversions and who is interacting with your website. But what about people that call your business? Are you tracking how many leads convert from phone calls? Where did those leads originate?

Read More

Tags: Lead Generation, Call Tracking & Intelligence

How Sales and Marketing Alignment Can Increase Revenue

Posted by Loreal Hiscock on Apr 6, 2021 9:00:00 AM | 4 minute read

We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.

Read More

Tags: Lead Generation, Senior Living

What You Should Know About Apple's New iOS 14 Update

Posted by Lauren Kaudelka on Mar 16, 2021 9:00:00 AM | 7 minute read

The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.

Read More

Tags: Lead Generation, Paid Advertising