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Tips for Creating a Comprehensive Marketing Strategy in 2021

Posted by Rachelle Ransom on Jan 12, 2021 9:00:00 AM | 4 minute read

Whether you are an experienced marketer or are just beginning your marketing efforts, you likely have marketing objectives that you want to reach (and hopefully, exceed!). One of best ways to approach these goals is by creating a comprehensive marketing strategy.

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Tags: Lead Generation, Integrated Marketing

How to Write Effective Website Copy

Posted by Rachelle Ransom on Dec 15, 2020 9:00:00 AM | 3 minute read

We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?

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Tags: Lead Generation, Content Marketing

4 Tips for Leveraging Paid Advertising During the Holidays

Posted by Megan Daigle on Nov 24, 2020 9:00:00 AM | 4 minute read

2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.

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Tags: Lead Generation, Paid Advertising

4 Types of Content for Your Senior Living Community

Posted by Lauren Kaudelka on Oct 6, 2020 9:00:00 AM | 6 minute read

As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).

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Tags: Lead Generation, Content Marketing, Fundamentals of Lead Generation

What is a Qualified Lead in Senior Living?

Posted by Katrina Gagnon on Sep 1, 2020 9:00:00 AM | 4 minute read

When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?

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Tags: Lead Generation, Senior Living, Fundamentals of Lead Generation

What Is The Buyer’s Journey?

Posted by Lauren Kaudelka on Aug 25, 2020 9:00:00 AM | 5 minute read

Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.

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Tags: Lead Generation, Inbound Marketing, Lead Nurturing

Senior Living Communities Looking Beyond COVID-19

Posted by Loreal Hiscock on May 5, 2020 9:00:00 AM | 4 minute read

While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.

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Tags: Lead Generation, Senior Living

Channel Your Integrated Marketing Voice

Posted by Chris Mohrman on Mar 3, 2020 9:00:00 AM | 5 minute read

What concept could The Beatles and omni-channel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.

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Tags: Lead Generation, Integrated Marketing

4 Content Marketing Tips to Boost Website Traffic

Posted by Loreal Hiscock on Oct 11, 2019 9:00:00 AM | 4 minute read

As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.

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Tags: Lead Generation, Data-Driven Marketing, Content Marketing

How Your Senior Living Residents Can Help Your Marketing Efforts

Posted by Loreal Hiscock on Sep 13, 2019 9:00:00 AM | 3 minute read

The goal of your marketing efforts is to attract your target audience to your community. You create emails, blog articles, resources, graphics, and more to highlight your community’s amenities, services, and beautiful grounds. However, you may not realize that one of your strongest marketing assets are the residents that currently call your community home.

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Tags: Lead Generation, Inbound Marketing