Understanding how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.
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Blog
Digital Savvy For
Senior Living Marketers.
At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.
Markentum is looking at the pros and cons of CAPTCHA tests and how they could help or harm your senior living community's objectives.
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Markentum knows that phone calls are a crucial component of your digital marketing strategy, and call tracking can help enhance your lead generation.
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Markentum has created a list of seven tips for crafting content that can lead to creating more effective website copy.
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Markentum has created this blog (a type of content!) to explain various types of content and the most effective ways to use them to increase leads.
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Markentum wants to share the basics of what makes a lead qualified and why they can be more valuable for your senior living community.
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Markentum is sharing insight into the buyer’s journey from start to finish (to start again), and how this impacts the success of your senior community.
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If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.
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If you’re new to the game and you’re trying to avoid mistakes, Markentum has you covered. We want to share four common mistakes made by newcomers, and even some veterans, of the marketing field and how to avoid them.
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