“If you can’t measure it, you can’t manage it.” This quote is attributed to Peter Drucker, although there is a dispute about its attribution. I first heard it from Markentum CEO and my friend, Tom Hurlburt, many years ago.
Whether you are an experienced marketer or are just beginning your marketing efforts, you likely have marketing objectives that you want to reach (and hopefully, exceed!). One of best ways to approach these goals is by creating a comprehensive marketing strategy.
We all have a story to tell, but the way in which the story is told determines how effective it is at getting our point across. Words and content hold power. Is your message reaching the right people? Are you telling your story in a way that engages your target audience?
2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.
As the phrase goes, “content is king” (or queen!). The reason people say this is because, well, it’s true. Content marketing is one of the most effective strategies for your company. Do you want to build brand awareness? Use content. Do you want to improve your search engine rankings? Use content. Do you want to increase leads? (Hint: use content).
When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?
Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.
While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.
What concept could The Beatles and omni-channel marketing possibly share? While The Beatles were groundbreaking in creating exciting sonic pop landscapes, the Fab Four relied on each of their core skills working in harmony to achieve their success.
As digital trends continue to change, and social media platforms become a more dominant tool, content marketing continues to be at the forefront. If you look at the digital marketing landscape, it’s multiple networks, tools, and websites pushing out the same thing – content.