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SEO and Your Senior Living Website

Posted by Loreal Hiscock on Sep 7, 2018 9:00:00 AM | 4 minute read

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

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Tags: Lead Generation, Web Development, Search Engine Optimization

4 Reasons to Use Paid Search for Your Senior Living Community

Posted by Tighe O'Connor on Aug 24, 2018 9:00:00 AM | 3 minute read

If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes, so you have no idea what's right for you.

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Tags: Lead Generation, Paid Advertising

4 Tips for Creating A Successful Online Blog

Posted by Markentum Team on Jun 22, 2018 9:00:00 AM | 4 minute read

Generating content for your senior living brand is one of the most powerful ways to drive traffic to your website. When you put that content in blog form, it can serve as a platform for a multitude of purposes. Blogs can educate, inform, and entertain.

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Tags: Lead Generation, Content Marketing

Who Cares about Your Senior Living Community?

Posted by Tighe O'Connor on Jun 1, 2018 10:30:00 AM | 3 minute read

Marketing is all about understanding your audience. When marketing for senior living, this is no different! So, who is your audience? Through our data, collected by self-assigned personas of thousands of contacts we have brought in for our partners, we have started to understand what the typical audience looks like.

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Tags: Lead Generation, Senior Living

4 Ways to Bring Traffic to Your Senior Living Website

Posted by Tighe O'Connor on May 11, 2018 9:00:00 AM | 5 minute read

A professional website for a senior living company is a significant investment. You’re often spending tons of money and time to build something that has the potential to bring you a high quantity of leads and give people a great first impression of your community. But the problem is, if you don’t do anything to increase your website traffic you’ll get nowhere near the amount of traction you were hoping for.

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Tags: Lead Generation, Web Development

4 Steps to Generating Leads Better Than Referral Services

Posted by Tighe O'Connor on Apr 7, 2018 10:00:00 AM | 3 minute read

Many senior living communities think that they are stuck in generating leads online from referral services that take a hefty commission. Not only are referral services expensive, but any benefit you see from them immediately stops once you stop paying.

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Tags: Lead Generation

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