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Connecting with your Audience through Chat Automation

Posted by Katrina Gagnon on Aug 17, 2021 9:00:00 AM | 4 minute read

If you’ve been searching on a company’s website for a quick answer, odds are you’ve seen or used automated chat messaging. Chat Automation, also known as chatbots, is the fastest-growing channel for companies to provide information and handle customer service inquiries. In fact, the use of chatbots has increased 92% since 2019.

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Tags: Lead Generation, Lead Nurturing

5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Nov 3, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing, Fundamentals of Lead Generation

What Is The Buyer’s Journey?

Posted by Lauren Kaudelka on Aug 25, 2020 9:00:00 AM | 5 minute read

Every person has been on the buyer’s journey—even if you didn’t know there was a name for it! The buyer’s journey is the process of realizing that you have a problem, and the series of choices you make to solve this problem.

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Tags: Lead Generation, Lead Nurturing, Integrated Marketing

Understanding Marketing Funnels

Posted by Markentum Team on Jun 28, 2019 9:00:00 AM | 4 minute read

Marketing funnels are the different stages that a prospective customer goes through until they reach the final step: conversion. The idea of a marketing funnel is that there are many leads, or potential customers, at the top of the funnel, but much fewer at the bottom. The purpose of the funnel is to narrow down your leads to those who have a high probability of becoming a customer.

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Tags: Lead Nurturing, Integrated Marketing

Lead Management: Benefits of Using a CRM System

Posted by Loreal Hiscock on Jan 25, 2019 9:00:00 AM | 3 minute read

Managing your senior living contact list can be a demanding task, but a CRM system can provide the necessary assistance. CRM may mean “Customer-Relationship Management”, but these programs are for every lead, customer, or contact that interacts with your senior living community. Whatever lifecycle status a contact is, these programs allow you to fully manage, engage, and communicate with your audience.­

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Tags: Lead Nurturing, Integrated Marketing

Lead Nurturing: Turning Leads into Community Move-ins

Posted by Loreal Hiscock on Nov 9, 2018 9:00:00 AM | 4 minute read

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

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Tags: Lead Nurturing, Integrated Marketing