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5 Ways to Create a User-Focused Email Marketing Strategy

Posted by Katrina Gagnon on Feb 21, 2020 9:00:00 AM | 4 minute read

Email Marketing is becoming one of the most popular and direct ways to get in touch with your prospects. In fact, 95% of companies using marketing automation are taking advantage of email marketing. These companies have seen that for every $1 spent on email marketing, they see an average return of $42 (DMA, 2019).

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Tags: Lead Nurturing, Email Marketing

Understanding Marketing Funnels

Posted by Markentum Team on Jun 28, 2019 9:00:00 AM | 4 minute read

Marketing funnels are the different stages that a prospective customer goes through until they reach the final step: conversion. The idea of a marketing funnel is that there are many leads, or potential customers, at the top of the funnel, but much fewer at the bottom. The purpose of the funnel is to narrow down your leads to those who have a high probability of becoming a customer.

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Tags: Inbound Marketing, Lead Nurturing

Lead Management: Benefits of Using a CRM System

Posted by Loreal Hiscock on Jan 25, 2019 9:00:00 AM | 3 minute read

Managing your senior living contact list can be a demanding task, but a CRM system can provide the necessary assistance. CRM may mean “Customer-Relationship Management”, but these programs are for every lead, customer, or contact that interacts with your senior living community. Whatever lifecycle status a contact is, these programs allow you to fully manage, engage, and communicate with your audience.­

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Tags: Inbound Marketing, Lead Nurturing

Lead Nurturing: Turning Leads into Community Move-ins

Posted by Loreal Hiscock on Nov 9, 2018 9:00:00 AM | 4 minute read

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

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Tags: Inbound Marketing, Lead Nurturing

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