Digital Savvy For
Senior Living Marketers.

At Markentum, we geek out on marketing trends, insights, and emerging technologies from all over the senior living market. Here’s what’s on our minds now.

Is Lead Nurturing for You?

Markentum is exploring the essence of lead nurturing within the context of senior living communities, unveiling its operational mechanics and providing actionable strategies to cultivate a robust marketing plan that effectively nurtures leads.

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Understanding the Senior Living Sales Cycle

Understanding how senior living prospects move through the buyer’s journey can help marketing and sales teams customize their efforts to their audience.

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Lead Nurturing: Turning Leads into Community Move-ins

As more and more senior living communities begin to adopt inbound marketing strategies, the process of nurturing leads is becoming even more important. However, many companies are unfamiliar with what “lead nurturing” means and how it benefits their community.

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