Welcome to 2021! The year that felt like it took ten years to get to! After all the ups and downs we experienced in 2020, we're ready to take new and courageous steps into a new year. As we step forward this year, we are confident that we will continue to gain momentum with what is truly important and valuable to our partners and us.
As I sat down to recap 2020, I thought back to last year and what a difference a year makes. 2019 was full of growth throughout our industry, our teams were expanding, and optimism was the theme of the day. We had no idea how our lives would be changed in just a few short months.
Traffic & Conversion Summit describes itself as "The Premier Gathering of Digital Markets on Planet Earth!" This conference is entirely built around digital marketing and addresses industry issues, and offers insight into what's working now.
In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.
As a company focused solely on the senior living industry, Markentum believes that we are responsible for both providing successful marketing efforts for our partners and raising awareness and support for specific issues that impact older adults.
The Traffic & Conversion Summit (T&C) describes itself as “The Premier Gathering of Digital Marketers on Planet Earth!” This conference is built entirely around digital marketing - addressing issues in the industry and offering insight into what’s working now.
Last summer , I was offered the opportunity to work as a social media intern at Markentum. Since I was looking to gain experience in marketing, being particularly interested in social media, this position seemed to be a perfect fit.
While our digital marketing team has decades of combined knowledge and experience, Markentum, as an agency, is still new and growing. This past year we doubled our marketing team, and I was brought on as the new CEO to help continue to improve services and expand Markentum’s reach in the senior living industry.
As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”
Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.