WHAT'S GROWING ON

The senior living sector deserves the proper experience - and in keeping with the theme of Argentum 2022, Better Together, four incredible senior living organizations collaborated to highlight the power and the importance of combining ideas, energy, and passion.

Yet another year is coming to an end, and even with all that we have endured in 2021, I can’t believe the year is almost over. We were all hopeful that after 2020, this year would find us all back to our “normal” routines. 

As a digital marketing agency focused on senior living, we believe that Markentum has a responsibility to be involved in advocating for our seniors, especially given the unique challenges that they face. One of the toughest challenges (for them and all of us) is the fight against Alzheimer's disease.

As a digital marketing agency focused on providing services for the senior living industry, Markentum looks for new opportunities to share resources related to the field of aging. Despite COVID, one of those opportunities grew from an idea into reality this past year.

Welcome to 2021! The year that felt like it took ten years to get to! After all the ups and downs we experienced in 2020, we're ready to take new and courageous steps into a new year. As we step forward this year, we are confident that we will continue to gain momentum with what is truly important and valuable to our partners and us.

As I sat down to recap 2020, I thought back to last year and what a difference a year makes. 2019 was full of growth throughout our industry, our teams were expanding, and optimism was the theme of the day. We had no idea how our lives would be changed in just a few short months.

In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.

As a company focused solely on the senior living industry, Markentum believes that we are responsible for both providing successful marketing efforts for our partners and raising awareness and support for specific issues that impact older adults.

Last summer [2019], I was offered the opportunity to work as a social media intern at Markentum. Since I was looking to gain experience in marketing, being particularly interested in social media, this position seemed to be a perfect fit.

While our digital marketing team has decades of combined knowledge and experience, Markentum, as an agency, is still new and growing. This past year we doubled our marketing team, and I was brought on as the new CEO to help continue to improve services and expand Markentum’s reach in the senior living industry.