Ever wonder if one headline might grab a reader’s attention more than another? Or if your prospects might respond better to an offer for free parking or a meal discount? Whether you have a comprehensive marketing strategy or are planning a quick sales offer, you can implement A/B testing yourself.
As we move into Q4, operators across the country are finalizing comprehensive marketing strategies and budgets. Senior living leaders can expect to see increases in marketing expenses in everything from digital media spend to paper costs. Are you budgeting enough for your comprehensive marketing strategy? Here is a quick look at the major categories for marketing in senior living.